Professor John Balmer to co-organise the 22nd ICIG (International Corporate Identity Group) Symposium in association with the University of Rome in June 2020

In partnership with Dr. Michela Mingione of the University of Rome (Tor Vergata), Professor Balmer is jointly organising the next ICIG symposium in Italy. Taking place on 8-10th June 2020, the next symposium will take place at the historic Villa Mondragone, in the wine-growing area of Frascati, which is situated in the charming countryside on the outskirts of Rome.


The broad theme for the 22nd ICIG Symposium is “FIAT LUX! Advances in Corporate Marketing, Branding, Identity, Image, and Communications.” As befits Rome’s Latin inheritance, the well-known phrase Fiat Lux! (Let there be light) seems an appropriate theme for scholars to take up in furthering our understanding of the broad corporate marketing territory. For further information, and links to the call for papers see:


This year’s symposium follows on from a particularly successful conference which was hosted by Durham University Business School and was co organised by Professor Xinming He and Professor John Balmer.


Established by Professor John M.T. Balmer in 1994, and formally launched at the House of Lords in 1995, the ICIG has been held in in most years since then. Originally, the symposium had its base at the University of Strathclyde, Glasgow (Scotland) and he went on to organise/co-organise the event at  leading UK Universities (Oxford University, Durham University, Brunel University London, Essex University, Herriot Watt University) as well as prominent Universities in Europe (St. Gallen University, Switzerland; Aarhus University, Denmark; Ljubljana University, Slovenia: Instituto Empressa, Madrid, Span;  and further afield at the University of Cape Town South African and University , University Putra Malaysia, Kuala Lumpur, Malaysia. It has also been held at the prestigious Queen Elizabeth II Conference Centre, Westminster; the 5* Brown’s Hotel Mayfair, London, Malmaison Hotel, Brighton.


Arguably, the ICIG symposium was the first of its kind in the corporate identity, corporate brand, and corporate marketing fields. In addition to its enviable provenance, is distinctive owing to its collegial nature and its international reach. The special editions of academic journals, which are often lined to symposia, have been the first of their kind apropos corporate branding, corporate identity and corporate marketing.


Currently, Professor Balmer is Professor of Corporate Marketing at Brunel University. He is quondam Professor of Corporate Brand/Identity Management at Bradford University School of Management where he originally held a personal chair as Professor of Corporate Identity. All three of his personal chairs are understood to be the first of their kind anywhere in the world.


Professor Balmer invited to the University of Ljubljana, Slovenia

Professor John M.T. Balmer (Professor of Corporate Marketing) accepted an invitation from Professor Klement Podnar (Professor/Chair of Marketing Communications and Public Relations) at the University of Ljubljana, to visit during the week commencing 14th October, 2019.

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University of Ljubljana, Slovenia


During his visit, Professors Balmer and Podnar worked on a number of collaborative initiatives. Currently they are both serving as guest editors of a special edition of the Journal of Business Research, which draws on papers presented at the 20th International Corporate Identity Group (ICIG) Symposium. The Symposium was held in Slovenia last year, and hosted by Professor Podnar.


Professor Balmer is the Founder and Chairman of the ICIG.

Professor Balmer co-organises a major corporate brand identity symposium at the University of Durham Business School

Brunel Business School’s Professor of Corporate Marketing, Professor John M.T. Balmer, was the co-organiser of the 21st International Corporate Identity Group (ICIG) Symposium, held at Durham University Business School, from 4-6 June, 2019. Professor Balmer established the symposium in 1994 and is the Chairman as well as founder of the ICIG. The symposium was hosted by Professor Xinming He (Professor of Marketing) of Durham University.


The symposium attracted leading coporate branding/identity scholars from the US, Continental Europe and from the UK. Professor Balmer remarked:

Holding this year’s symposium at Durham Business School was propitious since it was just over 30 years ago that I was reading for an MBA at Durham and it was during my time there that my interest in corporate identity was nurtured. The rest is history! The symposium always attracts leading scholars from around the world and this year was no exception”


Subsequently, Professor Balmer took his PhD from Strathclyde University and went on to hold personal chairs in corporate identity (Bradford School of Management) and then corporate brand/identity management (Bradford School of Management) followed by a chair in corporate marketing (Brunel University London). All three personal chairs are the first of their kind globally.


Among leading scholars attending the event included Professor Stephen A. Greyser (Harvard Business School); Professor Tim Brexendorf (WHU – Otto Beisheim School of Management); Professor Alan Wilson (University of Strathclyde); Professor Angela Bargenda (ESCE Paris);  Professor TC Melewar (Middlesex); Professor Joachim Kernstock (St Gallen, Switzerland) and our own Dr Sharifah Alwi and Dr Weifeng Chen.


Three Brunel PhD alumnus also attended: Dr Mario Burghausen (University of Essex); Dr Pantea Foroudi (Middlesex) and Dr Ammar Sammour (Coventry University).


The conference dinner was held in the Senate Suite, University College where Professor Balmer was a student.

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