The very belated news of the death of David Bernstein (August 25, 2017) will sadden both current and former faculty, students, and advisory board members associated with the MSc in Corporate Brand Management.
David Bernstein was a prominent founding member of the MSc Corporate Brand Management Advisory Board and was active in the delivery of half-day workshops for the school’s corporate brand students.
Often credited as the “father” of the corporate communications field he was also celebrated as one of the UK’s leading communications creatives and was the founder of the celebrated consultancy “The Creative Business” which had many prominent corporate clients such as Unilever. He is celebrated for having two of his advertisements broadcast on the first night of the launch of Commercial Television and in being responsible for the longest running TV ad jingle for Esso.
Professor John M.T. Balmer notes: “I had the pleasure of knowing David since the early 1990s and his insightful thinking on corporate communications, identity, and branding have exerted a huge influence on successive generations of marketing scholars including those at Brunel Business School. We have lost a giant in the field: David will be greatly missed.”