MSc Marketing student, Kariem Ali, presents findings from his research at Future of Electric & Hybrid Vehicles conference

Kariem Ali, an MSc Marketing student at Brunel Business School, participated in the Future of Electric & Hybrid Vehicles conference, which took place at ExCel London, as part of the Battery Technology Show.

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Alongside two other experts, Kariem discussed the topic of ‘Driving Sustainability and Efficiency in the next generation electric vehicles’. Kariem’s talk derived from his MSc dissertation, which investigated consumer purchase intentions towards electric vehicles in the UK. Kariem shared some of the results from the survey that he developed for his dissertation, and which looked at consumers’ environmental concerns, their attitudes, the role of social influence and moral obligation, and the perceived benefits and barriers towards purchasing electric vehicles.

Brunel Business School’s MSc Marketing programme is designed for anyone wishing to become a marketing professional or planning to undertake marketing research in an academic or commercial setting. Those with little or no marketing experience will appreciate the breadth of management subjects covered in the degree, specifically how marketing fits within the overall organisation practice. The programme is accredited by the Chartered Institute of Marketing, and also offers the option of a placement. Find out more about this programme here.

Meet our new colleagues: Dr. Ainurul Rosli

Dr. Ainurul Rosli joined us as a Reader in Enterprise and Entrepreneurship.

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Dr. Rosli is a team coach and an Entrepreneurial Mindset Practitioner (EMP). Her area of work focuses on university-industry collaboration, entrepreneurship, social impact, innovation strategy and knowledge exchange. This enables her to be part of fantastic organisations (e.g. Big Innovation Centre) and projects (e.g., #SITEL) that embrace collaboration and co-creation to support their innovative community engagement initiatives.


Prior to joining Brunel, Dr Rosli was a co-Director for MSc Entrepreneurship, Innovation and Enterprise Development at the University of Westminster. Her previous professional experience includes various entrepreneurship, strategy and innovation consulting work in London and abroad. She has also worked for several years with the R&D arm of a telecommunication company in Malaysia.


Dr Rosli produced a ten series podcast on Professionalising Entrepreneurship in collaboration with and Global Entrepreneurship Movement Association (GEMA), launched in October 2018.

Meet our new colleagues: Dr. Ozlem Bak

Dr. Ozlem Bak joined us as a Senior Lecturer in Operations Management. Previously, she worked at University of Huddersfield and University of Brighton Business School.

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Prior to joining academia, Dr Bak worked in a variety of roles in consultancy, marketing and supply chain in Germany, in the UK and in Turkey. Being a multilingual, she has an in-depth knowledge of change management, e-business enabled transformation, purchasing process re-engineering and strategic sourcing across multinational automotive corporations such as Daimler Chrysler and Hyundai.


Dr. Bak is the editor of two books on ebusiness impact on supply chains, alongside the author of several research papers focused on supply chain transformation, supply chain skills and supply chain risk.

Student experience initiatives

Brunel Business School is pioneering a new personal tutoring service to improve student experience. The new Directorate of Student Experience will be:

  • Supporting BBS staff members in promoting student engagement activities and well-being initiatives.
  • Collaborating with the Director Teaching and Learning and the Director of Undergraduate Studies to support the NSS.
  • Establishing and maintaining an effective partnership with students across different BBS channels (e.g. through Student-Staff Liaison Committees).
  • Overseeing tutoring@brunel and collaborating with the Senior Tutors.
  • Supporting the implementation of the University’s Student Partnership Strategy with the support of the Seniors Tutors, the Director of Work Placement, the Director of Business Life, and the Pathways Leads.
  • Liaising with CBASS College to establish priorities and implement student experience activities.
  • Liaising with BEEC to co-ordinate student engagement/learning activities with the Senior Tutors, Director of work placement aiming to support the TEF.


The team is led by Dr. Raffaella Valsecchi, the new Director of Student Experience, who explains her new role:

“The Director of Student Experience is an operational and strategic leadership role which aims to support BBS student experience and well-being. This role follows the University and the College’s priorities: ensuring an effective implementation of student experience/well-being, pastoral care and academic experience through a clear leadership and co-ordination of the Personal Tutors; the Pathway Leads, the Director of Work Placement and the Director of Business Life.”


Morwenna Carr and Jasmine Cooper will be in charge of pastoral care of our student community, as well as pointing them in the direction of the relevant support services available and running small workshops to promote student engagement.


In addition, Michelle Kavan will be covering all work placement duties, including visiting undergraduates in their place of work. At post-graduate level, Michelle will be in charge of employability support and engagement with employers.

Morwenna, Jasmine and Raffaella

Morwenna, Jasmine and Raffaella