Professor John Balmer to co-organise the 22nd ICIG (International Corporate Identity Group) Symposium in association with the University of Rome in June 2020

In partnership with Dr. Michela Mingione of the University of Rome (Tor Vergata), Professor Balmer is jointly organising the next ICIG symposium in Italy. Taking place on 8-10th June 2020, the next symposium will take place at the historic Villa Mondragone, in the wine-growing area of Frascati, which is situated in the charming countryside on the outskirts of Rome.

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The broad theme for the 22nd ICIG Symposium is “FIAT LUX! Advances in Corporate Marketing, Branding, Identity, Image, and Communications.” As befits Rome’s Latin inheritance, the well-known phrase Fiat Lux! (Let there be light) seems an appropriate theme for scholars to take up in furthering our understanding of the broad corporate marketing territory. For further information, and links to the call for papers see: https://www.icig.org.uk/call-for-papers-2020

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This year’s symposium follows on from a particularly successful conference which was hosted by Durham University Business School and was co organised by Professor Xinming He and Professor John Balmer.

 

Established by Professor John M.T. Balmer in 1994, and formally launched at the House of Lords in 1995, the ICIG has been held in in most years since then. Originally, the symposium had its base at the University of Strathclyde, Glasgow (Scotland) and he went on to organise/co-organise the event at  leading UK Universities (Oxford University, Durham University, Brunel University London, Essex University, Herriot Watt University) as well as prominent Universities in Europe (St. Gallen University, Switzerland; Aarhus University, Denmark; Ljubljana University, Slovenia: Instituto Empressa, Madrid, Span;  and further afield at the University of Cape Town South African and University , University Putra Malaysia, Kuala Lumpur, Malaysia. It has also been held at the prestigious Queen Elizabeth II Conference Centre, Westminster; the 5* Brown’s Hotel Mayfair, London, Malmaison Hotel, Brighton.

 

Arguably, the ICIG symposium was the first of its kind in the corporate identity, corporate brand, and corporate marketing fields. In addition to its enviable provenance, is distinctive owing to its collegial nature and its international reach. The special editions of academic journals, which are often lined to symposia, have been the first of their kind apropos corporate branding, corporate identity and corporate marketing.

 

Currently, Professor Balmer is Professor of Corporate Marketing at Brunel University. He is quondam Professor of Corporate Brand/Identity Management at Bradford University School of Management where he originally held a personal chair as Professor of Corporate Identity. All three of his personal chairs are understood to be the first of their kind anywhere in the world.

 

Excellence in Marketing Research

Here’s a roundup of recent achievements in marketing research for Brunel Business School academics is in order to start the New Year on a happy note.

We are very proud to share that two of our Professors lecturing on the MSc Applied Corporate Brand Management, TC Melewar and Suraksha Gupta, have been authors of one of the most read articles of Industrial Marketing Management in 2011.

Another Professor on the programme, John Balmer, was awarded funding from the University Research Series Award, and run a three day Heritage, Nostalgia and Tradition: Reflections and Directions Symposium (30th November – 2ndDecember) at Brunel University and at the Royal Overseas League Club in St James’ London. It is envisaged that one or more special editions of journals will be linked to the event and John sees this as the first of what he hopes will be an annual symposium on heritage identities and heritage corporate brands.

We are sure students on the MSc Applied Corporate Brand Management programme, and other programmes at the School, as just as inspired to have such creative academics as we are!