The second of the Marketing and Corporate Brand Research Group’s activities this term was an expert workshop on the importance of philosophy for a PhD. Delivered by Dr Thomas Robinson of Cass Business School, London University along with our own Dr Jessica Chelekis (Lecturer in Sustainability Global Value Chains, Brunel Business School), the workshop comprised a formal overview of the philosophical underpinnings of a PhD along with a bespoke, hands-on session focussing on individual PhD students.
Professor Balmer (Director of the Marketing and Corporate Brand Group) and Dr Chelekis provided introductions to the session and discussed the importance of philosophy to marketing and to PhDs generally.
Held at Brunel University’s Lancaster Hotel, the event was well supported, with 14 faculty and PhD students from marketing and from other research groups attending the event.
Commenting on the workshop, Dr Chelekis reflected:
“It was fun to have a morning to just discuss philosophy and research. All of the students had really interesting topics, and they came away with resources to further develop their ideas and dissertations.”