ANZMAC Best paper award for Dr Marcia Christina Ferreira

Dr Marcia Christina Ferreira, a lecturer in marketing at Brunel Business School, and researcher in the Marketing and Corporate Brand Management Research Group, won the best paper award in the Consumer Culture Theory track, at the prestigious marketing conference ANZMAC, organized by Australia and New Zealand Marketing Academy.

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The paper, titled “The Enmeshed Paths of Consumers as Collectors”, explores the publicisation of once-private collections on social media. This research investigates how the design, materials, and marketing efforts objectified in the branded products interweave consumers and objects through different levels of sociality, leading consumers to develop enmeshed individual and collective paths as collectors.

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Co-authored with Dr Daiane Scaraboto from Pontificia Universidad Católica de Chile, and Dr Emily Chung from RMIT University, this paper brings new insights into understanding collectors and their pathways towards becoming (or ceasing to be) devoted collectors. Their approach uses a more dynamic and integrative perspective that is different to the simplistic, linear manner adopted by prior research. The insights revealed by this study can also in turn help brand managers develop tools to better relate to its most loyal consumers.

Dr Andreas Georgiadis contributes to key resource for policy makers

Dr Andreas Georgiadis, Senior Lecturer (Associate Professor) in Economics at Brunel Business School, has contributed to the “Disease Control Priorities” (DCP) book series, which has been described by former prime minister of the UK, Gordon Brown, as a key resource for Ministers of Health and Finance.


Dr Andreas Georgiadis

Dr Andreas Georgiadis’s contribution to this series draws on empirical evidence regarding the impact of interventions on Health and Development during middle childhood and school age, and shows that:

“the effects of early deprivation do not necessarily persist throughout life, especially if environmental circumstances change, and the trajectories of child growth and cognitive development respond rather strongly to growth-promoting interventions after age two years.”


The central message of this contribution is, thus, that it is possible to reverse the effects of deprivation in early childhood, through coordinated growth promoting interventions. Given the readership of this book series, it is expected that this work will influence government policy and interventions around education and child health.

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Image source: @DCPThree


The latest volume in this important series was presented at an event which included representatives from the World Health Organisation, the Bill and Melinda Gates Foundation, and various other dignitaries and policy makers.


Image source: @DCPThree

More information about the book series is available here.



Cornerstone Anthology on Chinese Brands by Professor John MT Balmer and Dr Weifeng Chen

A landmark anthology Advances in Chinese Brand Management (2017), edited by Professor John M.T. Balmer and Dr. Weifeng Chen of the Marketing and Corporate Brand Research Group has recently been published by Palgrave Macmillan (an imprint of Springer): ISBN-13: 978-1352000108/ISBN-10: 1352000105

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A timely and singular addition to the canon, owing to the recent upsurge in interest in Chinese brands in the wake of China’s rise as a major economic and branding power, this cornerstone compendium – focussing on the development and management of brands in China- will be of interest to scholars and managers alike. Drawing on articles published in the leading brand management journal, the Journal of Brand Management, the editors have selected a fascinating range of up-to-date articles on branding in China (including Taiwan and Hong Kong).

The compendium includes research and scholarship undertaken by Chinese, British, European and American scholars. The anthology includes contributions by the editors vis-à-vis the development and management of brands in China along with a case study – based on their field research – of the centuries-old (established in 1669), and much-loved corporate heritage brand, Tong Ren Tang (celebrated as the country’s premier traditional Chinese Medicine brand).

Advances in Chinese Brand Management. covers a wide spectrum of topics including empirical studies on luxury brands, prominent cultural brands, counterfeiting, foreign brands in China, and brand-name and logo selection in China.

Professor John M.T. Balmer is Professor of Corporate Marketing at Brunel Business School and is often credited with formally introducing the corporate brand notion. He held the first chair in corporate brand management at Bradford University Business School and is the Chairman of Board of Senior Consultant Editors of the Journal of Brand Management.


Dr. Weifeng Chen is a lecturer within the business school and is known for his research and scholarship in International Business/Innovation and for his publications on branding in China.

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An expanded CIM Gateway Programme has an enthusiastic start in the new academic year 2017-18

I’m keen to know more and more…” exclaimed one of the participants in the CIM workshop ‘Customer Experience’ which is a required module for the CIM Certificate in Professional Marketing for the Business School postgraduate students on the Marketing pathway and the Applied Corporate Branding Management pathway.

Brunel Business School (BBS) has joined forces with the Chartered Institute of Marketing (CIM) in offering Marketing students the opportunity of doing the CIM Certificate in Professional Marketing alongside their degree as well as to Marketing Alumni within three years of graduation.

The Chartered Institute of Marketing (CIM) is the leading international professional marketing body, with 35,000 members across 90 countries. Their aim is to develop the marketing profession, maintain professional standards and to improve the skills of marketing practitioners world-wide, enabling them to deliver exceptional results for their organisations.

As a student on a CIM Gateway Programme, you have a unique opportunity to stand out from other marketing graduates by achieving CIM’s professional marketing qualifications and awards alongside your academic degree”, says Sarah Moriarty, CIM Network Manager.

The postgraduate students who participated at the workshop in November 2017 were Yi Zhang, Li-Jen Wu, Nichary Pongsomboon, Noopur Shah and Noopur Shah. The workshop has been a great success as seen from the feedback score of 9.5 out of 10 and enthusiastic feedback given to Jon Twomey of Student Support Group (SSG) who delivered the workshop. “It was just an amazing experience.  We got a chance to do a lot of hands-on stuff, look at what is going around in the market and how we can put all theories to practice.  It was great to know how we can prioritise our skills and put them to practice” said another participant. Caroline Twomey of SSG said, “What a lovely group of students. They clearly loved the CIM sessions with Jon this week.  We look forward to supporting them all through to the CIM’s April 2018 submission of Customer Experience assignment”.

The next workshop on ‘Digital Marketing’ which will take place 22nd – 25th January 2018 is aimed at the undergraduate Marketing students and the Graduate Alumni within three years of graduation.

For more information on CIM Gateway check the BBS website

or contact Dr Geraldine Cohen.

Professor John M. T. Balmer’s landmark book on Corporate Heritage “Foundations of Corporate Heritage”

Recently published by Routledge (2017), the pioneering book, “Foundations of Corporate Heritage” provides insights for both academic and managerial audiences in advancing their knowledge of the nascent corporate heritage territory. Edited by Brunel Business School’s Professor of Corporate Marketing, Professor John M.T. Balmer, the anthology includes contributions from prominent scholars in the field along with cornerstone articles, written by Professor Balmer.

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With Professor Stephen A. Greyser (Harvard Business School) and Dr Mats Urde (Lund University, Sweden), Professor Balmer formally introduced the corporate heritage notion in 1996 as a consequence of their landmark study of the Swedish Monarchy as a Corporate Brand.

In 2011 he established the International Corporate Heritage Symposium and it its Chairman and Conference Organiser: the inaugural symposium was launched at Brunel University and subsequent symposia have been held in Finland, France and Sweden.

Endorsing the book, celebrated US Professor Kevin Lane Keller of the Tuck School of Business at Dartmouth College commented:

“Undoubtedly some of the richest and most meaningful brands around, corporate heritage brand can also be the most challenging to fully understand and manage. In this scholarly tour de force, John Balmer assembles a fascinating collection of reading notable for their deep insight and sharp practical value.”


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Professor John MT Balmer (centre) at the last International Corporate Heritage Symposium held at Aix-Marseilles Graduate School of Business, France with co organisers Professor Virginie De Barnier and Dr Fabien Pecot)

New Faculty Members of the Marketing and Corporate Brand Research Group deliver inaugural addresses

Dr Christina Ferreira (PhD: Royal Holloway College, University of London) and Dr Jessica Chelekis (PhD: Indiana University, USA) – newly appointed faculty members of the marketing and corporate brand research group – celebrated their membership of the research group by delivering their innaugural research addresses to the group’s faculty and doctoral student membership.


Dr Ferreira‘s presentation focussed on her recent published output which looked, among others, on materiality in consumer consumption practices.

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Dr Chelekis who specialises in sustainability and global value chains, explained her anthropological approach apropos marketing research and made reference to her field work undertaken in Brazil.

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The delivery of innaugual presentations is a long-standing tradition of the marketing and corporate brand research group. Professor John MT Balmer (Director of the Marketing and Corporate Brand Research Group) organised the event and, on behalf of the group, congratulated Drs Chelekis and Ferreira on joining the faculty and thanked them for their insightful presentations. He also noted how they both had research interests in South America and explained this would furner burnish the international credential of the research group.


This event took place on November 15th, 2017.

PhD Student Workshop for Marketing and Corporate Brand Research Group Students

The Marketing and Corporate Brand Research Group hosted a workshop for the doctoral students linked to the group, on November 15th 2017.


Seven doctoral students at various stages of their studies attended the morning PhD workshop which focussed on two themes:

  1. Preparing for the Viva Voce Examination
  2. Developing a Publications Portfolio


Speaking to the first theme, Dr Geraldine Cohen drew on her many years’ experience as an external PhD examiner and PhD examination board chair to explain the importance, nature, and problems/opportunites vis-a-vis the PhD viva and advised on how to prepare for the examination.



The second presentation was delivered by Dr Christina Ferreira, who reflected on her recent experience as a young academic apropos the importance of developing a publications portfolio in terms of first academic appointments and scholarly development.


Dr Ana Canhoto, Dr Weifeng Chen and Professor John MT Balmer also made contributions to the above themes.


As part of the workshop, final-year PhD student, Natthida Jareankieatbovor gave a presentation of her research findings, and these were commented upon by marketing faculty.


The PhD workshop was organised by Professor John MT Balmer (Director of the Marketing and Corporate Brand Research Group), and was part of a programme of activities to support the research culture in the group and to support the development of its doctoral students and early career researchers.