Professor Catherine Wang co-authors key entrepreneurship textbook

Professor Catherine Wang has co-authored the second edition of the textbook “Exploring Entrepreneurship”, with Professor Richard Blundel from The Open University and Professor Nigel Lockett from Lancaster University. Professor Wang contributed her expertise in entrepreneurial learning, ethnic minority entrepreneurship and international entrepreneurship, as well as a number of international case studies and examples of entrepreneurship from China.

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This textbook offers:

‘A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.’ (source: Sage Publishing)

 

Professor Catherine Wang’s research interests are in the areas of entrepreneurship, innovation and strategic management. She teaches Entrepreneurship and Strategy at Brunel Business School. Before joining academia, Professor Wang worked in small business support and consultancy, and international trade and investment. More information about her work is available here.

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Dr Monomita Nandy’s work featured in Guadalajara International Book Fair

The book “Understanding Bankruptcy: Global Issues, Perspectives and Challenges” will be featured at Guadalajara International Book Fair, which takes place in Jalisco, Mexico from November 25th to November 30th, 2017.

monomita poster 2017 Guadalajara International Book Fair 2017.jpg

 

As described in the publisher’s website, this edited book ‘offers a global perspective and understanding on how to handle debt, manage finances efficiently and avoid bankruptcy both in business and at a personal level’.

Understanding Bankruptcy 978-1-53612-399-9

 

Dr Monomita Nandy, who is a Senior Lecturer in Accounting at Brunel Business School, contributed a chapter to this book, entitled ‘The Impact of International Financial Reporting Standards Adoption on Earnings Management: Evidence from EU Countries’.

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Dr Monomita Nandy’s research interests are Banking, Emerging issues in Finance, Earnings Management, Current issues in Financial Accounting, Forensic Accounting and Auditing, and Corporate Social Responsibility. A list of her publications can be found here.

Professor John M.T. Balmer co-edits landmark book “Advances in Corporate Branding”

Professor John M.T. Balmer, who some credit with formally introducing the ‘corporate brand’ notion, and who held the first chair in corporate brand management, is one of the co-editors for the recently published “Advances in Corporate Branding“. Published by Palgrave, this book is a cornerstone anthology on corporate brands aimed at scholars, practitioners, and managers. A list of Professor Balmer’s publications is available here.

Balmer book

This prestigious edited collection of articles from the Journal of Brand Management (JBM) provides an overview of the corporate brand field, including its historiography. Among the topics examined are: franchise management, co-creation of corporate brands, alliance brands, and  internal branding.

 

Along with Professor Balmer (Chairman of the Board of Senior Consultant editors of the JBM), this compendium is co-edited by the three editors in chief of JBM who, respectively are from Australia, Switzerland, and Germany: Dr Shaun M. Powell, Dr Joachim Kernstock and Professor Tim Oliver Brexendorf.

 

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Professor Balmer notes: “This book aims to be ‘essential reading’ for all those interested in corporate brands“.

 

Brunel Business School enjoys an international reputation for its research and scholarship in corporate branding and is credited in introducing the first MSc in Corporate Brand Management. Further information about our postgraduate courses in branding, here.

Placement success story

Accounting student, Anisha Devani, has just completed a one year placement at Goldman Sachs. Anisha impressed her employers so much that, the day after she completed her placement, Anisha was offered an unconditional graduate job for when she completes her degree.

 

In addition to studying Accounting at Brunel Business School, Anisha is Co-founder and Finance Director of Devanisoft, which develops password management solutions.

 

Devani

 

All undergraduate degrees at Brunel Business School include the option of a work placement between the second and third years. Previous placement employers include:

  • Cannon
  • Chelsea Football Club
  • Credit Suisse
  • Diageo
  • Ernst & Young
  • Goldman Sachs
  • Hertz
  • Nintendo
  • Nissan
  • Pfizer
  • Sap
  • The Walt Disney Company
  • Toyota
  • Vauxhall
  • Warner Bros
  • Xerox

 

More information about our placements can be found here.

Masters in Management enters the Financial Times rankings

graduation-2016-08-smaller-2The Business School is delighted to announce the inclusion of its Masters in Management programme in the 2017 Financial Times ranking in their list of the top 95 degrees in Management.

The School’s MSc in Management is ranked 78, just below places like Bath and above triple accredited Manchester and Bradford.

It’s the School’s first entry since 2014 when the AACSB accreditation was introduced as an eligibility requirement for the FT submission.

Importantly it is indicative of the satisfaction of BBS Masters in Management alumni as reflected in the feedback they provided when specifically surveyed by the Financial Times for the ranking.

More information about the MSc Management, here.

FT table and for more information

Another successful PhD conference for Brunel Business School

BrunelBBS PhD Symposium Group photo BBS (2) 20 per centBusiness School held its annual PhD conference on the 4th and 5th May with over 20 of its PhD students presenting papers to an audience of peers and experienced researchers.

The annual conference invites Business School doctoral students, at any stage in their programme, to put forward a paper for the conference and to present it over the two-day event.

62 doctoral student papers were received for assessment by the conference panel and 10 top paper accolades were awarded at the event.

The annual doctoral conference was created by the Business School to allow PhD students to get valuable engagement with the research community as well as to hear from experienced researchers. Key note speakers for the event were Professor Bradley Barnes from Sheffield Hallam University, and Professor Jǒskos Brakus from Leeds University Business School

Head of School, Professor Christos Pitelis opened the event and Professor Bill Leahy, Deputy Vice Chancellor for academic affairs and civic engagement presented awards to the 10 PhD students whose papers received the highest scores from reviewers.

Look before you leap to the cloud, councils warned

cloud-2104829-1280Local authorities and public sector organisations should do their homework before switching to the cloud.

That’s the lesson from a new study that tracked what happens when local councils transferred services to cloud computing.

Local authorities across Europe are urged to move in-house IT services – such as servers, email and telephones – to internet-based providers amid pressure to cut costs. Warwickshire County Council and the London Borough of Hillingdon were among the UK’s first to announce plans to switch around 2012.

A study of three local councils found the cloud brought several pluses, but authorities tend to make the shift too hastily, with one council instantly hit by hackers.

“These findings have messages for both local government and central government,” said Dr Uthayasankar Sivarajah at Brunel University London, part of the research team.

“One of the authorities faced an immediate security breach that caused chaos,” said the lecturer in operations and information systems management. “Data was accessed illegally by an unauthorised third party and the private sector cloud provider blamed human error.”

Government strategists predicted in 2011 that switching to the G-Cloud or Government cloud could save £3.2bn because as a shared service, costs are spread among organisations. But despite cost-cutting pressure, many public sector managers see the cloud as more a liability than labour saver, with data security and downtime the biggest fears.

Making it easier to work from home and better information management are key advantages to councils switching to cloud-based technologies, the team found. Major cons meanwhile are a lack of data ownership and loss of control and governance, because of a grey area around who has access to information.

The study also revealed a general feeling among workers that their authority’s move was a purely rushed attempt to meet the political agenda. “There are huge black holes between what the councils are trying to do and what they are achieving,” said Dr Sivarajah. The biggest lesson to councils, he underlined, is that “the right person needs to drive and lead the implementation and sell it to the workers.

“At operational level they could all see real benefits in cost savings. But it is still early days and we don’t know what the long-term impact will be. That may take 10 years to find out. It might reduce the headcount in IT departments, but I can’t see it cutting out the need for them altogether.”

Find out more about Brunel Business School

This story by Hayley Javis, Media Relations, first appeared on the Brunel University London website on 24th April 2017 and also features in the following trade publications: Computer Weekly,  Government Technology, Public Sector Executive, LocalGov, PublicFinance, Digital By Default News , Cloudpro and Diginomica.