Brunel Business School receives Co-Innovate Award at Made in Brunel Exhibition

Brunel Business School (BBS) collaboration with London based SME architectural practice AStudio given the Co-Innovate Award at Made in Brunel Exhibition at the Oxo Tower on 18 June 2015.

IMG_1108Coming at the end of a rewarding year for Brunel Business School in terms of building up the Co-Innovate SME collaboration programme involving 9 London based SMEs working with 17 of our undergraduate and postgraduate business students, this award is a recognition of the efforts made by BBS to support innovation, growth and employment. BBS are actively participating in the creation of an ‘innovation ecosystem’ with the help of Co-Innovate which has been funded by Brunel University London and the European Regional Development Fund. Co-Innovate have brought together London based SMEs, academics and students across the University to collaborate on projects and activities that will result in new products and services, but most importantly in additional jobs and economic growth. Over the last two years Co-Innovate engaged with 260 businesses based in and around London and worked directly with 47 companies, 243 students and 197 university staff.

AStudio 1

Astudio is an award winning architectural practice which designs buildings with a low carbon footprint. Co-Innovate offered assistance in developing the roadmap for building product development capacity and growth by providing the link with the right combination of skills, knowledge and resources. Projects with design students Christopher Tait and Raymond Wilkes focusing on new product solutions such as algae façade systems and low cost modular housing systems were paired with business students Saul Parkinson and Karima Alexander looking at commercial feasibility and market entry. All four students used elements of their projects with AStudio in their final year projects that were supervised by Business and Design academics.

A Studio winnersReceiving the Co-Innovate Award on behalf of BBS, Dr Geraldine Cohen – Course Director Marketing Pathways said,

“It was a totally unexpected surprise to receive on behalf of BBS the Co-innovate Award in conjunction with AStudio Architectural Practice, one of the most successful multidisciplinary collaborations. Two of our final year undergraduate Business students worked along with two Design students generating ideas, products and market solutions of real value to the company. We have been fully supported throughout by Ian Ferris from Co-Innovate and hope to see this tripartite collaboration continue”.

AStudio - student Chris 1AStudio representatives Emma Flynn – Research & Development Lead and Max Rengifo – Director confirmed that this is just the start of a longer term productive relationship with Brunel and are determined to continue the collaboration with BBS.



For more information email

Looking after leadership skills in healthcare

healthcareDoctors and nurses are increasingly signing up for management qualifications – such as those offered by the Brunel Business School – to give their careers a boost.

Brunel’s specialist MBA in Healthcare Management is designed to give healthcare professionals the chance to study core modules with general MBA students and a choice of more specific healthcare modules.

Professor Francesco Moscone, Director of MBA programmes at Brunel, told The Independent’s i newspaper that leadership skills were now an important element within the healthcare industry because the public sector has begun to realise it needs people who can understand issues such as finance, prioritising and managing people.

Prof Francesco Moscone

Prof Francesco Moscone

Professor Moscone added:

“If you want to go for a leadership role, if, for example, you want to be CEO of Addenbrooke’s Hospital in Cambridge, you really will have to have leadership skills.

This MBA will give them the right skills, the combination of theory and practice they need and the focus on management and health policy. They would then be able to become a CEO or an entrepreneur.”

The full article was published in i newspaper on 21st May. For more information about the MBA in healthcare management visit here.

Professor Francesco Moscone is Director of the MBA programs and former head of the Centre of Research into Entrepreneurship, International Business in Emerging Markets. He has previously worked at the University of Leicester, University of Cambridge, and London School of Economics (LSE). He has held visiting scholar positions at University of California-Berkeley, University Pompeu Fabra, and LSE. He has worked as health economist for the National Collaborating Centre for Women and Children\’s Health, and the National Agency for Regional Health Services. Francesco is currently co-investigating a major EPSRC (UK government funding) grant entitled \”Semantic Credit Risk Assessment of Business Ecosystems\”. He has also been the principal investigator on an ESRC (UK government funding) research grant entitled \”Statistical Modelling of Interdependence in Economics\”, and on the UK part of a major EU grant entitled \”Biopool- Services associated to digitalise contents of tissues in Biobanks across Europe\”. Further, he has acted as co-investigator for the grant \”Economic Performance and Quality of Life in European Cities\” awarded by the Economics Education and Research Consortium. Francesco is associate editor of the journals Empirical Economics and Economic Modelling and a Member of ESRC Peer Review College.

Professor Neil Anderson Celebrates Most Read Online JoM Paper in 2014

A paper by Professor Neil Anderson of BBS and his colleagues has been named as the most read online paper by the Journal of Management for 2014.

The research paper, a major review of advances in creativity and innovation at work, was co-authored by Neil with Dr Kristina Potocnik (formerly of Brunel Business School) and Professor Jing Zhou (Rice University, Texas). The review has been the most read online paper of any published at JoM in recent years.

Delighted by this news, Professor Anderson commented,

Neil Anderson“This is a genuine honour, especially as JoM has just been raised in the latest ABS (Association of Business Schools) list to a 4-star, starred publication – one of only four in general management internationally to have “world elite” status conferred. My co-authors and I are delighted that our review has been so widely-read and is having such impact since its initial publication last year. The paper is a key output from our Leverhulme Trust funded centre into the psychological effects of workplace creativity and innovation, we are really encouraged by the impact our paper seems to be achieving.”

The paper and further information are available online at

BBS’s Dr Sharifah Alwi has new book on corporate branding published

profileSharifahAlwiDr Sharifah Alwi, Lecturer in Corporate Brand Marketing at Brunel Business School, Brunel University London has co-authored a new book on ‘Corporate Branding: Areas, arenas and approaches’ along with Professor TC Melewar, Middlesex University.  The book was published on 1st May 2015.

9780415721127The growing interest in the subject of corporate branding in recent years amongst academics and practitioners lies in the belief that a business operating in a competitive market gains reputational value from a strong corporate brand image. However, there have been only limited empirical studies in understanding, what does the concept means, how it is operationalised and the type of research designs and methods used. The research examples of how it works in different countries or parts of the world are issues still unanswered. Thus, corporate branding as a business discipline is viewed to be timely given the above situation.

This book will be unique in its layout and focus in that it reveals the composite overview of the industry through rigorous research. That is, it combines theoretical and methodological aspects of corporate branding in different geographical areas across industries. Specifically, our book, ‘Corporate branding: areas, arenas and approaches’ addresses the following objectives:-

Areas: readers will be able to understand research studies on corporate branding from different geographical areas such as the USA, UK, Europe, and Asia etc. They will be able to compare, contrast and comprehend whether corporate brand values are delivered similarly or otherwise in different parts of the world.

Arenas: Readers will have the advantage to understand corporate brand topics from a wide ranging of commercial and non-commercial sectors covering business-to-business and business-to-consumers.

Approaches: The most exciting aspect of this book is that, readers will be exposed to differing methods and approaches applied to corporate brand research design. The methods could range from in-depth interviews, experimentations, case studies, survey, interpretivistic, social narrative etc.

Dr Alwi commented:

“As editors, we would like to mention that preparation of this book has been very stimulating experience for us. We would like to express our deepest gratitude to all our esteemed colleagues around the world who have contributed chapters to this book. A special thanks to Professor John M.T. Balmer (Brunel University London, UK) for his thorough analysis of the book as well as Professor Rossella Gambetti (Università Cattolica del Sacro Cuore, Italy), Professor Klaus-Peter Wiedmann (Leibniz Universität Hannover, Germany), Professor Don Edward Schultz (Northwestern University, USA) and Professor CB Bhattacharya (ESMT, USA) for their interesting reviews of the book.”


Professor Jarvis elected to the EU’s Finance Watch Committee

Professor Robin Jarvis, Professor of Accounting at the College of Business, Arts and Social Sciences, Brunel University London, has been elected to the EU’s Finance Watch Committee of Transparency and Independence. Finance Watch is an independent body set up in 2011 by 200 MEPs and receives funding from the European Commission. Its main focus is on improving European financial regulation and is dedicated to making finance work for the good of society.

Robin has welcomed his election and commented:


“I am very pleased to be making a contribution to Finance Watch, which is working for a financial system that allocates capital to productive use through fair and open markets in a transparent and sustainable manner, and without detriment to society at large.”

Robin Jarvis has been Professor of Accounting at Brunel since January 2010 and Head of SME Affairs at the Association of Chartered Certified Accountants (ACCA). Robin is also a member of and past chair (2004 -2009) of FIN USE (An expert forum set up by the European Commission) to improve policy making in the field of financial services from a user perspective (consumer and small business).

Professor Jarvis’s current research interests is the process of accounting standard setting, financial reporting for SMEs and Business Support provisions for SMEs.

For more information, Professor Jarvis can be contacted via email at:

Postgraduate students give presentations to CEO of consultancy firm

As part of the coursework assessment for the Strategic Corporate Brand Management BBS MSc Corporate Brand Management Presentations 5Aand Consultancy module, run by Dr. Sharifah Alwi and with Professor John Balmer co-teaching, the CEO from MountView Associates, Mr. Kim Cohen, was invited to be a panellist along with Brunel Business School academics, Dr. Dorothy Yen and Dr. Bidit Dey, for the MSc Applied Corporate Brand Management students’ presentation.

BBS MSc Corporate Brand Management Presentations 7A

The students were asked challenging questions and benefited from this great experience with an external guest to assess them.  The CEO, who has worked as Business Development Director at Rolls Royce and Managing Director at Deutsche Bank shared an insightful perspective from his many years of experience in the industry and made important comments related to corporate brand strategy.  The module is a practical approach to corporate brand management, where group of students are required to apply corporate brand knowledge using the ACID framework developed by Professor John Balmer. The students have proposed several interesting corporate brand strategies based on their research and the panel members were impressed by their ideas, presentation skills and professionalism.

Mr. Kim Cohen gave a special comment following the presentations:

“Thank you so much for including me in your corporate brand management presentations today. I was truly impressed by the high standard of your students and the ability to think on their feet. It was an enjoyable and stimulating experience.

For me, an additional element of real interest was to become acquainted with Professor Balmer’s ACID test and see its application in the students’ presentations. This approach would certainly have focused main board directors’ attention to corporate brand stewardship and protection had it been available to me in my corporate career.”

BBS MSc Corporate Brand Management Presentations 9A

The MSc Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

BBS MSc Corporate Brand Management Presentations 4A

The core contents of branding are examined at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.  The programme also has an optional 16 week Professional Practice.  The unique feature of the work placement distinguishes the programme from other Masters in the country.



BBS to deliver ‘Micro-MBA’ to HM Treasury

Brunel Business School will be delivering a 5-month ‘Micro-MBA’ to HM Treasury Government Department, starting in March 2015. This opportunity builds on the relationship established by Professor Zahir Irani (Dean of College of Business, Arts and Social Sciences) during his full-time secondment to the Cabinet Office as Senior Policy Advisor during 2014 and subsequent on-going advisory role.

imagesThis innovative programme will cover areas ranging from leadership values through to strategic planning. There is also a strong personal development aspect to the programme, which involves sessions on personal and organisational resilience. Joh Kingman the second Permanent Secretary to the Treasury, has fully supported the initiative and commented on the ‘relevance and informative’ nature of the programme.

The Micro-MBA is a result of a collaborative design process of building a programme that meets the needs of HM Treasury, which is being sponsored by Ms Becky Wyse (Head of Growth Strategy, HMT) who commented that:

“The Micro-MBA enables future HMT leaders to develop a vital understanding of leadership and management techniques in the 21st century.  We’re enormously grateful to Brunel for bringing a wealth of expertise and experience to the course, which the department will benefit from for many years”.

The programme will kick-off with a 2 day residential programme at Brunel, where attendees that will have been selected through a rigorous process will be able to experience the look, feel and resources available across the University. Professor Irani commented:

“Brunel is developing strong links across Government and I am pleased to be able to find ways in which we are able to develop Civil Servants in being able to serve the public better through the excellent work that they do”.

Brunel Business School has a dedicated team of experienced staff responsible for delivering this Micro-MBA, with Dr Ramzi El-Haddadeh, who has been closely involved in the programme development, appointed as the Micro-MBA course director by the Dean.