Professor John M.T. Balmer achieves milestone with well-over 100,000 downloads on ResearchGate

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Professor John M.T. Balmer (Professor of Corporate Marketing and Director of the Marketing and Corporate Brand Research Group) has passed a significant milestone with the news that his published output has resulted in over 100, 000 downloads on ResearchGate (currently over 110,000 downloads). ResearchGate is an online community for scientists and researchers.

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Reflecting on the news Professor Balmer mused: “Whilst, arguably, there are more significant measures apropos published output it does, all the same, give me particular pleasure to know that my published output reaches a sizeable audience at home and abroad.  This, I believe is in accordance with our University’s implicit corporate brand promise. The news came as a very pleasant surprise.”

Dr. Sharifah Faridah Syed Alwi delivers key-note presentations in Indonesia and Malaysia

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Recently, Dr Alwi (Senior Lecturer within the marketing and corporate brand research group) delivered a key note presentation to 30 SMEs at a two day workshop at the Tabung Haji Hotel, Kuala Lumpur, Malaysia, organised by The Cooperation of the cooperative Council of Malaysia (ANGKASA). She also gave a Keynote address at the 1st International Conference on Community and Service Engagement, in Medan, Indonesia.

 

The presentations were based on the collaborative empirical research on SMEs undertaken by Dr. Sharifah Faridah Syed Alwi; Professor John M.T. Balmer; Dr. Cristina Stoian (all at Brunel Business School) and Professor Philip Kitchen (Salford University). This research investigated how marketing communication (MC) and corporate communication (CC) strategies are developed and conducted within the firm.

David Bernstein, MSc Corporate Brand advisory board member and “father” of the corporate communications field, dies

blog1The very belated news of the death of David Bernstein (August 25, 2017) will sadden both current and former faculty, students, and advisory board members associated with the MSc in Corporate Brand Management.

 

David Bernstein was a prominent founding member of the MSc Corporate Brand Management Advisory Board and was active in the delivery of half-day workshops for the school’s corporate brand students.

 

Often credited as the “father” of the corporate communications field he was also celebrated as one of the UK’s leading communications creatives and was the founder of the celebrated consultancy “The Creative Business” which had many prominent corporate clients such as Unilever. He is celebrated for having two of his advertisements broadcast on the first night of the launch of Commercial Television and in being responsible for the longest running TV ad jingle for Esso.

 

Professor John M.T. Balmer notes: “I had the pleasure of knowing David since the early 1990s and his insightful thinking on corporate communications, identity, and branding have exerted a huge influence on successive generations of marketing scholars including those at Brunel Business School. We have lost a giant in the field: David will be greatly missed.”

Remembering and Celebrating the life and research achievements of Dr. Christina Scandelius (1968-2016)

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Dr Christina Scandelius

On 17th January (2018) the colleagues and friends of the late Dr. Christina Scandelius met in the University’s Chaplaincy Centre for a service of remembrance for her life and academic accomplishments.

 

Dr. Scandelius was a lecturer in marketing at Brunel Business School, and was a member of the Marketing and Corporate Brand research group. She was also a former PhD scholarship holder within the Business School.  She died on 6th May 2016 after a long-fight with cancer.  Dr. Scandelius was a popular and widely-respected colleague and teacher, and had many friends in the Marketing and Corporate Brand research group, the Business School, and beyond.

 

The service of remembrance was organised by Dr. Geraldine Cohen (who had been Dr Scandelius’s erstwhile PhD supervisor), and led by The Reverend Sally Hitchner (Anglican Chaplain to the University). It was attended by the Dean (Professor Tom Betteridge), Associate Deans, faculty members and students.

 

In addition to prayers for Dr Scandelius’s family and friends, the liturgy drew on several traditions and included a reading of a Psalm from the Hebrew Bible (by Dr. Cohen), music from the Latin Requiem Mass (“In Paradisum” by Faure), and the Santa Lucia Neapolitan carol so beloved by Christina and by Swedes the world-over (In both Sweden and in Naples, St. Lucy’s day is a major festival).

 

Reflections on Dr. Scandelius’s life and academic achievements were given by Professor Tom Betteridge and Dr Sharifah Alwi, while Dr Dorothy Yen read from the acknowledgements page of Dr. Scandelius’s PhD thesis.

 

In his Panegyric, Professor John M.T. Balmer (Director of the Marketing and Corporate Brand Group) reflected:

Dr. Christina Scandelius through her vocation as a teacher and scholar illumed the lives of faculty and students at Brunel. Furthermore, through her published output, Christina provided light to the world-wide community of marketing scholars and to the practice of marketing. In all that she did, she was an embodiment of our University’s corporate brand covenant, a brand promise which is informed by the precept of useful learning. Finally, I know that her candle will burn brightly in our hearts for many years to come.

Brunel Research: Explaining the effect of rapid internationalization on horizontal foreign divestment in the retail sector

Multinational enterprises (MNEs) compete in a fierce global arena. One of the most critical aspects related to their performance, is among others, the speed of internationalisation the adopt, that is how rapidly MNEs expand their foreign operations. Although high speed of internationalisation is important for MNEs in order to leverage first mover advantages and quickly deploy their unique firm-specific capabilities, at the same time the managerial resources needed to execute such a fast-paced internationalization strategy are limited, and to a certain extent, subject to regional availability. As such, firms that grow too rapidly in one period may not only grow more slowly in the subsequent period but may also need to divest some of their operations.

 

The study developed by Dr. Batsakis and his coauthors (Prof. Alex Mohr from WU Vienna and Dr. Zita Stone from the University of Kent) argues that the likelihood of divestment of MNEs’ international operations increases with the speed of firms’ prior international expansion. Given that MNEs are likely to face constraints in terms of quickly deploying managerial resources to new international operations, the study argues that two important factors, namely international experience and regional concentration, can act as “shock absorbers”, thus mitigating the negative effects of the speed of firms’ prior international expansion on the level of foreign divestment.

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Figure: The moderating role of intra-regional international experience on the relationship between intra-regional internationalization speed and intra-regional foreign divestment. (Image source)

Drawing on regional strategy theory and the theory of the growth of the firm (Edith Penrose), the aforementioned arguments are tested using two-stage least squares (2SLS) estimation on panel data that capture the international expansion and divestment of retailers over the period 2003–2012.

 

The article has been published in the Journal of International Business Studies.

 

Dr. Georgios Batsakis is an Assistant Professor of International Business. His research focuses on internationalisation processes and foreign market entry strategies of multinational enterprises. His teaching lies in the areas of international business, strategic management and entrepreneurship. Dr. Batsakis has published in leading international business and general management academic journals, such as the Journal of International Business Studies, Journal of World Business, British Journal of Management, Management International Review, International Business Review, International Marketing Review, Journal of Business Research, among others.

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Developmental programme for doctoral students at Brunel Business School

Message from Dr. Dorothy Yen, Director of the Doctoral programme at Brunel Business School

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This year’s Brunel Business School PGR Student Development Programme has just finished.

 

Six PhD students participated in this programme as mentees. They each volunteered 1 hour per week (10 hours in total), during term 1, to shadow and assist their mentors in the delivery of final year project seminars. This experience allowed them to witness how seminars are constructed, and to engage with final year undergraduate students during the seminars.

 

From the feedback that we have received from both staff and PhD students, this programme was a great success, and we will endeavour to run it again as a regular training opportunity for our PGR students.

 

This is a sample of what our PhD students felt that gained from this experience, and how it will help them prepare them for their future higher education career:

The opportunity from participating in this BBS PGR Developmental programme has provide a valuable experience…This experience has enhanced my confidence in the classroom environment, and my ability to utilise the knowledge and research skills that I have gained throughout my PhD study. I have acknowledged the need to develop my communication skills further in order to explain or elaborate the idea clearly, in the sense that it should not only includes theoretical concepts but to combine with practicality…” Theenida Buntornwon.

What I learnt from this experience will help me in my future academic career on few levels. First, after I built a better understanding on assessing the student capabilities, it will help me to design and prepare the most appropriate teaching material based on the student needs and link it to examples from our daily life. Second, it will help me to build a good and professional relation with the students which increase their productivity and the overall outcome from the course. Third, this experience has improved my time management skills for the class and helped me to have better ideas on how to allocate time for each part of the lecture. Finally, this experience will make it much easier for in term of solving unexpected issues in the class.” Ruaa Hasan.

 

Thank you to the colleagues that have kindly offered to act as mentors for PhD students and allowed PhD students to shadow them when delivering final year projects, this year. Namely, Drs. Bidit Dey, Raffaella Valsecchi, Marios Samdanis, Nikolaos Antypas, Monomita Nandy, Sharifah Alwi, and Sankar Sivarajah.

 

More information about our PhD programme is available here.

BBS PhD Symposium Group photo BBS (2) 20 per cent

 

Vice-Chancellor’s Prize for Doctoral Research awarded to marketing student Dr. Anisah Hambali

Dr. Anisah Hambali, a former PhD student from the Marketing and Corporate Brand Research Group, at Brunel Busines School, Brunel University London, has been awarded the Vice-Chancellor’s Prize for Doctoral Research during the recent  2017 Winter Graduation held in Westminster, London.  The title of her thesis is, “Introducing Celebrity Corporate Brand: Moving Beyond Endorsement and Exploring its Effect on Corporate Brand Enhancement.”

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Dr. Anisah Hambali

Supervised by Dr. Sharifah Alwi and Professor John M.T. Balmer, Dr. Hambali is a worthy receipt of this prestigious accolade not only because of the cutting-edge focus of her thesis, but also the quality and rigour of the study. She has also been a very active PhD member of the Marketing and Corporate Brand Research Group and won the college’s 3-Minutes Thesis Competition in 2016 and represented the college in the final round. In 2013, she was awarded with the Conference Fund Prize by the Academy of Marketing.

 

Dr. Hambali is persuing an academic career and has been appointed as Assistant Professor in Brand Management and Marketing in Sultan Qaboos University, Oman. She takes up this faculty appointment in January 2018.

 

Commenting on her award, Dr Hambali said:

“The award of the Vice Chancellor’s prize is a terrific honour and is the cherry on the cake having completed my PhD on celebrity corporate brand endorsement. I came to Brunel because of its international reputation in corporate branding and to work with Dr Sharifah Alwi and Professor John Balmer who are known authorities in the field”.

 

Congratulations to Dr. Anisah Hambali.