Marketing Research students received classroom visit from Industry Guests

150  students on the Marketing Research module welcomed industry guest speakers, Mr. Matt Teasdale and Ms. Ciara Pryce, from the VGC Group. The guests shared their experiences of working in marketing research, how their work relates to marketing theory, and how they understand the marketing research problems faced by their clients.

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Ms Ciara Pryce

The event was also attended by Undergraduate Marketing Program Leader, Dr. Liyuan Wei, as well as by Quantitative Methods Module Leader, Dr. Ahmed Elamer. The marketing research module leader, Dr Jessica Chelekis, who teaches alongside Dr Sharifah Alwi on this module, extended her thanks to Brunel Business School’s Employability Director, Ms. Michelle Kavan, for facilitating the introduction to the VGC group executives.

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Pictured, from left to right: Dr. Ahmed Elamer, Dr Liyuan Wei, Mr Matt Teasdale, Dr Sharifah Alwi, Ms Ciara Pryce and Dr Jessica Chelekis

If you would like to share your professional experiences with our students, or learn about our internships, please get in contact with our placements office, here.

Dr Liyuan Wei delivers inaugural seminar on credit cards and customer loyalty

Recently-appointed Senior Marketing Lecturer Dr Liyaun Wei delivered her inaugural seminar to faculty members of the Marketing and Corporate Brand Research Group at Brunel Business School London on Wednesday, 3rd October.

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Making reference to her published research on credit card fee-waiving policy, her research findings showed, among others, how credit card providers, by levying annual fees, have a negative impact on customer retention.

Dr Wei’s presentation was very well received by faculty colleagues and a lively discussion ensued.

 

On behalf of faculty colleagues, Professor John MT Balmer formally welcomed Dr Wei to the Marketing and Corporate Brand Research Group and presented her with a copy of Professor Mark Reed‘s “The Research Impact Handbook”, which was signed by Dr Wei’s marketing colleagues.

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