Professor Balmer co-organises a major corporate brand identity symposium at the University of Durham Business School

Brunel Business School’s Professor of Corporate Marketing, Professor John M.T. Balmer, was the co-organiser of the 21st International Corporate Identity Group (ICIG) Symposium, held at Durham University Business School, from 4-6 June, 2019. Professor Balmer established the symposium in 1994 and is the Chairman as well as founder of the ICIG. The symposium was hosted by Professor Xinming He (Professor of Marketing) of Durham University.


The symposium attracted leading coporate branding/identity scholars from the US, Continental Europe and from the UK. Professor Balmer remarked:

Holding this year’s symposium at Durham Business School was propitious since it was just over 30 years ago that I was reading for an MBA at Durham and it was during my time there that my interest in corporate identity was nurtured. The rest is history! The symposium always attracts leading scholars from around the world and this year was no exception”


Subsequently, Professor Balmer took his PhD from Strathclyde University and went on to hold personal chairs in corporate identity (Bradford School of Management) and then corporate brand/identity management (Bradford School of Management) followed by a chair in corporate marketing (Brunel University London). All three personal chairs are the first of their kind globally.


Among leading scholars attending the event included Professor Stephen A. Greyser (Harvard Business School); Professor Tim Brexendorf (WHU – Otto Beisheim School of Management); Professor Alan Wilson (University of Strathclyde); Professor Angela Bargenda (ESCE Paris);  Professor TC Melewar (Middlesex); Professor Joachim Kernstock (St Gallen, Switzerland) and our own Dr Sharifah Alwi and Dr Weifeng Chen.


Three Brunel PhD alumnus also attended: Dr Mario Burghausen (University of Essex); Dr Pantea Foroudi (Middlesex) and Dr Ammar Sammour (Coventry University).


The conference dinner was held in the Senate Suite, University College where Professor Balmer was a student.

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1 thought on “Professor Balmer co-organises a major corporate brand identity symposium at the University of Durham Business School

  1. Pingback: Professor John Balmer to co-organise the 22nd ICIG (International Corporate Identity Group) Symposium in association with the University of Rome in June 2020 | Brunel Business School Blog

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