Marketing Research students received classroom visit from Industry Guests

150  students on the Marketing Research module welcomed industry guest speakers, Mr. Matt Teasdale and Ms. Ciara Pryce, from the VGC Group. The guests shared their experiences of working in marketing research, how their work relates to marketing theory, and how they understand the marketing research problems faced by their clients.

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Ms Ciara Pryce

The event was also attended by Undergraduate Marketing Program Leader, Dr. Liyuan Wei, as well as by Quantitative Methods Module Leader, Dr. Ahmed Elamer. The marketing research module leader, Dr Jessica Chelekis, who teaches alongside Dr Sharifah Alwi on this module, extended her thanks to Brunel Business School’s Employability Director, Ms. Michelle Kavan, for facilitating the introduction to the VGC group executives.

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Pictured, from left to right: Dr. Ahmed Elamer, Dr Liyuan Wei, Mr Matt Teasdale, Dr Sharifah Alwi, Ms Ciara Pryce and Dr Jessica Chelekis

If you would like to share your professional experiences with our students, or learn about our internships, please get in contact with our placements office, here.

Research visit to China examines corporate heritage in international education

Dr Chen and Professor Balmer – both members of the Centre for Research in Marketing  in Brunel Business School -recently undertook a research visit to Dulwich College in China. The visit forms part of the first stage of a project examining the significance of corporate heritage in the internationalisation of educational provision.

Both Professor Balmer and Dr Chen were invited to visit Dulwich College Suzhou by its Master, Mr. John Todd. Dulwich College is one of England’s leading public schools and is member of the Eaton Group of public schools. The college was established in 1619 and has recently opened up colleges in Asia. Prominent former students include former bank of England Governor Sir Edward George, Sir Raymond Chandler, Sir Ernest Shakleton and Sir P G Woodhouse.

The Centre for Research in Marketing enjoys an international profile for its scholarship in the corporate heritage field.