Another successful PhD conference for Brunel Business School

BrunelBBS PhD Symposium Group photo BBS (2) 20 per centBusiness School held its annual PhD conference on the 4th and 5th May with over 20 of its PhD students presenting papers to an audience of peers and experienced researchers.

The annual conference invites Business School doctoral students, at any stage in their programme, to put forward a paper for the conference and to present it over the two-day event.

62 doctoral student papers were received for assessment by the conference panel and 10 top paper accolades were awarded at the event.

The annual doctoral conference was created by the Business School to allow PhD students to get valuable engagement with the research community as well as to hear from experienced researchers. Key note speakers for the event were Professor Bradley Barnes from Sheffield Hallam University, and Professor Jǒskos Brakus from Leeds University Business School

Head of School, Professor Christos Pitelis opened the event and Professor Bill Leahy, Deputy Vice Chancellor for academic affairs and civic engagement presented awards to the 10 PhD students whose papers received the highest scores from reviewers.

Look before you leap to the cloud, councils warned

Featured

cloud-2104829-1280Local authorities and public sector organisations should do their homework before switching to the cloud.

That’s the lesson from a new study that tracked what happens when local councils transferred services to cloud computing.

Local authorities across Europe are urged to move in-house IT services – such as servers, email and telephones – to internet-based providers amid pressure to cut costs. Warwickshire County Council and the London Borough of Hillingdon were among the UK’s first to announce plans to switch around 2012.

A study of three local councils found the cloud brought several pluses, but authorities tend to make the shift too hastily, with one council instantly hit by hackers.

“These findings have messages for both local government and central government,” said Dr Uthayasankar Sivarajah at Brunel University London, part of the research team.

“One of the authorities faced an immediate security breach that caused chaos,” said the lecturer in operations and information systems management. “Data was accessed illegally by an unauthorised third party and the private sector cloud provider blamed human error.”

Government strategists predicted in 2011 that switching to the G-Cloud or Government cloud could save £3.2bn because as a shared service, costs are spread among organisations. But despite cost-cutting pressure, many public sector managers see the cloud as more a liability than labour saver, with data security and downtime the biggest fears.

Making it easier to work from home and better information management are key advantages to councils switching to cloud-based technologies, the team found. Major cons meanwhile are a lack of data ownership and loss of control and governance, because of a grey area around who has access to information.

The study also revealed a general feeling among workers that their authority’s move was a purely rushed attempt to meet the political agenda. “There are huge black holes between what the councils are trying to do and what they are achieving,” said Dr Sivarajah. The biggest lesson to councils, he underlined, is that “the right person needs to drive and lead the implementation and sell it to the workers.

“At operational level they could all see real benefits in cost savings. But it is still early days and we don’t know what the long-term impact will be. That may take 10 years to find out. It might reduce the headcount in IT departments, but I can’t see it cutting out the need for them altogether.”

Find out more about Brunel Business School

This story by Hayley Javis, Media Relations, first appeared on the Brunel University London website on 24th April 2017 and also features in the following trade publications: Computer Weekly,  Government Technology, Public Sector Executive, LocalGov, PublicFinance, Digital By Default News , Cloudpro and Diginomica.

Dr Aida Hajro nominated to the editorial review board of The Academy of Management Review

Aida Hajro_opt v2

Dr Aida Hajro, Senior Lecturer in International Business at BBS, has been nominated to serve on the editorial review board (ERB) of The Academy of Management Review (AMR). AMR is among the highest cited (impact factor of 7.82) and ranked (#1 among business journals and #1 among management journals) of all management journals, and is distributed quarterly to 16,073 subscribers. Being nominated to the ERB is an acknowledgement of Aida’s accomplishments as a researcher and further proof of the great work done by BBS scholars.

Research by Dr Amama Shaukat Published by the Business, Energy and Industrial Strategy (BEIS) Select Committee of the Parliament

conference-857926_1920_optFindings of research studies by Dr Amama Shaukat on corporate governance regulation in the UK underpin two written submissions to the recent Corporate Governance inquiry by the Business, Energy and Industrial Strategy (BEIS) Select Committee of the Parliament.

In one of these studies Dr Shaukat provides research evidence that throws into question the UK corporate governance code (the Code) recommendations that discourage the presence of non-independent directors on corporate boards. While the Code considers past employees to be non-independent (and hence undesirable on boards), Dr Shaukat finds that the presence of such directors on boards has a positive association with firm value. Full story

Brunel in MoU with the UK Intellectual Property Office

IntellectualProp smallerBrunel University London signed a Memorandum of Understanding with the Economic Research and Evidence (ERE) team at UK Intellectual Property Office in November 2015.

The agreed MoU is for development and analysis of data which will improve the government’s knowledge and understanding of the role that intellectual property plays in boosting innovation and growth in the UK economy.

Over the next two years, Professor Suma Athreye from Brunel Business School, will advise and develop the UK’s evidence base so that it is capable of shedding light on the role that intellectual property (patents, copyrights, trademarks and trade secrets) actually plays in nurturing innovation in UK firms.

As the Hargreaves Review noted in 2011, there is currently a large gap in the evidence base for policy towards intellectual property.

Professor Athreye will also work with the ERE team to disseminate the findings from this new evidence base more widely to policy colleagues at the parent organisation in the Department of Business Industry and Skills, but also to quasi-governmental bodies such as NESTA and Innovate UK.

The MoU formalises a long period of engagement between Professor Athreye and the UK IPO which started in 2010 and has encompassed some path-breaking work linking patent use and innovation in the UK economy. Some of this work is now being replicated at patent offices in other countries.

Rising Corporate Brand Management Scholar, Dr Khanyapuss Punjaisri, Joins Brunel Business School’s Marketing Faculty

punjaisri-pashThe Centre for Research in Marketing welcomes Dr Punjaisri who joins us from the University of Hull. Originally from The Kingdom of Thailand, Dr Punjaisri took her PhD at Strathclyde University and is developing an international research profile for her work in corporate brand/brand management. Professor Balmer (Director of the Centre) commented:

“I join my marketing colleagues in warmly welcoming Dr Punjaisri. Her research and scholarship in the corporate branding/branding field will burnish our group’s international renown in the corporate branding/corporate marketing and general marketing fields.”

Corporate Brands: Twenty Years on (1995-2015) Reflections by Professor John MT Balmer

As we approach the 20th Anniversary of what is arguably the first academic article featured with corporate brands as its theme, the Journal of Brand Management (JBM) is featuring two topical articles on corporate brands: corporate brand Management and corporate brand orientation by the Business School’s Professor of Corporate Marketing, John Balmer. (John Balmer was the author of the 1995 Journal of General Management article “Corporate Branding and Connoisseurship” and held the first chair in corporate brand management.)

Journal of Brand Management COVER

In the first JBM article, published in 2010, entitled “Explicating corporate brands and their management: Reflections and Directions from 1995”, Professor Balmer provides an overview of the insights contained in his seminal article on corporate brands and corporate brand management (published in the Journal of General Management) and notes the influence of the legendary brand practitioner, Stephen King, to the area, and makes reference to literature on how corporate brands differ from product brands and why the CEO is, de facto, an organisation’s corporate brand manager.

The second JBM article is topical, since 2014 marks the anniversary of Dr Mats Urde’s brand orientation concept (Mats Urde is a member of the JBM editorial board). In the article John Balmer formally introduces the corporate brand orientation and also pays tribute to the work of Urde and other scholars working in the brand orientation field.

Linking the brand orientation notion to the corporate brand domain is, Professor Balmer argues, a logical dénouement of the brand orientation notion. Linking the brand orientation notion with corporate brands is timely as we celebrate the 20th anniversaries of the foundational articles of both domains. Making these commentaries freely available to a wide public is a fitting way to mark this most significant anniversary.

Full text of Corporate Brands and their Management from the JBM

Full text of Corporate Brand Orientation from the JBM

Brunel Business School offers an MSc in Applied Corporate Brand Management with Optional Professional Practice