An expanded CIM Gateway Programme has an enthusiastic start in the new academic year 2017-18

I’m keen to know more and more…” exclaimed one of the participants in the CIM workshop ‘Customer Experience’ which is a required module for the CIM Certificate in Professional Marketing for the Business School postgraduate students on the Marketing pathway and the Applied Corporate Branding Management pathway.

Brunel Business School (BBS) has joined forces with the Chartered Institute of Marketing (CIM) in offering Marketing students the opportunity of doing the CIM Certificate in Professional Marketing alongside their degree as well as to Marketing Alumni within three years of graduation.

The Chartered Institute of Marketing (CIM) is the leading international professional marketing body, with 35,000 members across 90 countries. Their aim is to develop the marketing profession, maintain professional standards and to improve the skills of marketing practitioners world-wide, enabling them to deliver exceptional results for their organisations.

As a student on a CIM Gateway Programme, you have a unique opportunity to stand out from other marketing graduates by achieving CIM’s professional marketing qualifications and awards alongside your academic degree”, says Sarah Moriarty, CIM Network Manager.

The postgraduate students who participated at the workshop in November 2017 were Yi Zhang, Li-Jen Wu, Nichary Pongsomboon, Noopur Shah and Noopur Shah. The workshop has been a great success as seen from the feedback score of 9.5 out of 10 and enthusiastic feedback given to Jon Twomey of Student Support Group (SSG) who delivered the workshop. “It was just an amazing experience.  We got a chance to do a lot of hands-on stuff, look at what is going around in the market and how we can put all theories to practice.  It was great to know how we can prioritise our skills and put them to practice” said another participant. Caroline Twomey of SSG said, “What a lovely group of students. They clearly loved the CIM sessions with Jon this week.  We look forward to supporting them all through to the CIM’s April 2018 submission of Customer Experience assignment”.

The next workshop on ‘Digital Marketing’ which will take place 22nd – 25th January 2018 is aimed at the undergraduate Marketing students and the Graduate Alumni within three years of graduation.

For more information on CIM Gateway check the BBS website

or contact Dr Geraldine Cohen.

Professor John M. T. Balmer’s landmark book on Corporate Heritage “Foundations of Corporate Heritage”

Recently published by Routledge (2017), the pioneering book, “Foundations of Corporate Heritage” provides insights for both academic and managerial audiences in advancing their knowledge of the nascent corporate heritage territory. Edited by Brunel Business School’s Professor of Corporate Marketing, Professor John M.T. Balmer, the anthology includes contributions from prominent scholars in the field along with cornerstone articles, written by Professor Balmer.

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With Professor Stephen A. Greyser (Harvard Business School) and Dr Mats Urde (Lund University, Sweden), Professor Balmer formally introduced the corporate heritage notion in 1996 as a consequence of their landmark study of the Swedish Monarchy as a Corporate Brand.

In 2011 he established the International Corporate Heritage Symposium and it its Chairman and Conference Organiser: the inaugural symposium was launched at Brunel University and subsequent symposia have been held in Finland, France and Sweden.

Endorsing the book, celebrated US Professor Kevin Lane Keller of the Tuck School of Business at Dartmouth College commented:

“Undoubtedly some of the richest and most meaningful brands around, corporate heritage brand can also be the most challenging to fully understand and manage. In this scholarly tour de force, John Balmer assembles a fascinating collection of reading notable for their deep insight and sharp practical value.”


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Professor John MT Balmer (centre) at the last International Corporate Heritage Symposium held at Aix-Marseilles Graduate School of Business, France with co organisers Professor Virginie De Barnier and Dr Fabien Pecot)

New Faculty Members of the Marketing and Corporate Brand Research Group deliver inaugural addresses

Dr Christina Ferreira (PhD: Royal Holloway College, University of London) and Dr Jessica Chelekis (PhD: Indiana University, USA) – newly appointed faculty members of the marketing and corporate brand research group – celebrated their membership of the research group by delivering their innaugural research addresses to the group’s faculty and doctoral student membership.


Dr Ferreira‘s presentation focussed on her recent published output which looked, among others, on materiality in consumer consumption practices.

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Dr Chelekis who specialises in sustainability and global value chains, explained her anthropological approach apropos marketing research and made reference to her field work undertaken in Brazil.

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The delivery of innaugual presentations is a long-standing tradition of the marketing and corporate brand research group. Professor John MT Balmer (Director of the Marketing and Corporate Brand Research Group) organised the event and, on behalf of the group, congratulated Drs Chelekis and Ferreira on joining the faculty and thanked them for their insightful presentations. He also noted how they both had research interests in South America and explained this would furner burnish the international credential of the research group.


This event took place on November 15th, 2017.

PhD Student Workshop for Marketing and Corporate Brand Research Group Students

The Marketing and Corporate Brand Research Group hosted a workshop for the doctoral students linked to the group, on November 15th 2017.


Seven doctoral students at various stages of their studies attended the morning PhD workshop which focussed on two themes:

  1. Preparing for the Viva Voce Examination
  2. Developing a Publications Portfolio


Speaking to the first theme, Dr Geraldine Cohen drew on her many years’ experience as an external PhD examiner and PhD examination board chair to explain the importance, nature, and problems/opportunites vis-a-vis the PhD viva and advised on how to prepare for the examination.



The second presentation was delivered by Dr Christina Ferreira, who reflected on her recent experience as a young academic apropos the importance of developing a publications portfolio in terms of first academic appointments and scholarly development.


Dr Ana Canhoto, Dr Weifeng Chen and Professor John MT Balmer also made contributions to the above themes.


As part of the workshop, final-year PhD student, Natthida Jareankieatbovor gave a presentation of her research findings, and these were commented upon by marketing faculty.


The PhD workshop was organised by Professor John MT Balmer (Director of the Marketing and Corporate Brand Research Group), and was part of a programme of activities to support the research culture in the group and to support the development of its doctoral students and early career researchers.

Professor John MT Balmer contributes to Oxford Dictionary of National Biography

Professor John M.T. Balmer (Professor of Corporate Marketing, Brunel University London) has written what is arguably the definitive biography of Wally Olins CBE, doyen of the corporate brand/identity consultancy industry, for  the authoritative Oxford Dictionary of National Biography.


Wally-Olins-believed-bran-011Drawing on Professor Balmer’s discussions with Wally Olins dating back to the 1980s, and supplemented by archival and secondary sources, the biography details Olins’ family background; education; early career; his establishment – with Michael Wolff – of the world-famous Wolff Olins corporate identity/brand consultancy; provides an overview of his a consultancy work/published output/ and intellectual contributions; and reflects on his persona and style; and honours and distinctions.


Edited by the eminent historian, Professor Sir David Cannadine, and published by Oxford University Press, the Oxford Dictionary of National Biography is, arguably, the most authoritative source of key figures in British life from the Romans to the 21st century.


Professor Balmer notes: “It is a particular honour to be invited to write this biography. I first interviewed Wally Olins whist studying for my MBA at Durham University Business School in 1988 and we remained in contact over the last four decades. His reflections on corporate identity exerted a profound impact on my initial thinking on the corporate identity field.” 


Professor Balmer was appointed to a personal chair in corporate identity at Bradford University in 1999; was subsequently appointed to the chair in corporate branding at the same institution, and, in 2007 was appointed as Professor of Corporate Marketing at Brunel University: all are understood to be the first appoinments of their kind.

Brunel Business School student impresses at the National PAL/PASS Leader Conference 2017

Congratulations to Desislava (Daisy) Markova, for representing Brunel University at the National PAL/PASS Leader Conference, which took place in Ireland’s Cork Institute of Technology, earlier this month. The theme of the conference was ‘The Power of We: Exploring and Upskilling for Collaborative Learning’.


Daisy faced intense competition from a record number of applications across the University, but excelled with her answers in the application form. She was selected alongside three other students from Brunel University, to represent her institution at this prestigious conference.


Her excellent performance prompted the following letter from PAL’s project manager:

National PAL Leader Conference 2017 Daisy Markova


Congratulations, Daisy. And thank you for your contribution to the Brunel community.

Professor Catherine Wang co-authors key entrepreneurship textbook

Professor Catherine Wang has co-authored the second edition of the textbook “Exploring Entrepreneurship”, with Professor Richard Blundel from The Open University and Professor Nigel Lockett from Lancaster University. Professor Wang contributed her expertise in entrepreneurial learning, ethnic minority entrepreneurship and international entrepreneurship, as well as a number of international case studies and examples of entrepreneurship from China.



This textbook offers:

‘A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.’ (source: Sage Publishing)


Professor Catherine Wang’s research interests are in the areas of entrepreneurship, innovation and strategic management. She teaches Entrepreneurship and Strategy at Brunel Business School. Before joining academia, Professor Wang worked in small business support and consultancy, and international trade and investment. More information about her work is available here.