Meet our new colleagues: Dr. Ning Wu

Dr Ning Wu joined us as a Senior Lecturer in Human Resource Management / Organisational Behaviour.

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Dr Wu read a degree in Economics in China, an MA in HRM in Bradford, and a PhD in Nottingham. She started her higher education career as a university lecturer in Economics in Peking University China, then conducted research in Labour Economics at Oxford University as a senior member. Before joining Brunel Business School, Ning was a lecturer in HRM/OB at Nottingham Business School.

 

Ning researches into high performance work practices (HPWPs), employee well-being, inequalities associated with flexible working arrangements and different age groups in workplaces.

 

Ning enjoys tennis and jogging in her spare time.

CIM Graduate Gateway programme information session, a success

On October 3rd, Business Life organised an information session for the Business School’s students, about its flagship CIM Graduate Gateway programme. Those attending the information session enjoyed free pizza, and learned that this well-established programme offers students the opportunity of obtaining the CIM Certificate in Professional Marketing and/or CIM Diploma alongside their degree. The students also heard testimonials from previous participants in the programme.

The event was supported by the Head of the Business School, Professor Jane Hendy, who is also a strong supporter of the CIM Graduate gateway programme. Professor Hendy encourage students to take advantage of this opportunity to gain additional qualifications, and further improve their employability. She further confirmed that, at the discretion of the Head of School, undergraduates will be given a discount, when joining the programme. This means that students can benefit from highly subsidised fees, and are able to obtain their qualification at a much lower cost than that charged by external CIM training centres.

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Achieving CIM’s professional marketing qualifications and awards alongside their academic degree, will give students a unique opportunity to stand out from other marketing graduates.

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This programme is open to students on the following degree courses:

  • BSc Business and Management (Marketing) Level 2 and 3
  • BSc Business and Management (Marketing with placement) Level 2 and 3
  • MSc Marketing Level 5
  • MSc Corporate Brand Management Level 5

 

We also offer access to the CIM Gateway to Brunel Business School Marketing Alumni’s who have graduated from these degree courses in the last three years. However, the additional modules for each qualification must be completed within five years of graduation for the exemptions to still be valid.

 

Students and alumni that qualify for this programme can obtain information and register for the programme on the BBS website.

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The next workshop on CIM (Level 4) Digital Marketing will take place 5 – 8th November 2018

 

 

 

Dr Liyuan Wei delivers inaugural seminar on credit cards and customer loyalty

Recently-appointed Senior Marketing Lecturer Dr Liyaun Wei delivered her inaugural seminar to faculty members of the Marketing and Corporate Brand Research Group at Brunel Business School London on Wednesday, 3rd October.

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Making reference to her published research on credit card fee-waiving policy, her research findings showed, among others, how credit card providers, by levying annual fees, have a negative impact on customer retention.

Dr Wei’s presentation was very well received by faculty colleagues and a lively discussion ensued.

 

On behalf of faculty colleagues, Professor John MT Balmer formally welcomed Dr Wei to the Marketing and Corporate Brand Research Group and presented her with a copy of Professor Mark Reed‘s “The Research Impact Handbook”, which was signed by Dr Wei’s marketing colleagues.

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