2018 Doctoral Conference at Brunel Business School

Brunel Business School hosted the 4th Doctoral conference, on May 14thand 15th. This annual event provides an opportunity for doctoral students, at any stage of their programme, to present their work to their peers and to the Business School faculty.


This year’s event received 38 paper submissions and saw presentations across 12 panels. Dr Jane Hendy, head of the Business School, opened the event and welcomed students, alumni and academic staff. On Monday, May 14th, Dr Sankar Sivarajah delivered a keynote speech where he talked about the importance of Research Impact. The second keynote speech took place on Tuesday, May 15th, and was delivered by Professor T C Melewar who shared his passion for research.

Reflecting on this event, Dr Dorothy Yen, Director of the Doctoral Programme at the Business School said:

This event has been a great success. It provided Brunel Business School PhD students an interactive platform for them to present their works and exchange ideas with each other and to receive constructive feedback from academic colleagues and PhD alumni in a friendly and supportive atmosphere.

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The following students received a best paper award for their submissions, including a certificate and an Amazon voucher:

  • Callen Clegg
  • Fadiah Alraies
  • Ismaeel Ibrahim
  • Jaskaran Kaur
  • Jin Wang
  • May Al Dubayan
  • Parsim Kaushik
  • Sarah Binsaied
  • Shi Ha
  • Syed Mohammad


Brunel Business School hosts interdisciplinary research sandpit event on Big Data and Artificial Intelligence

On May 2nd and 3rd, Brunel Business School hosted about 25 academics from multiple disciplines, ranging from anthropology to physics, and from four countries, to consider the implications of Big Data and of Artificial Intelligence (AI) for individuals, organisations and society. This event was led by Professor Ashley Braganza, who is Deputy Dean, CBASS and Professor of Business Transformation at Brunel Business School, and by Professor Maureen Meadows, who is Professor of Strategy at Coventry University’s Centre for Business in Society.

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Over the course of two days, the participants in this event explored various future scenarios resulting from the confluence between the generalised collection and processing of large volumes of data and the ubiquitous adoption of artificial intelligence. The researchers then explored a multitude of first, second and third order consequences from these phenomena. These, subsequently, informed the definition of a set of research priorities and associated overarching research questions. Finally, the researchers agreed on a number of targeted initiatives to foster greater collaboration and interdisciplinary research in this area.

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Reflecting on the event, Professor Braganza said:

“Having different disciplines in the room discussing AI made a hugely positive impact as colleagues were able to challenge taken-for-granted assumptions to get under the skin of how AI is going to impact on how we work, live and interact with each other.”


This event was sponsored by Brunel Business School including the HR/OB Research Group, and by the following special interest groups from the British Academy of Management:




Dr Michael Heller appointed editor of Palgrave Macmillan Business History Series

It has recently been announced that Dr Michael Heller (Senior Lecturer within the Marketing and Corporate Brand Research Group) has been appointed editor for Business History of the leading publisher Palgrave Macmillan.

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Dr. Michael Heller is an expert in the history of the office, the history of clerical work, internal communications, the history of public relations and corporate branding and communications. He is also the Programme Leader for the MSc in Marketing, which is one of the leading marketing graduate programmes in London.


Professor John M.T. Balmer reflects:

“Dr Heller enjoys an enviable profile in the business history and marketing fields and this prestigious appointment is a recognition of his reputation and scholarship in these critically important areas .”

Collaborative consumption workshop, 14th May 2018

Dr Kevin Lu is organising a research workshop exploring “Recent Developments in Research for Collaborative Consumption” which will look at themes such as the sharing economy, cryptocurrencies, green behaviours and service ecosystems. The workshop will count with presentations by the following esteemed scholars:

International Workshop

In addition to stimulating presentations on the latest research by these experts, there will also be plenty of opportunity for discussions and networking.


This workshop has been generously sponsored by the Society for the Advancement of Management Studies (SAMS), and is free to attend. It is open to all, but registration is necessary for catering purposes (which will include lunch).


Join us on May 14th, 2018, from 10 am, in room ESGW 209.


Confirm your attendance, as soon as possible, to Dr. Kevin Lu.

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Professor John M.T. Balmer achieves milestone with well-over 100,000 downloads on ResearchGate


Professor John M.T. Balmer (Professor of Corporate Marketing and Director of the Marketing and Corporate Brand Research Group) has passed a significant milestone with the news that his published output has resulted in over 100, 000 downloads on ResearchGate (currently over 110,000 downloads). ResearchGate is an online community for scientists and researchers.



Reflecting on the news Professor Balmer mused: “Whilst, arguably, there are more significant measures apropos published output it does, all the same, give me particular pleasure to know that my published output reaches a sizeable audience at home and abroad.  This, I believe is in accordance with our University’s implicit corporate brand promise. The news came as a very pleasant surprise.”

Dr. Sharifah Faridah Syed Alwi delivers key-note presentations in Indonesia and Malaysia


Recently, Dr Alwi (Senior Lecturer within the marketing and corporate brand research group) delivered a key note presentation to 30 SMEs at a two day workshop at the Tabung Haji Hotel, Kuala Lumpur, Malaysia, organised by The Cooperation of the cooperative Council of Malaysia (ANGKASA). She also gave a Keynote address at the 1st International Conference on Community and Service Engagement, in Medan, Indonesia.


The presentations were based on the collaborative empirical research on SMEs undertaken by Dr. Sharifah Faridah Syed Alwi; Professor John M.T. Balmer; Dr. Cristina Stoian (all at Brunel Business School) and Professor Philip Kitchen (Salford University). This research investigated how marketing communication (MC) and corporate communication (CC) strategies are developed and conducted within the firm.

David Bernstein, MSc Corporate Brand advisory board member and “father” of the corporate communications field, dies

blog1The very belated news of the death of David Bernstein (August 25, 2017) will sadden both current and former faculty, students, and advisory board members associated with the MSc in Corporate Brand Management.


David Bernstein was a prominent founding member of the MSc Corporate Brand Management Advisory Board and was active in the delivery of half-day workshops for the school’s corporate brand students.


Often credited as the “father” of the corporate communications field he was also celebrated as one of the UK’s leading communications creatives and was the founder of the celebrated consultancy “The Creative Business” which had many prominent corporate clients such as Unilever. He is celebrated for having two of his advertisements broadcast on the first night of the launch of Commercial Television and in being responsible for the longest running TV ad jingle for Esso.


Professor John M.T. Balmer notes: “I had the pleasure of knowing David since the early 1990s and his insightful thinking on corporate communications, identity, and branding have exerted a huge influence on successive generations of marketing scholars including those at Brunel Business School. We have lost a giant in the field: David will be greatly missed.”