Postgraduate students give presentations to CEO of consultancy firm

As part of the coursework assessment for the Strategic Corporate Brand Management BBS MSc Corporate Brand Management Presentations 5Aand Consultancy module, run by Dr. Sharifah Alwi and with Professor John Balmer co-teaching, the CEO from MountView Associates, Mr. Kim Cohen, was invited to be a panellist along with Brunel Business School academics, Dr. Dorothy Yen and Dr. Bidit Dey, for the MSc Applied Corporate Brand Management students’ presentation.

BBS MSc Corporate Brand Management Presentations 7A

The students were asked challenging questions and benefited from this great experience with an external guest to assess them.  The CEO, who has worked as Business Development Director at Rolls Royce and Managing Director at Deutsche Bank shared an insightful perspective from his many years of experience in the industry and made important comments related to corporate brand strategy.  The module is a practical approach to corporate brand management, where group of students are required to apply corporate brand knowledge using the ACID framework developed by Professor John Balmer. The students have proposed several interesting corporate brand strategies based on their research and the panel members were impressed by their ideas, presentation skills and professionalism.

Mr. Kim Cohen gave a special comment following the presentations:

“Thank you so much for including me in your corporate brand management presentations today. I was truly impressed by the high standard of your students and the ability to think on their feet. It was an enjoyable and stimulating experience.

For me, an additional element of real interest was to become acquainted with Professor Balmer’s ACID test and see its application in the students’ presentations. This approach would certainly have focused main board directors’ attention to corporate brand stewardship and protection had it been available to me in my corporate career.”

BBS MSc Corporate Brand Management Presentations 9A

The MSc Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

BBS MSc Corporate Brand Management Presentations 4A

The core contents of branding are examined at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.  The programme also has an optional 16 week Professional Practice.  The unique feature of the work placement distinguishes the programme from other Masters in the country.



Triple success for BBS Masters in Eduniveral’s Worldwide Rankings

international students on campus

Every year Eduniversal publishes its official ranking of 4000 Best Masters and MBA Programmes in 30 fields of study worldwide.

Three postgraduate programmes from Brunel Business School appear for the first time within the Top 200 of their worldwide subject rankings in the Best Masters Ranking for 2014/15, and in the Top 50 amongst similar degrees in Eduinversal’s Western European subject rankings.

Newly ranked are MSc Accounting and Business Management (N°48 in Accounting & Auditing in Western Europe), MSc Business Intelligence and Social Media (N°36 in Business Intelligence, Knowledge and Security Management Worldwide) and the Brunel MBA (Healthcare Management) N°72 amongst Health Care Programmes Worldwide.

Significant, is that two out of the three new masters entered were only introduced within the last two years. Already ranked within Eduniversal’s Best Masters are MSc Applied Corporate Brand Management, MSc Human Resource Management, MSc Marketing and MSc Global Supply Chain Management.

Headquartered in Paris, Eduniversal is a global ranking and rating agency specialising in higher education. The company has established strong expertise in evaluating academic institutions and programmes in France since 1994, and internationally since 2007. Eduniversal’s Best Masters Worldwide rankings focuses on three areas of quality: the programme’s notoriety – how it is known and recognised by recruiting companies, the salary of first employment after graduation, and student satisfaction.

For full details on all BBS masters ranked by Eduiversal, please visit their website.

BBS Postgraduate Degrees

Brunel Postgraduate Open Days

Postgraduate placements becoming a must for Masters students

Brunel Business School is amongst the first few Business Schools in the UK to introduce postgraduate placements for students completing their Masters programmes as far back as 2011. This feature, pioneered in the UK for undergraduate students by Brunel University, is becoming more popular amongst more mature students, for whom such a placement can often serve as a springboard to often extremely competitive labour market. Postgraduate work placement employers cover all related expenses with many also providing a salary.

work placement

Two programmes are currently offering work placement for students on the postgraduate level:

Placements are an integral part of the courses and students receive support from the academic staff and the Placement & Careers Centre while on placement.

MSc in Applied Corporate Brand Management Work Placements

Students’ placement take place from September to January the following year and previous placements involved roles such as project manager, marketing executive, brand researcher, internal communication officer and marketing officer amongst others.

Work placements are offered to suitable candidates with companies represented in the Applied Corporate Brand Management Advisory Board amongst others:

  • Heathrow Airport
  • BrandPie
  • Telefónica Europe
  • Radley Yeldar
  • Mars
  • Jim Northover Limited
  • Network Rail
  • leapSTONE
  • Right Management
  • Tata Beverages
  • Tetley Tea

MSc in Management Work Placements

Students will be beginning their placement starting in June 2014 through to September, with some starting their placements on a part time basis in January 2014 already.

Work placements where students will be taking up roles in e-marketing, HR, finance and client services have already been secured in the following companies:

  • Grant Thornton
  • Orange
  • Coats plc
  • MadBid
  • Better Lettings

Work Placement Testimonials

mai ann“During the summer of 2012, I had the opportunity to start my work placement at the successful brand agency BrandPie. I supported one of their top account managers in his day-to-day work and took on some of my own projects and research for the agency. I’ve work on an important project to rebrand an international technology company named ARM. The process included an audit of the market, interviews, re-defining their vision and purpose along with supporting the design team in designing the company’s new visual identity. I have also been involved in creating a new brand for a charity programme inspired by a pilot project the prince of Wales started in 2011. The programme was built for young kids to interest them in STEM. Finally, my work involved research and supporting the BrandPie to prepare for pitches. Working along creative strategist like Dave Allen, Roger Partington, Terry Moore, Sally Bye, Creative director Pete Widdup and Engagement consultant Kevin Keohane was a privileged.” Mai An Tran


“My work placement was done with the corporate marketing team of Network Rail, the company that is in charge of the British Rail infrastructure. My role was to blend business, consultancy and academic insights, in order to create scenarios and tools for corporate brand management in a context of ongoing devolution and strategic partnerships. The placement provided me with the opportunity to apply the newly acquired knowledge in a blue chip corporate environment and to develop valuable insight about the art of engaging a business audience with the science of branding.” Manuela Irimescu


mannan“I had the unique opportunity to work as an inter n for Tata Global Beverages (TGB), one of the leading companies in hot beverages. At TGB, I got to work on a part of the course, the placement at TGB has made my portfolio stronger on the basis of being a foreign work experience. This placement gave me the opportunity to work on the client’s side and get a different kind of perspective of working in the Marketing department of a global conglomerate. This has lead me to come in close contact with a lot of new areas like working with Kantar and Nielsen research data where I got to work with consumer trends and sales figures. Tetley being a heritage brand has always been at the forefront of innovation and new product development and I have learnt the importance of innovation even though tea as an everyday product. Another insight that I gained during my internship was the understanding of television as a media vehicle in the UK. This was a very crucial lesson for me since TV remains one of the most used advertising mediums. Finally, I am very proud to mention that I was given the task to organise a small tea party celebrating Tetley’s 175th anniversary in the London office. Managing and coordinating with different people has definitely taught me how to deal with people and manage their expectations. All in all, I must say that the ACBM course gave me a specialised understanding of corporate brands and the placement at TGB complimented the course very well. “ Mushfique Mannan

BBS Academics are top read in European Journal of Work and Organizational Psychology

A recent paper entitled “Measuring trust in teams: Development and validation of a multifaceted measure of formative and reflective indicators of team trust” by BBS Academics Dr Cristina Costa and Prof Neil Anderson has picked up a lot of interest from readers and is in the most read list. The article has been listed in 5th position, topping a large number of articles published in this prestigious academic journal in publication since 1996.

Prof Neil Anderson and Dr Ana Cristina Costa

Prof Neil Anderson and Dr Ana Cristina Costa

Dr Costa, an Associate Editor of this Journal and Prof Neil Anderson, a Consulting Editor, are excited about this news.

Their article looks at such factors in teams as propensity to trust and perceived trustworthiness, which in turn lead to cooperation and monitoring between team members. The study was conducted with 98 hospital professionals and 395 individuals from three social care institutions and the BBS researchers proposed an efficient instrument to measure trust in teams.

Both academics bring their research to the classroom on a range of Brunel Business School Postgraduate Programmes and PhDs. Dr Costa and Prof Anderson are members of the Work and Organisation Research Centre (WORC) in Brunel Business School.

5 Things You Need To Know About Successful Postgraduate Study

Dr Jill Collis from Brunel Business School provides advice on how to be successful and what to expect from a postgraduate study experience in a UK university. Follow her advice if you are about to start your MSc or MBA degree.

Jill Collis is Director of the Accounting and Auditing Research Centre at Brunel University and the Programme Director for Accounting and Business Management MSc . In addition to her research publications, she has published text books on accounting and research methods. Her accessible writing style and active-learning approach reflects her experience as a mature student and her understanding of lecturers’ needs.

1. Make the most of your investment

  • Prepare for lectures/seminars
  • Take notes and ask questions
  • Read and conduct independent study
  • Make use of lecturers’ access hours
  • Take advantage of Library, ASK and Business Life
  • Take formative feedback to heart
  • Excel at coursework and exams

2. Explore available knowledge and gain better understanding

  • You’ll be exposed to knowledge and critical understanding of theoretical and applied perspectives on a range of business and management topics
  • Develop the capacity to understand historical and current developments in response to changes in the business environment

3. Get your cognitive thinking hat on

  • The ability to think critically and independently is key: question and critique to arrive at your own perspective
  • Master the ability to solve complex business problems and make decisions in the face of uncertainty: typically includes establishing criteria, using appropriate decision-making techniques, identifying and evaluating options and making recommendations

4. Gain practical, transferable skills for life

  • Train how to use information and knowledge effectively: typically includes scanning and organising data, synthesising and analysing in order to abstract meaning from information and share knowledge
  • Develop  numeracy and quantitative skills
  • Develop effective written communication of complex ideas and arguments
  • Develop sustainable independent learning skills

5. Don’t mistake UG and PG research

Criteria to be satisfied by a Bachelor’s dissertation:

  • A well-structured and convincing account of a study
  • The resolution of a problem or the outcome of an experiment
  • Evidence of awareness of the literature

Criteria to be satisfied by a taught Master’s dissertation:

  • An ordered, critical and reasoned exposition of knowledge gained through the student’s efforts
  • A comprehensive review of the literature


Find our more about our range of taught Master’s, an AMBA-accredited MBA programme and the chance to undertake doctoral research leading to a PhD here.