PhD Student Workshop for Marketing and Corporate Brand Research Group Students

The Marketing and Corporate Brand Research Group hosted a workshop for the doctoral students linked to the group, on November 15th 2017.

 

Seven doctoral students at various stages of their studies attended the morning PhD workshop which focussed on two themes:

  1. Preparing for the Viva Voce Examination
  2. Developing a Publications Portfolio

 

Speaking to the first theme, Dr Geraldine Cohen drew on her many years’ experience as an external PhD examiner and PhD examination board chair to explain the importance, nature, and problems/opportunites vis-a-vis the PhD viva and advised on how to prepare for the examination.

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The second presentation was delivered by Dr Christina Ferreira, who reflected on her recent experience as a young academic apropos the importance of developing a publications portfolio in terms of first academic appointments and scholarly development.

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Dr Ana Canhoto, Dr Weifeng Chen and Professor John MT Balmer also made contributions to the above themes.

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As part of the workshop, final-year PhD student, Natthida Jareankieatbovor gave a presentation of her research findings, and these were commented upon by marketing faculty.

 

The PhD workshop was organised by Professor John MT Balmer (Director of the Marketing and Corporate Brand Research Group), and was part of a programme of activities to support the research culture in the group and to support the development of its doctoral students and early career researchers.

Another successful PhD conference for Brunel Business School

BrunelBBS PhD Symposium Group photo BBS (2) 20 per centBusiness School held its annual PhD conference on the 4th and 5th May with over 20 of its PhD students presenting papers to an audience of peers and experienced researchers.

The annual conference invites Business School doctoral students, at any stage in their programme, to put forward a paper for the conference and to present it over the two-day event.

62 doctoral student papers were received for assessment by the conference panel and 10 top paper accolades were awarded at the event.

The annual doctoral conference was created by the Business School to allow PhD students to get valuable engagement with the research community as well as to hear from experienced researchers. Key note speakers for the event were Professor Bradley Barnes from Sheffield Hallam University, and Professor Jǒskos Brakus from Leeds University Business School

Head of School, Professor Christos Pitelis opened the event and Professor Bill Leahy, Deputy Vice Chancellor for academic affairs and civic engagement presented awards to the 10 PhD students whose papers received the highest scores from reviewers.