Meet our new colleagues: Dr. Liyuan Wei

Dr. Liyuan Wei joined us as a Senior Lecturer in Marketing.

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Dr. Wei holds a Ph.D. from in Marketing from the University of Toronto, Canada. She received her Master of Arts and Bachelor of Arts from Renmin University of China in Beijing.


Prior to joining Brunel Business School, she was an Assistant Professor of Marketing at the City University of Hong Kong. Her research has been published in Information Systems Research, Psychological Science, Marketing Letters, Journal of Business Ethics and Applied Economics. She has a broad range of research interests but mainly focuses on (1) marketing strategies based on consumer psychology and sociology, and (2) individual and societal well-being. Liyuan has been an editorial board member of the Journal of Marketing Science in China and has served as ad hoc reviewers for many journals.


She enjoys traveling, world foods and drinks, mellow jazzy music and a good whodunit.



Book your place on CIM Diploma – Level 6 at Brunel Business School – Starting 11 Feb

We are now offering our students the opportunity to complete their Level 6 training for the CIM diploma in Professional Marketing, alongside their studies at Brunel Business School.


Given that Brunel Business School has designed the Marketing degree courses in line with CIM requirements, our students only to pass two modules, in order to complete this stage. The modules are:

  • Digital strategy, which runs between February 11thand 14th(i.e., during effective learning week);
  • Mastering metrics, which will run in June (dates to be announced soon on the CIM Gateway website)


The fees are £900 module. However, the Head of School, Professor Jane Hendy, is sponsoring undergraduate students to the amount of £300 per student, meaning that they only need to pay 2/3 of the fee.


These are some of the comments from students that participated in our latest CIM training workshop (Level 4):

“An enriching experience bridges the gap between academic and practical application. In depth, theory and models taught, as well as how to apply and critically evaluate. Very useful for my degree” said one student on BSc Business and Management (Marketing).

“USEFULNESS: Overall a very good workshop, learnt a lot of new information”

“It is a brilliant opportunity; the skills I have learnt are invaluable in terms of CIM and my university degree” said another student on the same programme.

“The best preparation for your future is to start from today and this is a great opportunity to build your future” – this came from a student on the MSc Marketing.

“RECOMMENDATION: Exceeded expectations extremely useful and engaging course would definite recommend it to anyone pursuing a career in Marketing”

“TUTOR: 10/10 Jon went beyond, one of the best instructors!”


CIM certificate

There will be an information session on January 23rd, 1-2 pm. Pizza provided.


For further information and to book your place, visit the Brunel Business School CIM diploma page:


You can also ask any questions, or share your experience, on the following social media pages:

Twitter: @BrunelCim

Follow us on LinkedIn: Brunel CIM Graduate Gateway


Dr Sharifah Alwi delivers guest lectures at Università Cattolica del Sacro Cuore, in Milan, Italy

Dr Sharifah Alwi has been invited to deliver guest lectures at Università Cattolica del Sacro Cuore, in Milan, Italy, on Corporate Brands Societal Engagement, as well as on Luxury Brand Management.

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Dr Alwi has been a Visiting Scholar at the Italian institution, for the last four years where, in addition to delivering talks in her areas of expertise, she has  worked with Professor Rosella Gambetti, the Executive Director Program for Brand Management. Dr Alwi and Professor Gambetti have co-authored a journal article on the importance of ethics in branding. Dr Alwi and Professor Gambetti are now working on new projects related to corporate branding.

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From left to right: Dr. Silvia Biraghi, Lecturer in Marketing; Professor Renato Ficca, Director, Centre for Marketing Research; Professor Rossella Chiara Gambetti, Program Director (from Economics and Business Management, Università Cattolica del Sacro Cuore of Milan, Italy) and Dr Sharifah Alwi

During her stay in Milan, Dr Alwi also met the Director of Centre for Marketing Research in the Faculty, Professor Renato Ficca (picture above) and Corporate Communications Professor, Edoardo T. Brioschi.


Dr Alwi is a Senior Lecturer in Marketing at Brunel Business School, where she also leads the MSc in Corporate Brand Management. Her research interests are ethical branding and corporate reputation.