Collaborative consumption workshop, 14th May 2018

Dr Kevin Lu is organising a research workshop exploring “Recent Developments in Research for Collaborative Consumption” which will look at themes such as the sharing economy, cryptocurrencies, green behaviours and service ecosystems. The workshop will count with presentations by the following esteemed scholars:

International Workshop

In addition to stimulating presentations on the latest research by these experts, there will also be plenty of opportunity for discussions and networking.


This workshop has been generously sponsored by the Society for the Advancement of Management Studies (SAMS), and is free to attend. It is open to all, but registration is necessary for catering purposes (which will include lunch).


Join us on May 14th, 2018, from 10 am, in room ESGW 209.


Confirm your attendance, as soon as possible, to Dr. Kevin Lu.

kevin lu

Professor John M.T. Balmer achieves milestone with well-over 100,000 downloads on ResearchGate


Professor John M.T. Balmer (Professor of Corporate Marketing and Director of the Marketing and Corporate Brand Research Group) has passed a significant milestone with the news that his published output has resulted in over 100, 000 downloads on ResearchGate (currently over 110,000 downloads). ResearchGate is an online community for scientists and researchers.



Reflecting on the news Professor Balmer mused: “Whilst, arguably, there are more significant measures apropos published output it does, all the same, give me particular pleasure to know that my published output reaches a sizeable audience at home and abroad.  This, I believe is in accordance with our University’s implicit corporate brand promise. The news came as a very pleasant surprise.”

Dr. Sharifah Faridah Syed Alwi delivers key-note presentations in Indonesia and Malaysia


Recently, Dr Alwi (Senior Lecturer within the marketing and corporate brand research group) delivered a key note presentation to 30 SMEs at a two day workshop at the Tabung Haji Hotel, Kuala Lumpur, Malaysia, organised by The Cooperation of the cooperative Council of Malaysia (ANGKASA). She also gave a Keynote address at the 1st International Conference on Community and Service Engagement, in Medan, Indonesia.


The presentations were based on the collaborative empirical research on SMEs undertaken by Dr. Sharifah Faridah Syed Alwi; Professor John M.T. Balmer; Dr. Cristina Stoian (all at Brunel Business School) and Professor Philip Kitchen (Salford University). This research investigated how marketing communication (MC) and corporate communication (CC) strategies are developed and conducted within the firm.