An expanded CIM Gateway Programme has an enthusiastic start in the new academic year 2017-18

I’m keen to know more and more…” exclaimed one of the participants in the CIM workshop ‘Customer Experience’ which is a required module for the CIM Certificate in Professional Marketing for the Business School postgraduate students on the Marketing pathway and the Applied Corporate Branding Management pathway.

Brunel Business School (BBS) has joined forces with the Chartered Institute of Marketing (CIM) in offering Marketing students the opportunity of doing the CIM Certificate in Professional Marketing alongside their degree as well as to Marketing Alumni within three years of graduation.

The Chartered Institute of Marketing (CIM) is the leading international professional marketing body, with 35,000 members across 90 countries. Their aim is to develop the marketing profession, maintain professional standards and to improve the skills of marketing practitioners world-wide, enabling them to deliver exceptional results for their organisations.

As a student on a CIM Gateway Programme, you have a unique opportunity to stand out from other marketing graduates by achieving CIM’s professional marketing qualifications and awards alongside your academic degree”, says Sarah Moriarty, CIM Network Manager.

The postgraduate students who participated at the workshop in November 2017 were Yi Zhang, Li-Jen Wu, Nichary Pongsomboon, Noopur Shah and Noopur Shah. The workshop has been a great success as seen from the feedback score of 9.5 out of 10 and enthusiastic feedback given to Jon Twomey of Student Support Group (SSG) who delivered the workshop. “It was just an amazing experience.  We got a chance to do a lot of hands-on stuff, look at what is going around in the market and how we can put all theories to practice.  It was great to know how we can prioritise our skills and put them to practice” said another participant. Caroline Twomey of SSG said, “What a lovely group of students. They clearly loved the CIM sessions with Jon this week.  We look forward to supporting them all through to the CIM’s April 2018 submission of Customer Experience assignment”.

The next workshop on ‘Digital Marketing’ which will take place 22nd – 25th January 2018 is aimed at the undergraduate Marketing students and the Graduate Alumni within three years of graduation.

For more information on CIM Gateway check the BBS website

or contact Dr Geraldine Cohen.

BBS Boot Camp Amazing, says Applicants

Brunel Business School held it’s sixth successful Boot Camp for university applicants, which took place from 17-19 February 2015.  A second Boot Camp for this year will be taking place by Brunel Business School in April 2015.

Bootcamp group 1

The Business Boot Camp  at Brunel Business School is an exclusive event for candidates holding an offer to pursue their Business Degree in Brunel University London. The Boot Camp is a residential event, allowing participants to truly experience being a student and living on campus.

This interactive event offers participants an opportunity to:

  • Engage within a stimulating learning environment
  • Be exposed to the latest business thinking
  • Develop aptitude and critical thinking skills
  • Be exposed to motivational speakers such as “Meet the Apprentice” Saira Khan, as seen on TV
  • Participate in business simulation games
  • Network with other high achieving applicants
  • Experience what it’s like being a University student before actually going to a University
  • Get a taste of Brunel Business Life Employability Programme

Bootcamp group 2

Here’s what some of the participants of the February ‘15 Boot Camp had to say about the event in the Boot Camp Facebook Group:

  • Grace Povey: Just firmed Brunel! Look forward to seeing some of you there x 🙂
  • Wosam Atrash: Great Uni, great teachers, great friends & one epic experience!
  • SJ Obadina: The bootcamp was an amazing experience.  I learnt so many new things and it was fun meeting new people.  Also, thank you to all the staff and student ambassadors.  You did a great job 🙂
  • Tj Higgs: Thanks guys for making the last three days so great, hopefully I will see some of you again soon and good luck for the future 🙂 Also, thanks to the group leaders for all your help! 🙂
  • Alex Downes: I’ve really enjoyed the past few days at Brunel, despite the early starts.  It has been great to meet you all, hopefully I’ll see some of you next year if not good luck in the future and whatever you decide to do.  Also a special thanks to the group leaders.
  • Smia Hussain: I loved the 2 and a half days at Brunel, they were amazing!  Definitely think my confidence has improved 🙂 Thank you to all the Business Ambassadors.  Good luck with whichever university you choose guys!
  • Jill Shah: Thanks guys! Really enjoyed it and thank you to all the Business Ambassadors! 🙂
  • Jack Irwin: Great three days guys! Well done to all the teams – and to the winners!
  • Michaela Williams: So much fun meeting you all and really enjoyed the opportunity to work alongside you all!  Thank you to the ambassadors and leaders!
  • Bizhan Neromand: It was a wonderful experience and an unforgettable boot camp! Best memories…Thanks everyone! 🙂

Bootcamp winning team


Bright Futures provided by the WestFocus group

IH logo

Attend our one day workshop to practise and develop enterprise skills

Bright Futures is a FREE one day enterprise skills workshop run by West Focus. It’s a great opportunity for ambitious students wanting to get ahead to develop skills like networking, communication, negotiation and pitching an idea.

Who is it for?

Bright Futures is FREE for students at these universities: Brunel, Kingston, Royal Holloway, Roehampton, Westminster and St Georges with a small charge for students from outside of these universities.

You will benefit from attending no matter what you study; you can be at any level and can be studying part or full time.

Why should I apply? Bright F

Attending Bright Futures will help you;

  • Develop yourself and enterprising spirit
  • Start communicating more effectively
  • Build your networking skills to help you find jobs and support for your ideas
  • Meet like-minded students and successful people

How do I apply?

Application is simple and FREE. You will need to register on Eventbrite

Brunel Business School Exchange Programme with Korean Aerospace University Continues to Soar

Brunel students at KAUFour undergraduate students from Brunel Business School – Cindy Tsui Sin Yi, Wing Sze Tai, Kizzy Ebanks and Omer Duman returned to the UK on the 27th July with glowing testimonies after winning a month long study exchange to the Korean Aerospace University (KAU) in South Korea.

The international student exchange between BBS and KAU was set up by Dr Wafi Al-Karaghouli, BBS Admissions Director, and Dr Habin Lee, BBS Reader, as the result of a visit to Brunel by the two KAU students and their tutor in 2010.

Now in its third successful year – the international exchange enables four second year BSc Business & Management students who have not secured a Work Placement to travel to KAU in July to study aviation and cultural modules as part of KAU’s summer exchange programme taught in English.

In return, two KAU undergraduate students spend an academic year at Brunel. This year it was the turn of HyeongJune Shim and Woojeong Le who joined BBS in September 2013 for two terms of study alongside BBS second year students whilst living on campus.

For BBS students the exchange to KAU was beneficial on many levels.

Surprisingly by spending so much time with Korean students I actually got into a much better routine for studying as their work ethic is so high, this was reflected in my grades and is something I will be continuing in my final year at Brunel.


Kizzy Eubanks


I undertook two modules: Korean Culture and Identity in the morning and Airport Service Management in the afternoon. Each lecture was three hours long with three break intervals depending on the lecturer you had. The format of the classes made it very easy to learn as you were consistently engaged and involved with the lesson.


Omer Duman


I’m so glad that I applied for the KAU exchange and was selected by the Business School. I learnt so much more during this programme, because I gained specialist knowledge about the aviation sector. I was worried in the beginning, but everyone there was great and this made the programme perfect.

Cindy Tsui Sin Yi


During the third week, KAU invited the former Incheon Airport Cooperation Vice President as a guest speaker. His speech inspired me very much: he not only talked about the history of Incheon Airport, but also give us a briefing on how they plan to develop the Airport in the future to sharpen its competitiveness.

Wing Sze Tai

For KAU student, HyeongJune Shim, it was the social activities at Brunel that enabled him to practice his photographic hobby in an unexpected way.

Hyeongjune Shim

As part of Brunel’s One World Week I was permitted to put together a photo exhibition on Korea unification. I wanted to show how Korea’s unification is needed for world peace. An exhibition on unification was only possible because I was in the UK and not Korea.

    HyeongJune Shim, KAU Student

I was worried that the Brunel curriculum would be very different to KAU, however, there was no need to be afraid. I met so many kind people during Orientation Week. The Brunel Orientation Programme is extremely well-organised – it covers tours of the campus and Central London as well as presentations on the academic system. It was a great way to acquire all-round knowledge of Brunel.

Woojeong Le, KAU Student (below)KAU student here in London






Dr Wafi Al-Karaghouli is delighted with the positive experiences enjoyed by students.

The exchange has been successful on a number of levels. Not only does it offer students the opportunity to acquire additional academic knowledge, it also provides them with significant personal development – it can be a stretch for students to adapt to the cultural and social differences inherent in international exchanges of this kind, but this helps students to adapt their approach to learning and teaching which ultimately helps them to be more confident individuals.

BBS is already looking to expand international opportunities for its BSc International Business students with a similar exchange programme planned with Ahlia University, Bahrain in 2015.

BBC2 documentary on British Airways follows Prof Balmer’s research in corporate heritage

air-84602_1280 (2)The recent and popular BBC 2 documentary series “British Airways: A Very British Airline” which looks behind the scenes of one of the UK’s most visible brands, has resulted in a renewed interest in this company.  Arguably, this increased interest in the corporate heritage of British Airways is partly owed to the research by our very own Professor John MT Balmer, a leading corporate heritage scholar and Director for the Centre for Research in Marketing (CREAM) in Brunel Business School.  Professor Balmer is known for his scholarship on the British Airways Corporate Brand, and his article in the California Management Review has emphasised the airline’s heritage.

Professor Balmer reflected,

My interest in British Airways dates back to the early 1990s.  I was most fortunate to get to know Lord King and Lord Marshall who, respectively, as President and CEO of BA turned around the state owned legacy carrier, which had the nickname B….y Awful, to a profitable and customer-focused British brand. Lord Marshall was a key note speaker when I brought the international corporate identity group symposium to Brunel University in the late 1990s.  It was striking how British Airways began to celebrate its heritage in its corporate positioning and corporate communications after the publication of the lead California Management Review article. To me, the link and the impact of our research are clear.

Professor Balmer’s article “Aligning identity and strategy: Corporate branding at British Airways in the late 20th century” (California Management Review, 51(3), 6 – 23, 2009) explains the utility of adopting an identity-based view of the corporation, which underpins a diagnostic tool of identity management outlined in this article. Using British Airways as an extensive case history, it examines and analyses how British Airways’ senior executives have intuitively adopted an identity-based perspective as part of the strategic management of the carrier. The analysis is corroborated by insights from the former CEO of British Airways, Lord Marshall, as well as his predecessor, Lord King. The overriding message is that calibrating the multiple identities of the corporation is a critical dimension of strategic management.

Students learn business where East meets West

A week-long study tour to Istanbul, Turkey was carried out recently for the third year running, led by MSc Management course leader Dr Grahame Fallon for Brunel Business School under the umbrella of Business Life – our unique employability programme.  Seven MSc Management students were sponsored by the School to take part in this all expenses paid business trip to Turkey,  following a strict selection process by means of psychometric testing and scrutiny of their submitted CVs.


The tour began with a celebratory dinner at a seaside restaurant in Istanbul, hosted by Professor Sibel  Yamak of Galatasary University. The following day saw visits to a large factory ran by a washing machine company called Arcelik, producing Beko appliances for the international market, where students had a chance to network and learn about conducting international business in Turkey from the owners and managers of a cluster of small businesses called EkinKimya.

factory visit  in Turkey

The next day was spent at Galatasaray University, with a morning business presentation from  the senior management of Dekon Congress and Tourism Company, followed by an afternoon lecture by Ali Agaoglu, a leading Turkish economist and Editor of Fortune Magazine.

The day after that centred on a visit to a textile company – Kardem, where students learned business operations from its senior managers, followed by a farewell dinner with the Galatasaray faculty at a beautiful restaurant beside the Bosporus. The final morning was spent on a sightseeing visit to the historic centre of Istanbul, where students had a chance to learn more about the fascinating culture and history of Turkey.

Dr Grahame Fallon, Brunel MSc Management Course Director, commented:

“As in the past, the tour provided considerable added value for the student participants, who learnt much from this extensive programme of factory visits and expert talks and presentations. These activities, with the accompanying social programme, enabled students to contextualise their classroom based work clearly within a global city and emerging market environment, with considerable resultant advantages from their employability and career development perspectives. “

Prof Fallon with Student on factory visit

One student has since reported back on his experiences as a tour member, stating that;

“The 5 days spent in Istanbul provided us with practical business skills. From my point of view, it was a really good way to improve our business knowledge, because as students we need practical lessons as well as theoretical ones. The factory visits and talks gave me exactly what I needed for my future business projects and career.”


Brunel MBA student receives certificate from Boris Johnson, Mayor of London

Brunel MBA student, Rajan Dua, has received a certificate in recognition of his work done as Low Carbon Entrepreneur Ambassador by the Mayor of London, Boris Johnson.

BBS Student Profiles 5A

The Mayor’s Low Carbon Entrepreneur 2014 competition was open to London’s further and higher education students and recent graduates.  The 2014 Low Carbon Entrepreneur, in partnership with Siemens, were looking for innovative ideas to help us reduce London’s CO2 emissions by 60 per cent before 2025 with a 20K prize for the overall winner.

Rajan’s project – Green Wall Street, aims to educate new generations of citizens on current environmental and sustainability issues by running an awareness progress program in partnership with schools, colleges, universities, local councils and organisations.  The Green Wall Street project also aims to provide them with an innovative and technology driven platform that would further facilitate learning and encourage users to network with other people, undertake green projects and showcase their achievements to the rest of the world, thus building a strong foundation to combat global environmental problems.

Rajan commented, “Participating in Low Carbon Entrepreneur 2014 competition has been a wonderful, learning and rewarding experience. It has given us a great opportunity to showcase our ideas and contribute towards building green city of tomorrow. I also volunteered as Ambassador for Brunel University and had pleasure promoting the event within Brunel and happy that this time we have seen increased participation from Brunel. The possibilities at Low Carbon Entrepreneur competition are endless from getting funding to implement your bright idea to several rewards in form of internship opportunities at Siemens and City Hall. I look forward to further develop my idea and participate again in Low Carbon Entrepreneur 2015 competition.”

Rajan is currently enrolled on the Brunel MBA programme at Brunel Business School.  You can view his profile on LinkedIn for details of his professional career and education.

To find out more about the Brunel MBA please visit our website.