Vice-Chancellor’s prize for Doctoral Research Awarded to Marketing Student

Dr Ammar Sammour, a former PhD student from the Marketing and Corporate Brand Research Group, at Brunel BusinesSchool, Brunel University London, has been awarded the Vice-Chancellor’s Prize for Doctoral ResearchThe award was conferred by Professor Julia Buckingham CBE (Vice-Chancellor and President of Brunel University London) during the 2018 Summer Graduation Congregation held on campus.


Dr Sammour (left), pictured with his first supervisor, Dr. Chen (right)

Focussing on the John Lewis Partnership, Dr Sammour’s thesis examined corporate brand identity and its effect on corporate brand experience and consumer satisfaction. Dr.Sammour was supervised by Dr.Weifeng Chen  (first supervisor) and  Professor John M.T. Balmer (second supervisor).  Dr. Sammour is pursuing an academic career and has recently taken up the position of Assistant Professor of Marketing at Coventry Business School.

Deepak Tailor Survives Dragons’ Den with a £50,000 Investment

Deepak Tailor in the Dragons Den

Brunel Business School alumnus, Deepak Tailor, continued his commercial run of success in by securing £50,000 from Deborah Meaden on BBC Two’s Dragons’ Den towards his online business, LatestFreeStuff.

This is the first time a Brunel Business School graduate has appeared on the show which aired on the 3rd January 2016, but it’s not the only association BBS has with entrepreneurial TV. Sara Khan, runner up in the first series of BBC One’s The Apprentice, regularly speaks at Business Life events, inspiring undergraduates with her top tips for success.

Deepak, who graduated with in 2010 with a BSc in Business and management (Marketing) and founded in 2012, also won the prestigious Entrepreneurial Spark prize in 2015.


MBA student Nityanand Channur secures prominent position within Alsalam Holding Company

Back in May we were pleased to be able to offer graduates the opportunity to apply for a position within Alsalam Holding. Al-Salam is a fast growing investment house with a market cap of approximately £40m that operates within the Diversified Financials sector focusing on Asset Management and Custody Banks.alsalam logo

We are delighted to announce that following a rigorous interview processes MBA student Nityanand Channur (photographed below) has been successful and will shortly be joining Al-Salam Holding Company as an Analyst within the Finance and Asset Management sector. He will be based in Kuwait from early October.

Currently on his Freelance Marketing contract with an establishing fashion brand J Jones London Ltd., Nityanand said “My MBA at Brunel has enabled me to take up nityanad 2assessments in diverse sectors and I am keen to put into practice what I have learnt over the past year. I am looking forward to the challenges that my new position within Al-Salam will offer me. I would like to thank both Brunel MBA and Al-Salam for providing this great opportunity.”

Our congratulations go to Nityanand, we wish him every success and look forward to following his progress.


My post-graduation story by MBA Alumnus Sam Adodra

My Post Graduation Story

“I joined the Brunel MBA in 2003 and specialised in entrepreneurship and international marketing. After graduating in the summer of 2005, I found work as a business consultant.

SamAdodra. 1pgFamily commitments meant that my salary was crucial and as the recession began to bite in 2008 my working days were becoming longer as I had to travel further to work. My family life began to suffer and around this time I decided that a good work/life balance was crucial to my well-being.

Opportunity Knocks

In both 2008 and 2009 I was headhunted as an MBA graduate and offered a golden chance to move abroad and work in Singapore for an investment bank.

Although the western world was in recession, the economy in much of Asia was booming. I would probably have taken the opportunity but I knew from friends that work in the City how long the hours can be in finance, working for the investment banks.

More importantly, finance wasn’t the path that I wanted to go down in my career. I’d been harbouring ambitions to set up my own business since finishing the MBA.

Breaking Free

In 2010, I finally took the plunge and left my full time job to start up a Digital Marketing agency, which is now called Imageshield. The first year was very tough. I was an unknown in my space and although I had confidence from the MBA, I had no one to guide me.

I took on freelance consulting projects to supplement my income because I was making very little from my business. I was determined to make it though and in 2011 I made a small breakthrough. After attending dozens of networking events and courting local businesses, I turned things around and began to make a profit.

Becoming An Author

In 2014, I finally realised an ambition of mine, which was to write and publish a book. My book has gone on to become an Amazon best seller since the launch in October 2014 and I’m very proud of this.SEO Expert Strategies

My online profile has significantly grown and by positioning myself as an expert, I have more business opportunities available and doors opening. Clients now approach me for business and as a result I am able to command higher fees.


I have also been recently invited to create a presentation, centred on the content in my book, to an online marketing firm that has an email database of over 60,000 corporate professionals on their books. That presentation is now live on the Internet.

Be Your Own Boss

The upsides of being your own boss are massive. It means that I’m in control of my own destiny. I get to work on my own terms, not someone else’s, and if I fail, I only have myself to hold blame.

If you are thinking of starting your own business then I’d highly encourage you to look for a mentor. Don’t make the mistake of thinking that you can do it all on your own. That just leads down the road to failure. Invest in yourself because your knowledge is your strongest asset.

Once you acquire a skill, it’s yours forever. People can strip you of your belongings but no one can take away what you’ve learned because it stays in your head.

Although many business skills are generic, every industry has its own nuances. It’s only when you master these that you’ll start to enjoy success. If you’re thinking of starting your own business and you get an opportunity to learn from someone else’s mistakes then grab it with both hands.

Key Learning Points

One very important lesson that I’ve learned in my entrepreneurial journey is the need to do something that you enjoy. If you don’t have a passion for the business that you’re setting up, why are you in it?

If you really enjoy the business that you’re in, then you’ll stand a better chance of success because it won’t feel like work. You will have a lot of struggles in the beginning but if you’re enjoy what you’re building then you’re much more likely to succeed.

I want to leave you with a few key takeaways:

  • Enjoy the journey. Find something you’re passionate about so that it sustains you when times are difficult.
  • Keep on top of your cash flow – sounds obvious but most new businesses fail within 5 years because they don’t look after their cash flow.
  • Build a system where you can delegate. If everything in your business only revolves around you, you’ll eventually burn out. If you build a system from the beginning then you’ll easily be able to grow.

The objective of any business owner should be to work ON their business, figuring out ways to make it grow, rather than IN the business – where you fulfil and then have no time left to generate new business.”

If you’d like to connect with me, you can do so below:

Excellent results for the Brunel MBA in CEO Magazine’s Rankings 2015

In results recently released by CEO Magazine’s new annual MBA rankings, Brunel Business Schools Masters of Business Administration has maintained its Tier One position in the European Rankings for 2015. In addition we have continued to rise up through the ranks and are now placed at 18th position in the Global Top MBA Rankings.

This is great news for the Brunel MBA programme, its students and Alumni. Congratulations to all.


The CEO Magazine states:

CEO Magazine’s new annual MBA rankings have been compiled based upon key performance indicators considered to be of interest and value to potential students. Thus, international diversity, class sizes, student work experience, faculty-to-student ratios, and faculty qualifications – both academic and professional – have been given considerable weight. With competition between business schools continuing to increase, it is important for schools to understand what students really want. Schools ranked highly by CEO Magazine have been successful in this goal.

Prof Amir Sharif, Acting Head of Business School remarked on the success saying:

“I am delighted to see our flagship Brunel MBA programme continue to be prominent in the CEO Magazine Global MBA rankings. As an award-winning and progressive UK business school, I believe our MBA programme provides a compelling mix of research-based knowledge as well as practitioner and self development insight in order to support the development of the next generation of business leaders, innovators and entrepreneurs.”

To view the magazine in full please visit the CEO Magazine website or click rankings


BBS ranks in QS Business School Report 2014/15

We are delighted to announce The Brunel MBA programme is ranked for the first time in The QS Global 200 Business School Report for 2014/15 positioning 61st in Europe and 23rd in the UK.

qs 1The QS Global 200 Business Schools Report 2014/5 focuses on what matters most to MBA applicants – getting a post-MBA job.  It originated in the early 1990s as an alternative to business school rankings and at the heart of report was a definitive list of 200 business schools from which employers prefer to recruit MBAs.  This year QS have introduced a number of changes to the report and therefore the rankings are based on two factors. Firstly, a global survey of MBA employers with data taken from actively hiring international MBA recruiters and secondly, academic reputation, based on a global faculty survey of leading academics in the field of Business and Management.

With employability being a key factor for our MBA’s we are delighted to feature in the QS report that focuses primarily on the subject of getting a job post-MBA.

Professor Francesco Moscone, MBA Director and Dr Christina Scandelius, Deputy Director commented on the inclusion in the rankings, “This achievement is in recognition of a recent and continuous enhancement of the MBA programme design, with a specific focus on career development and high quality teaching and learning environment.”



BBS Alumnus Hongyan (Annabella) Zhao shares her MBA story

In 2011, I decided to join the Brunel MBA full-time course. I joined the programme having already achieved my Master’s degree in textile material in China and having more than 9 years’ work experience.Annabella

The decision to embark upon a one year programme overseas was a difficult one. Although it was always my dream to study abroad and to learn Management theories to improve myself I was fully aware of the negative effect it would have on the company I was working for. As the Vice General Manager I knew that my leaving would not only affect the business but also have a financial impact on me. However, I followed my heart and decided to leave to head to London to join the Brunel MBA.

The one-year experience was fantastic for me. It was so enjoyable and made me very happy. Classmates came from everywhere in the world which added to the experience. The Brunel MBA modules were very intensive with many management related theories being taught. The classes were challenging with the different management experience some of my classmates had making the learning process demanding but rewarding.

Late 2012, I came back to China. My original company had kept my position open and invited me to go back. However I found the company was not the same, particularly as the owner had moved onto another business. I decided it wasn’t for me anymore.

So since July of 2013, I started my own company – AZ International (shanghai) Co., Ltd. The company is established to do some international business. My main business is to work as an agent for Italian textile finishing machinery suppliers, do sales and after-sales for them in China market. This is mainly because with my past working experiences, I have quite a network in the Italian textile field and the Chinese factories buyers. I selected 2 main suppliers and worked together with them.

To be an entrepreneur is very exciting but tough. Machinery business is difficult as the decisions from clients always take a very long time and the service requests are demanding. The business needs lots of care and it’s difficult to have repetitive orders from one single client. I started to build up my own small team and did many things on my own. Luckily with my past working experience alongside my MBA studies, it was not too difficult for me. However, systems needed to put in place and executed. There were times when it all felt a little too much but now after one year we have a very good small team. And thanks to all my team members and our hard work, it’s all paid off. We have generated over 1 million Euro sales for the first 12 months. We are still a very small company and there are many things to be built up but the future is looking good.

Meanwhile, I am also looking for one more good business opportunity to expand a different business line. Who knows if without my MBA I would have embarked on such a journey!