From the academic year 2021-2022 postgraduates reading for the MSc in Corporate Brand Management will have the opportunity to take a new module focussing on corporate brand heritage. The module draws on one of the research strengths within the Marketing & Corporate Brand Research Group with the course being taught by Professor John M.T. Balmer who co-created the corporate heritage brand notion in the early 2000s. Arguably, he is the most prominent scholar in the territory. The course will focus on the importance, characteristics, and management of corporate heritage brands in the private, public, not-for-profit, and luxury markets.
Commenting on the development Professor Balmer reflected:
“I am delighted the MSc in Corporate Brand Management will be further strengthened by the addition of this new course.
Significantly, this course will draw on research and scholarship which has taken place on the territory over the last two decades and will also marshal my own work on the area. Corporate heritage brands are an important-albeit frequently overlooked-aspect of corporate marketing. I believe this course to be the first of its type anywhere in the world. Unquestionably, it will further burnish the MSc in Corporate Brand Management’s global leadership position.”
Brunel Business School Blog 