MBA students visited the Museum of Brands

We are surrounded by brands. Modern life without brands is almost unimaginable. Brands have enormous influence on our lifestyle, personality and individual, familial and communal identities. But, as the times and trends change, so do the brands. Like products, brands also have lifecycles. Brands are born, they grow and, often, they perish or have rebirth in different forms or in different geographic regions.


Brunel MBA students got to see this fascinating evolution of many global brands at London’s Museum of Brands on Friday, June 15.  During the museum tour and the creative workshop, the students tracked such brands as EasyJet that has been around for a couple of decades and Guinness that people have been enjoying for more than two and a half centuries. In addition to learning about the illustrious history of various brands, the students took part in workshop session where they applied their creativity to design positioning strategies for some leading brands.

MBA to MoB

It was a great day, spent exploring with Brunel MBA. This visit is a part of the Brunel MBA’s initiatives to engage with external entities that enrich and complement the classroom teaching experience. Brunel’s Business Life supported the Brunel MBA in organising this event.

Brunel Business School teaching and learning away day 2018

Aiming to foster sharing of best practice and facilitate collective reflection on latest developments in teaching and learning, Brunel Business School faculty gathered at the prestigious Hallam Conference Centre, to take part on a teaching and learning away day on the 6thof June 2018.  The theme for this day was ‘Innovating in teaching and learning’.


The day started with a presentation and open discussion on peer mentoring of teaching as reflective practice, with Professor Tom Betteridge, Dean of the College of Business Arts and Social Silences (CBASS) of Brunel University and Professor William Spurlin, Vice Dean (Education) CBASS. The presenters discussed with BBS faculty their own transformative experiences of acting as mentors to each other’s teaching practice. This, in turn, led to a discussion on how peer mentoring enhances teacher development and growth, in a context of reflective discourse, mutual trust, and collegial support, so that teaching faculty are enabled to analyse and critically assess their own teaching and that of their colleagues in meaningful and supportive ways.


This was followed by a presentation by Professor Rob Macredie, former Pro Vice Chancellor, Dean and Head of School, Department of Information Systems and Computing at Brunel University titled (not quite) everything you always wanted to know about Brunel and higher education but were afraid to ask”.Discussing recent developments in education policy and Brunel University latest practice, Rob demonstrated a highly innovative approach to team based learning that enthused colleagues and provoked dialogue on a range of factors contributing to the enhancement of our students’ learning experience.


After lunch, Dr Stephen Smith, one of Brunel Business School’s star academics based on student feedback and satisfaction, demonstrated his unique approach to teaching and learning which has been praised by students and colleagues for a number of years! Titled objectifying grid and group: problem solving”, the session hybridised of a type of Applied Drama called “Object Theatre”, and Cultural Theory as developed especially by Michael Thompson in Anthropology, in order to address what are known as “Messy Problems”. The session proved highly inspirational and was commended for its originality and effectiveness.


The day closed with an exciting presentation delivered by Sue Hardman, the school’s learning technologies and applied research in pedagogy champion. Sue demonstrated the findings of her latest two projects, The Transition Project” looking at improving the learning experience of students with non-traditional entry qualifications, and the Student Success Project” looking at ethnicity attainment gaps. Within this session colleagues had a great opportunity to discuss the school’s recent successes in improving student achievement and the challenges that lie ahead.

Sue hardman

A social event, after the completion of the presentations, facilitated informal interaction between colleagues, and fostered reflection on the school’s teaching and learning practices, achievements, and plans for continuous improvement.



Dr Grigorios Theodosopoulos, Brunel Business School’s Director of Teaching and Learning, who led the team organising the event said:

Our teaching and learning away day for 2018 has been a great success and received very positive feedback from participating colleagues. It has, therefore, laid the foundation for more events of that kind to be organised in the future, aiming to promote sharing of best practice amongst academics and to consolidate our school’s excellence in offering a world-class learning experience to our students.      




Brunel expert on heritage branding, cited by leading German newspaper “Die Welt”

The recent Royal Wedding has generated renewed international interest in the Monarchy and the “Monarchy as a Corporate Brand” notion co-created by Professor John M.T. Balmer of Brunel Business School (with scholars from Harvard Business School and Lund University, Sweden).


The leading German newspaper “Die Welt” (analogous to the UK’s Economist magazine), in the week leading up to the Royal Wedding, published an in-depth overview of the monarchy which included input from Professor Balmer. Drawing on his published output, the article noted how the Monarchy, as with the Papacy, is unquestionably a global brand. Professor Balmer also reflects how the image of Queen Elizabeth is, arguably, one of the most recognisable images known to mankind.



Professor Balmer along with Professors Greyser (HBS) and Dr Urde (Lund University, Sweden) are celebrated for their ground-breaking study of the Swedish Monarchy where, over a two year period, they were granted unprecedented access to the Royal Family of Sweden along with senior figures within Sweden’s Royal Household. Professor Balmer subsequently published articles specifically on the British Monarchy and on those Commonwealth Realms which share the Queen as their sovereign. Scholarship on the Crown as a corporate brand notion by Balmer, Greyser and Urde led to the aforementioned formally introducing the corporate heritage brand notion in 2006 and, over the last decade, Professor Balmer has been closely associated with developments in the territory.

Professor Balmer is joint-organiser of 7th Corporate Heritage Symposium held in Paris in June 2018

Established at Brunel University London, by Professor John MT Balmer, the 7th International Corporate Heritage Symposium will, this year, be held at ESCE International Business School in Paris from June 13-15. It will be jointly organised by Professor Angela Bargenda (Professor of Marketing, Communication and Management at ESCE Paris).


Having the theme, “CORPORATE HERITAGE BRANDS, IDENTITY AND CORPORATE HERITAGE DESIGN” the conference has attracted papers from the UK, Continental Europe and from North America: delegates have been accorded the rare distinction of being invited to the UNESCO World Heritage Centre.


Professor Balmer is known for his co-creation of the corporate heritage notion and in addition to his developmental articles on the area has advanced the field via the established of this symposium, the guest editorship of special editions of academic journals, an edited book, guest lectures and the supervision of the first PhD students in the area.  The previous week he is co-organising the 20th International Corporate Identity Group Symposium in Slovenia: Professor Balmer established the ICIG symposium in 1994.