ANZMAC Best paper award for Dr Marcia Christina Ferreira

Dr Marcia Christina Ferreira, a lecturer in marketing at Brunel Business School, and researcher in the Marketing and Corporate Brand Management Research Group, won the best paper award in the Consumer Culture Theory track, at the prestigious marketing conference ANZMAC, organized by Australia and New Zealand Marketing Academy.

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The paper, titled “The Enmeshed Paths of Consumers as Collectors”, explores the publicisation of once-private collections on social media. This research investigates how the design, materials, and marketing efforts objectified in the branded products interweave consumers and objects through different levels of sociality, leading consumers to develop enmeshed individual and collective paths as collectors.

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Co-authored with Dr Daiane Scaraboto from Pontificia Universidad Católica de Chile, and Dr Emily Chung from RMIT University, this paper brings new insights into understanding collectors and their pathways towards becoming (or ceasing to be) devoted collectors. Their approach uses a more dynamic and integrative perspective that is different to the simplistic, linear manner adopted by prior research. The insights revealed by this study can also in turn help brand managers develop tools to better relate to its most loyal consumers.

Dr Andreas Georgiadis contributes to key resource for policy makers

Dr Andreas Georgiadis, Senior Lecturer (Associate Professor) in Economics at Brunel Business School, has contributed to the “Disease Control Priorities” (DCP) book series, which has been described by former prime minister of the UK, Gordon Brown, as a key resource for Ministers of Health and Finance.

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Dr Andreas Georgiadis

Dr Andreas Georgiadis’s contribution to this series draws on empirical evidence regarding the impact of interventions on Health and Development during middle childhood and school age, and shows that:

“the effects of early deprivation do not necessarily persist throughout life, especially if environmental circumstances change, and the trajectories of child growth and cognitive development respond rather strongly to growth-promoting interventions after age two years.”

 

The central message of this contribution is, thus, that it is possible to reverse the effects of deprivation in early childhood, through coordinated growth promoting interventions. Given the readership of this book series, it is expected that this work will influence government policy and interventions around education and child health.

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Image source: @DCPThree

 

The latest volume in this important series was presented at an event which included representatives from the World Health Organisation, the Bill and Melinda Gates Foundation, and various other dignitaries and policy makers.

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Image source: @DCPThree

More information about the book series is available here.

 

 

Professor Catherine Wang co-authors key entrepreneurship textbook

Professor Catherine Wang has co-authored the second edition of the textbook “Exploring Entrepreneurship”, with Professor Richard Blundel from The Open University and Professor Nigel Lockett from Lancaster University. Professor Wang contributed her expertise in entrepreneurial learning, ethnic minority entrepreneurship and international entrepreneurship, as well as a number of international case studies and examples of entrepreneurship from China.

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This textbook offers:

‘A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.’ (source: Sage Publishing)

 

Professor Catherine Wang’s research interests are in the areas of entrepreneurship, innovation and strategic management. She teaches Entrepreneurship and Strategy at Brunel Business School. Before joining academia, Professor Wang worked in small business support and consultancy, and international trade and investment. More information about her work is available here.

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Professor John M.T. Balmer co-edits landmark book “Advances in Corporate Branding”

Professor John M.T. Balmer, who some credit with formally introducing the ‘corporate brand’ notion, and who held the first chair in corporate brand management, is one of the co-editors for the recently published “Advances in Corporate Branding“. Published by Palgrave, this book is a cornerstone anthology on corporate brands aimed at scholars, practitioners, and managers. A list of Professor Balmer’s publications is available here.

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This prestigious edited collection of articles from the Journal of Brand Management (JBM) provides an overview of the corporate brand field, including its historiography. Among the topics examined are: franchise management, co-creation of corporate brands, alliance brands, and  internal branding.

 

Along with Professor Balmer (Chairman of the Board of Senior Consultant editors of the JBM), this compendium is co-edited by the three editors in chief of JBM who, respectively are from Australia, Switzerland, and Germany: Dr Shaun M. Powell, Dr Joachim Kernstock and Professor Tim Oliver Brexendorf.

 

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Professor Balmer notes: “This book aims to be ‘essential reading’ for all those interested in corporate brands“.

 

Brunel Business School enjoys an international reputation for its research and scholarship in corporate branding and is credited in introducing the first MSc in Corporate Brand Management. Further information about our postgraduate courses in branding, here.

Another successful PhD conference for Brunel Business School

BrunelBBS PhD Symposium Group photo BBS (2) 20 per centBusiness School held its annual PhD conference on the 4th and 5th May with over 20 of its PhD students presenting papers to an audience of peers and experienced researchers.

The annual conference invites Business School doctoral students, at any stage in their programme, to put forward a paper for the conference and to present it over the two-day event.

62 doctoral student papers were received for assessment by the conference panel and 10 top paper accolades were awarded at the event.

The annual doctoral conference was created by the Business School to allow PhD students to get valuable engagement with the research community as well as to hear from experienced researchers. Key note speakers for the event were Professor Bradley Barnes from Sheffield Hallam University, and Professor Jǒskos Brakus from Leeds University Business School

Head of School, Professor Christos Pitelis opened the event and Professor Bill Leahy, Deputy Vice Chancellor for academic affairs and civic engagement presented awards to the 10 PhD students whose papers received the highest scores from reviewers.

Look before you leap to the cloud, councils warned

cloud-2104829-1280Local authorities and public sector organisations should do their homework before switching to the cloud.

That’s the lesson from a new study that tracked what happens when local councils transferred services to cloud computing.

Local authorities across Europe are urged to move in-house IT services – such as servers, email and telephones – to internet-based providers amid pressure to cut costs. Warwickshire County Council and the London Borough of Hillingdon were among the UK’s first to announce plans to switch around 2012.

A study of three local councils found the cloud brought several pluses, but authorities tend to make the shift too hastily, with one council instantly hit by hackers.

“These findings have messages for both local government and central government,” said Dr Uthayasankar Sivarajah at Brunel University London, part of the research team.

“One of the authorities faced an immediate security breach that caused chaos,” said the lecturer in operations and information systems management. “Data was accessed illegally by an unauthorised third party and the private sector cloud provider blamed human error.”

Government strategists predicted in 2011 that switching to the G-Cloud or Government cloud could save £3.2bn because as a shared service, costs are spread among organisations. But despite cost-cutting pressure, many public sector managers see the cloud as more a liability than labour saver, with data security and downtime the biggest fears.

Making it easier to work from home and better information management are key advantages to councils switching to cloud-based technologies, the team found. Major cons meanwhile are a lack of data ownership and loss of control and governance, because of a grey area around who has access to information.

The study also revealed a general feeling among workers that their authority’s move was a purely rushed attempt to meet the political agenda. “There are huge black holes between what the councils are trying to do and what they are achieving,” said Dr Sivarajah. The biggest lesson to councils, he underlined, is that “the right person needs to drive and lead the implementation and sell it to the workers.

“At operational level they could all see real benefits in cost savings. But it is still early days and we don’t know what the long-term impact will be. That may take 10 years to find out. It might reduce the headcount in IT departments, but I can’t see it cutting out the need for them altogether.”

Find out more about Brunel Business School

This story by Hayley Javis, Media Relations, first appeared on the Brunel University London website on 24th April 2017 and also features in the following trade publications: Computer Weekly,  Government Technology, Public Sector Executive, LocalGov, PublicFinance, Digital By Default News , Cloudpro and Diginomica.

Dr Aida Hajro nominated to the editorial review board of The Academy of Management Review

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Dr Aida Hajro, Senior Lecturer in International Business at BBS, has been nominated to serve on the editorial review board (ERB) of The Academy of Management Review (AMR). AMR is among the highest cited (impact factor of 7.82) and ranked (#1 among business journals and #1 among management journals) of all management journals, and is distributed quarterly to 16,073 subscribers. Being nominated to the ERB is an acknowledgement of Aida’s accomplishments as a researcher and further proof of the great work done by BBS scholars.