“I’m keen to know more and more…” exclaimed one of the participants in the CIM workshop ‘Customer Experience’ which is a required module for the CIM Certificate in Professional Marketing for the Business School postgraduate students on the Marketing pathway and the Applied Corporate Branding Management pathway.
Brunel Business School (BBS) has joined forces with the Chartered Institute of Marketing (CIM) in offering Marketing students the opportunity of doing the CIM Certificate in Professional Marketing alongside their degree as well as to Marketing Alumni within three years of graduation.
The Chartered Institute of Marketing (CIM) is the leading international professional marketing body, with 35,000 members across 90 countries. Their aim is to develop the marketing profession, maintain professional standards and to improve the skills of marketing practitioners world-wide, enabling them to deliver exceptional results for their organisations.
“As a student on a CIM Gateway Programme, you have a unique opportunity to stand out from other marketing graduates by achieving CIM’s professional marketing qualifications and awards alongside your academic degree”, says Sarah Moriarty, CIM Network Manager.
The postgraduate students who participated at the workshop in November 2017 were Yi Zhang, Li-Jen Wu, Nichary Pongsomboon, Noopur Shah and Noopur Shah. The workshop has been a great success as seen from the feedback score of 9.5 out of 10 and enthusiastic feedback given to Jon Twomey of Student Support Group (SSG) who delivered the workshop. “It was just an amazing experience. We got a chance to do a lot of hands-on stuff, look at what is going around in the market and how we can put all theories to practice. It was great to know how we can prioritise our skills and put them to practice” said another participant. Caroline Twomey of SSG said, “What a lovely group of students. They clearly loved the CIM sessions with Jon this week. We look forward to supporting them all through to the CIM’s April 2018 submission of Customer Experience assignment”.
The next workshop on ‘Digital Marketing’ which will take place 22nd – 25th January 2018 is aimed at the undergraduate Marketing students and the Graduate Alumni within three years of graduation.
For more information on CIM Gateway check the BBS website
or contact Dr Geraldine Cohen.