Philosophy of Science Workshop for @brunelbusiness Marketing Faculty and PhD students

The second of the Marketing and Corporate Brand Research Group’s activities this term was an expert workshop on the importance of philosophy for a PhD. Delivered by Dr Thomas Robinson of Cass Business School, London University along with our own Dr Jessica Chelekis (Lecturer in Sustainability Global Value Chains, Brunel Business School), the workshop comprised a formal overview of the philosophical underpinnings of a PhD along with a bespoke, hands-on session focussing on individual PhD students.

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Professor Balmer (Director of the Marketing and Corporate Brand Group) and Dr Chelekis provided introductions to the session and discussed the importance of philosophy to marketing and to PhDs generally.

 

Held at Brunel University’s Lancaster Hotel, the event was well supported, with 14 faculty and PhD students from marketing and from other research groups attending the event.

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Commenting on the workshop, Dr Chelekis reflected:

“It was fun to have a morning to just discuss philosophy and research. All of the students had really interesting topics, and they came away with resources to further develop their ideas and dissertations.”

Marketing Research students received classroom visit from Industry Guests

150  students on the Marketing Research module welcomed industry guest speakers, Mr. Matt Teasdale and Ms. Ciara Pryce, from the VGC Group. The guests shared their experiences of working in marketing research, how their work relates to marketing theory, and how they understand the marketing research problems faced by their clients.

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Ms Ciara Pryce

The event was also attended by Undergraduate Marketing Program Leader, Dr. Liyuan Wei, as well as by Quantitative Methods Module Leader, Dr. Ahmed Elamer. The marketing research module leader, Dr Jessica Chelekis, who teaches alongside Dr Sharifah Alwi on this module, extended her thanks to Brunel Business School’s Employability Director, Ms. Michelle Kavan, for facilitating the introduction to the VGC group executives.

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Pictured, from left to right: Dr. Ahmed Elamer, Dr Liyuan Wei, Mr Matt Teasdale, Dr Sharifah Alwi, Ms Ciara Pryce and Dr Jessica Chelekis

If you would like to share your professional experiences with our students, or learn about our internships, please get in contact with our placements office, here.