Redefining Equality and Diversity in the Information Age

profileMustafaOzbilgin 2Professor Mustafa Özbilgin, Professor of Organisational Behaviour and Human Resource Management at Brunel Business School, enjoyed a key speaking slot at the recent Global Equality and Diversity: Redefining Equality and Diversity in the Information Age conference held on the 4th November.

The focus of the conference, held at the Noon Centre for Equality and Diversity in Business at the University of East London, was diversity and equality in the information age and included sessions on information and communication technologies as well as diversity and pay discrimination.

Chaired by Lord Patel of Bradford OBE with an opening address by Lord Gulam Noon MBE, Chancellor of the University of East London, the conference was well attended by academic researchers and policy advocates on the subject.

Professor Özbilgin presented a business case for diversity – a collaborative research project with Ahu Tatli, Gulce Ipek and Muhammad Sameer – which explained why a focus on the business case argument is wider than profitability alone.

In his presentation, Professor Özbilgin also emphasised the importance of considering a wider range of stakeholders such as the community, employees, customers and the social and ecological environment when thinking about business focussed diversity.

Other speakers at the conference included Dr Nancy J Hafkin, Senior Associate, Women in Global Science and Technology (WISAT), retired, United Nations, and Trevor Phillips OBE, former chair of the Equality and Human Rights Commission.

Video and podcasts from the conference can be viewed free at Policy Review TV

Bright Futures provided by the WestFocus group

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Attend our one day workshop to practise and develop enterprise skills

Bright Futures is a FREE one day enterprise skills workshop run by West Focus. It’s a great opportunity for ambitious students wanting to get ahead to develop skills like networking, communication, negotiation and pitching an idea.

Who is it for?

Bright Futures is FREE for students at these universities: Brunel, Kingston, Royal Holloway, Roehampton, Westminster and St Georges with a small charge for students from outside of these universities.

You will benefit from attending no matter what you study; you can be at any level and can be studying part or full time.

Why should I apply? Bright F

Attending Bright Futures will help you;

  • Develop yourself and enterprising spirit
  • Start communicating more effectively
  • Build your networking skills to help you find jobs and support for your ideas
  • Meet like-minded students and successful people

How do I apply?

Application is simple and FREE. You will need to register on Eventbrite

Brunel MBA student receives certificate from Boris Johnson, Mayor of London

Brunel MBA student, Rajan Dua, has received a certificate in recognition of his work done as Low Carbon Entrepreneur Ambassador by the Mayor of London, Boris Johnson.

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The Mayor’s Low Carbon Entrepreneur 2014 competition was open to London’s further and higher education students and recent graduates.  The 2014 Low Carbon Entrepreneur, in partnership with Siemens, were looking for innovative ideas to help us reduce London’s CO2 emissions by 60 per cent before 2025 with a 20K prize for the overall winner.

Rajan’s project – Green Wall Street, aims to educate new generations of citizens on current environmental and sustainability issues by running an awareness progress program in partnership with schools, colleges, universities, local councils and organisations.  The Green Wall Street project also aims to provide them with an innovative and technology driven platform that would further facilitate learning and encourage users to network with other people, undertake green projects and showcase their achievements to the rest of the world, thus building a strong foundation to combat global environmental problems.

Rajan commented, “Participating in Low Carbon Entrepreneur 2014 competition has been a wonderful, learning and rewarding experience. It has given us a great opportunity to showcase our ideas and contribute towards building green city of tomorrow. I also volunteered as Ambassador for Brunel University and had pleasure promoting the event within Brunel and happy that this time we have seen increased participation from Brunel. The possibilities at Low Carbon Entrepreneur competition are endless from getting funding to implement your bright idea to several rewards in form of internship opportunities at Siemens and City Hall. I look forward to further develop my idea and participate again in Low Carbon Entrepreneur 2015 competition.”

Rajan is currently enrolled on the Brunel MBA programme at Brunel Business School.  You can view his profile on LinkedIn for details of his professional career and education.

To find out more about the Brunel MBA please visit our website.

Students learn the business of entertainment on visit to O2 Arena

Students of the MSc Applied Corporate Brand Management, MBA and MSc Human Resources accompanied Dr Suraksha Gupta recently to the O2 Arena – the world’s most popular entertainment venue – as part of the Business Life programme of visits.

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The Brunel team was received by Ms Amanda Jones, O2 Head of European Marketing and the O2 resident team. A presentation delivered by the O2 team helped students to understand strategic partnership between the O2 and AEG, one of the leading sports and entertainment presenters in the world.

The O2 team explained the operational excellence of this partnership to students through a presentation. The O2 team showcased how a partnership between AEG and O2 has expanded the penetration of the O2 brand into Europe, how top music artists are sourced to play at the O2 Arena, and how the O2 team manages all acts keeping in mind the brand image of O2 including the brand experience that visitors will look for during their visit.

The presentation also highlighted how O2 tries to engage its mobile users and make them feel special through promotions. Students were taken to exclusive bar areas built for the O2 customers and saw how promotions are publicised throughout the year. Other points of the visit also included a demonstration of the interactive wall displays and a photographic video studio that informs customer as soon as the shoot is complete and plays the video throughout the main screens within the O2.

This visit gave students of Brunel Business School a great insight into how a major, internationally known venue is operated and marketed and how firms aim to exploit branding opportunities.

A Bold Turn to Social Media

By Sankar Sivarajah

Being social with tools such as Facebook and Twitter in the business world is no longer a new phenomenon as companies have been jumping on the social media bandwagon for a while now. But used the wrong way, these tools can cost the company dearly in terms of reputation as well as resources.

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One of the biggest problems is that some companies still take the same old traditional approach of using these tools. For example, companies mostly remain active and engaging during the standard “9-5” office hours or post formal messages/replies on their Facebook or Twitter page. Not only does this appear to be mundane but it also fails to keep in line with the traditions of social networking!

The social sphere is now a busy open market and it’s important for companies to stand out from the crowd. How can this be achieved one may ask? Let’s take a leaf out of Tesco mobile and its latest #nojoke viral campaign on Twitter. This was part of a recent marketing campaign to promote the fact it was voted best network and there was nothing funny about being on Tesco Mobile.

Tesco Mobile, the not so cool network, is now a “hot property” on social media sites such as Twitter with its sassy and cheeky responses to users. Witty comebacks by the Tesco mobile care team to users on Twitter had received thousands of retweets and have been made favourites by many Twitter users.

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Interestingly, this social media strategy has been mainly positive as the Tesco’s Twitter page has seen its user base and engagement grow.  Now, who would have thought taking such a bold and different approach would pay off in such style!

How bold is your business when using social media?