150 students on the Marketing Research module welcomed industry guest speakers, Mr. Matt Teasdale and Ms. Ciara Pryce, from the VGC Group. The guests shared their experiences of working in marketing research, how their work relates to marketing theory, and how they understand the marketing research problems faced by their clients.
The event was also attended by Undergraduate Marketing Program Leader, Dr. Liyuan Wei, as well as by Quantitative Methods Module Leader, Dr. Ahmed Elamer. The marketing research module leader, Dr Jessica Chelekis, who teaches alongside Dr Sharifah Alwi on this module, extended her thanks to Brunel Business School’s Employability Director, Ms. Michelle Kavan, for facilitating the introduction to the VGC group executives.
If you would like to share your professional experiences with our students, or learn about our internships, please get in contact with our placements office, here.