Brunel MBA Maintains its Tier One Position in CEO Magazine’s MBA Rankings

CEO_MAGAZINE_LOGO adjustedThe Brunel MBA has maintained its Tier One position in CEO Magazine’s 2016 MBA Rankings in Europe, a category it shares with twenty-nine European MBA programmes including HULT, Copenhagen and ESCOLE business schools.

CEO Magazine has been showcasing top business schools from around the globe since it first launched in 2008. In 2012 the publication launched its annual Global MBA Rankings, profiling MBA, EMBA and Online MBA programmes. This year CEO Magazine reached out to over 300 business schools across North America, Europe and Australia and received responses from 140 institutions – an increase of over 100 per cent on the previous year.

“We are thrilled with the uptake and response to this year’s survey. The increase in the number of business schools participating, and the inclusion of some very well-known and highly regarded players within the market, serve to further establish the CEO Magazine Global MBA Rankings as a go-to reference tool for future MBA students,” says CEO Magazine’s Group Editor-in-Chief, Alexandra Skinner.

The CEO Magazine Global MBA Rankings are designed with applicants in mind, and examine the nuts and bolts of an MBA: the learning environment, class sizes, tuition fees, faculty, delivery methods, international diversity, gender make-up and more. The objective is simple: to identify schools which marry exceptional quality with great ROI.

The complete CEO Magazine Global MBA Rankings 2016 can be viewed in the latest edition of CEO Magazine or online on the magazine’s new website.

Brunel in MoU with the UK Intellectual Property Office

IntellectualProp smallerBrunel University London signed a Memorandum of Understanding with the Economic Research and Evidence (ERE) team at UK Intellectual Property Office in November 2015.

The agreed MoU is for development and analysis of data which will improve the government’s knowledge and understanding of the role that intellectual property plays in boosting innovation and growth in the UK economy.

Over the next two years, Professor Suma Athreye from Brunel Business School, will advise and develop the UK’s evidence base so that it is capable of shedding light on the role that intellectual property (patents, copyrights, trademarks and trade secrets) actually plays in nurturing innovation in UK firms.

As the Hargreaves Review noted in 2011, there is currently a large gap in the evidence base for policy towards intellectual property.

Professor Athreye will also work with the ERE team to disseminate the findings from this new evidence base more widely to policy colleagues at the parent organisation in the Department of Business Industry and Skills, but also to quasi-governmental bodies such as NESTA and Innovate UK.

The MoU formalises a long period of engagement between Professor Athreye and the UK IPO which started in 2010 and has encompassed some path-breaking work linking patent use and innovation in the UK economy. Some of this work is now being replicated at patent offices in other countries.

Deepak Tailor Survives Dragons’ Den with a £50,000 Investment

Deepak Tailor in the Dragons Den

Brunel Business School alumnus, Deepak Tailor, continued his commercial run of success in by securing £50,000 from Deborah Meaden on BBC Two’s Dragons’ Den towards his online business, LatestFreeStuff.

This is the first time a Brunel Business School graduate has appeared on the show which aired on the 3rd January 2016, but it’s not the only association BBS has with entrepreneurial TV. Sara Khan, runner up in the first series of BBC One’s The Apprentice, regularly speaks at Business Life events, inspiring undergraduates with her top tips for success.

Deepak, who graduated with in 2010 with a BSc in Business and management (Marketing) and founded LatestFreeStuff.co.uk in 2012, also won the prestigious Entrepreneurial Spark prize in 2015.

 

Bright spark Deepak picks up national award

 

Deepak Tailor won the entrepreneurial spark prize at a prestigious national ceremony

Deepak Tailor won the entrepreneurial spark prize at a prestigious national ceremony

Brunel Business School graduate Deepak Tailor has been awarded the entrepreneurial spark prize at the third Great British Entrepreneur Awards.

Deepak, who graduated in business and management (marketing) in 2010, was recognised for the success of his business start-up LatestFreeStuff.co.uk, which he founded in 2012.

The website, which was named among a list of 100 best startups in 2014, has more than 500,000 visitors a month, looking for freebies, deals and bargains.

The business has a growing client list, which includes big brand names such as LOVEFiLM, Fitness First, Vodafone and Gillette.

Deepak collected his award at the Ballroom South Bank, which hosted a glittering ceremony for entrepreneurs in categories including Creative Entrepreneur of the Year and Digital Entrepreneur of the Year.

Celebrating 20 Years of Corporate Brand Scholarship

This month marks the 20th anniversary of what is, arguably, the first article which formally introduced the corporate brand notion viz: Balmer, J.M.T. (1995) Corporate Branding and Connoisseurship, Journal of General Management, (Autumn) 21(1): 24-46. In this article, Professor Balmer argued that senior managers increasingly realised their organisations were brands, but this came with a realisation that corporate brands were fundamentally different from product brands owing to their stakeholder focus, the importance of employees, the key role of the CEO as brand manager and the importance of corporate identity.  JGM has ALSO  kindly made available the follow-up article on corporate brands which explains how corporate brands differ from product brands viz: Balmer, J.M.T. (2001) The Three Virtues and Seven Deadly Sins of Corporate Brand Management, Journal of General Management, (Autumn) 27(1): 1-17.John Balmer

Organisational Heritage: Publication of Key Cornerstone Article

Birds custard factoryProfessor John M.T. Balmer, Professor of Corporate Marketing  at Brunel University Business School, and Dr Mario Burghausen of The University of Essex (PhD from Brunel Business School) have published a ground-breaking article in the current edition of the Journal of Brand Management where they formally introduce and explain the organisational heritage notion. Drawing on the extant corporate heritage, organisational identity and organisational memory literatures they advance the view that organisational heritage – as a new concept – materially advances heritage studies in marketing, management and organisational behaviour too. They argue that three distinct schools of thought can be applied to the organisational heritage notion. Their cornerstone article develops the initial articulation of the organisational heritage concept in an earlier Journal of Brand Management article by Professor Balmer and Dr Chen (Brunel University Business School). For a limited period the above article, a related article and the article by Balmer and Chen are free to download from the Journal of Brand Management: 
Explicating corporate heritage, corporate heritage brands and organisational heritage Introducing organisational heritage: Linking corporate heritage, organisational identity and organisational memory Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂

Rising Corporate Brand Management Scholar, Dr Khanyapuss Punjaisri, Joins Brunel Business School’s Marketing Faculty

punjaisri-pashThe Centre for Research in Marketing welcomes Dr Punjaisri who joins us from the University of Hull. Originally from The Kingdom of Thailand, Dr Punjaisri took her PhD at Strathclyde University and is developing an international research profile for her work in corporate brand/brand management. Professor Balmer (Director of the Centre) commented:

“I join my marketing colleagues in warmly welcoming Dr Punjaisri. Her research and scholarship in the corporate branding/branding field will burnish our group’s international renown in the corporate branding/corporate marketing and general marketing fields.”