Yousra Asaad and Pavel Laczko deliver inaugural presentations to the Marketing and Corporate Brand research group

A well-established tradition of the Marketing and Corporate Brand Research Group is for new faculty to deliver research presentations to their faculty colleagues on their research interests. Continuing this tradition, Dr. Yousra Asaad and Dr. Pavel Laczko made their presentations to the Marketing and Corporate Research Group, on Wednesday 20th November in Board Room 1 at the Lancaster Hotel.

 

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Dr Yousra Asaad presenting her published paper

 

In her presentation, Dr. Asaad focussed on her recently published article in the 4* journal “Journal of Travel Research” which focussed on the antecedents of Hosts’ Trust toward Airbnb and Its Impact on Continuance Intention.  Dr. Pavel Laczko, for his part, gave an overview of his various research interests which included design and optimisation of multisided platforms, circular economy and critical realist methodologies.

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Dr Pavel Laczko presenting his research interests

 

Both presentations were very well received by marketing faculty, and generated a good deal of lively and enthusiastic comment. On behalf of the entire research group, Professor John MT Balmer thanked them for their splendid presentations and remarked how these presentations were a wonderful way of celebrating their membership of the group.

 

These presentations were one  of two research events organised by the Marketing and Corporate Brand Research Group for the first term: the other event being a workshop on the Philosophy of Science for marketing faculty and PhD students given by Dr Thomas Robinson of Cass Business School, London University, on 26th November.

 

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