Field trip to British Airways Heritage Centre in Harmondsworth, Greater Londo

On the 18th of March 2024, Brunel Business School organised a field trip to British Airways Heritage Centre in Harmondsworth, Greater London, for our MSc Corporate Brand Management students under the leadership of Dr Lewis Smith, Dr Yousra Asaad, and Dr Pantea Foroudi. Students had the opportunity to get out of the classroom and experience the British Airways brand first-hand. Students thoroughly enjoyed learning about the brand, products, and history through an informative guided tour of the heritage centre, followed by watching a movie on the evolution of the BA brand over the last 100 years (including some very eighties tongue-in-cheek television adverts). Students had the chance to reflect on the application of key academic branding concepts pertaining to corporate brand strategy, corporate brand heritage and experiential branding. The field trip also served as an excellent opportunity for students to bond among each other as well as with the esteemed academics. The field trip was a success with encouragements from the VC, the head of college and the support of the dean of the business school. A huge thank you to Jim Davies for a fun and informative tour of the Heritage Centre.