Induction week 2018

This week we are welcoming the new students joining our undergraduate and postgraduate programmes, with a varied programme of events, talks and activities.



On Monday, the Head of School, Professor Jane Hendy, and the Director of Postgraduate programmes, Dr Monomita Nandy, formally welcomed the students to Brunel Business School (BBS). They informed the new students of recent developments at BBS and significant achievements, they provided an overview of what lies ahead for the new class, and emphasised the need to be proactive in, and to be engaged with, their studies and the community.


Students were then invited to join ‘The Great Debate’, exploring a current issue which is of relevance to both them as students, as well as businesses and the wider community. This year the topic was Brexit, and the impact that it has and will continue to have on UK’s higher education. Professor Robin Jarvis opened the debate by listing how national universities might benefit from the UK leaving the EU. This was followed by an overview of the potential disadvantages, presented by Professor Habin Lee.


Following the initial arguments, the students (approximately 40% of which were from the UK; 40% from other EU countries, and 20% from countries outside the EU) formed groups, and engaged in lively debates.


The final list of issues impressed the faculty, given the range and depth of issues considered. Arguments on the plus side included: opportunity for repositioning of UK’s universities in the global education market; possibility of further diversifying the student body; and the opening of global development and business opportunities. In turn, arguments in the minus side included: increase in tuition fees and food prices; increased bureaucracy and barriers to obtaining visas; loss of access to student exchange programmes; and the effect of uncertainty on innovation.


Other activities throughout the week include the Freshers’ Fayre on Tuesday, programme talks on Wednesday, and the College’s BBQ in Thursday to name only a few.


Our students are embarking on a life changing journey, and we wish them all the best.

Vice-Chancellor’s prize for Doctoral Research Awarded to Marketing Student

Dr Ammar Sammour, a former PhD student from the Marketing and Corporate Brand Research Group, at Brunel BusinesSchool, Brunel University London, has been awarded the Vice-Chancellor’s Prize for Doctoral ResearchThe award was conferred by Professor Julia Buckingham CBE (Vice-Chancellor and President of Brunel University London) during the 2018 Summer Graduation Congregation held on campus.


Dr Sammour (left), pictured with his first supervisor, Dr. Chen (right)

Focussing on the John Lewis Partnership, Dr Sammour’s thesis examined corporate brand identity and its effect on corporate brand experience and consumer satisfaction. Dr.Sammour was supervised by Dr.Weifeng Chen  (first supervisor) and  Professor John M.T. Balmer (second supervisor).  Dr. Sammour is pursuing an academic career and has recently taken up the position of Assistant Professor of Marketing at Coventry Business School.

Publications: Marketing, The Past and Corporate Heritage

Professor John M.T. Balmer and a former Brunel PhD scholarship holder, Dr. Mario Burghausen (University of Essex), following an invitation from the editors of the influential journal Marketing Theory, penned an extensive commentary entitled“Marketing, The Past and Corporate Heritage”.

M theory

Published on-line in early August, the article explains the importance of the past for marketing; argues it should be accorded a high profile and details how corporate heritage represents a new kind of temporality (omni-temporality) since it embraces the past, present and prospective future.