David Bernstein, MSc Corporate Brand advisory board member and “father” of the corporate communications field, dies

blog1The very belated news of the death of David Bernstein (August 25, 2017) will sadden both current and former faculty, students, and advisory board members associated with the MSc in Corporate Brand Management.


David Bernstein was a prominent founding member of the MSc Corporate Brand Management Advisory Board and was active in the delivery of half-day workshops for the school’s corporate brand students.


Often credited as the “father” of the corporate communications field he was also celebrated as one of the UK’s leading communications creatives and was the founder of the celebrated consultancy “The Creative Business” which had many prominent corporate clients such as Unilever. He is celebrated for having two of his advertisements broadcast on the first night of the launch of Commercial Television and in being responsible for the longest running TV ad jingle for Esso.


Professor John M.T. Balmer notes: “I had the pleasure of knowing David since the early 1990s and his insightful thinking on corporate communications, identity, and branding have exerted a huge influence on successive generations of marketing scholars including those at Brunel Business School. We have lost a giant in the field: David will be greatly missed.”

Remembering and Celebrating the life and research achievements of Dr. Christina Scandelius (1968-2016)


Dr Christina Scandelius

On 17th January (2018) the colleagues and friends of the late Dr. Christina Scandelius met in the University’s Chaplaincy Centre for a service of remembrance for her life and academic accomplishments.


Dr. Scandelius was a lecturer in marketing at Brunel Business School, and was a member of the Marketing and Corporate Brand research group. She was also a former PhD scholarship holder within the Business School.  She died on 6th May 2016 after a long-fight with cancer.  Dr. Scandelius was a popular and widely-respected colleague and teacher, and had many friends in the Marketing and Corporate Brand research group, the Business School, and beyond.


The service of remembrance was organised by Dr. Geraldine Cohen (who had been Dr Scandelius’s erstwhile PhD supervisor), and led by The Reverend Sally Hitchner (Anglican Chaplain to the University). It was attended by the Dean (Professor Tom Betteridge), Associate Deans, faculty members and students.


In addition to prayers for Dr Scandelius’s family and friends, the liturgy drew on several traditions and included a reading of a Psalm from the Hebrew Bible (by Dr. Cohen), music from the Latin Requiem Mass (“In Paradisum” by Faure), and the Santa Lucia Neapolitan carol so beloved by Christina and by Swedes the world-over (In both Sweden and in Naples, St. Lucy’s day is a major festival).


Reflections on Dr. Scandelius’s life and academic achievements were given by Professor Tom Betteridge and Dr Sharifah Alwi, while Dr Dorothy Yen read from the acknowledgements page of Dr. Scandelius’s PhD thesis.


In his Panegyric, Professor John M.T. Balmer (Director of the Marketing and Corporate Brand Group) reflected:

Dr. Christina Scandelius through her vocation as a teacher and scholar illumed the lives of faculty and students at Brunel. Furthermore, through her published output, Christina provided light to the world-wide community of marketing scholars and to the practice of marketing. In all that she did, she was an embodiment of our University’s corporate brand covenant, a brand promise which is informed by the precept of useful learning. Finally, I know that her candle will burn brightly in our hearts for many years to come.