Vice-Chancellor’s Prize for Doctoral Research awarded to marketing student Dr. Anisah Hambali

Dr. Anisah Hambali, a former PhD student from the Marketing and Corporate Brand Research Group, at Brunel Busines School, Brunel University London, has been awarded the Vice-Chancellor’s Prize for Doctoral Research during the recent  2017 Winter Graduation held in Westminster, London.  The title of her thesis is, “Introducing Celebrity Corporate Brand: Moving Beyond Endorsement and Exploring its Effect on Corporate Brand Enhancement.”

PHD prize

Dr. Anisah Hambali

Supervised by Dr. Sharifah Alwi and Professor John M.T. Balmer, Dr. Hambali is a worthy receipt of this prestigious accolade not only because of the cutting-edge focus of her thesis, but also the quality and rigour of the study. She has also been a very active PhD member of the Marketing and Corporate Brand Research Group and won the college’s 3-Minutes Thesis Competition in 2016 and represented the college in the final round. In 2013, she was awarded with the Conference Fund Prize by the Academy of Marketing.

 

Dr. Hambali is persuing an academic career and has been appointed as Assistant Professor in Brand Management and Marketing in Sultan Qaboos University, Oman. She takes up this faculty appointment in January 2018.

 

Commenting on her award, Dr Hambali said:

“The award of the Vice Chancellor’s prize is a terrific honour and is the cherry on the cake having completed my PhD on celebrity corporate brand endorsement. I came to Brunel because of its international reputation in corporate branding and to work with Dr Sharifah Alwi and Professor John Balmer who are known authorities in the field”.

 

Congratulations to Dr. Anisah Hambali.

Research: The role of local communities in disaster relief and recovery

A new paper by Brunel Business School expert, Professor Afshin Mansouri, highlights the critical role of local communities in disaster relief and recovery. The paper was co-authored with Dr Jennifer Bealt and published in the January 2018 issue of Disasters. In it, the authors discuss how the local community can form ad-hoc networks to provide effective and efficient disaster management.

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Figure 1. The disaster management cycle
Image source

The relief and recovery activities that need to be performed in the aftermath of a natural disaster (Figure 1) are not only numerous but also varied and complex. Moreover, humanitarian logistics activities are, normally, performed by multiple actors, each with their own set of resources and expertise. As a result, disaster relief and recovery efforts are sometimes thwarted by problems such as:

  • Poor coordination among humanitarian organisations (HOs)
  • Lack of commitment
  • Failures to bridge the gap between relief and development activities
  • Competition for funding, media attention, and scarce resources
  • Managerial attention focused on accountability to donors to the detriment of the needs of the population affected by the disaster

 

Conversely, as Professor Mansouri and his co-author argue, when local responders form collaborative aid networks (CAN), they may greatly improve the success of relief and recovery efforts. This is because of the wealth of knowledge and skills already in existence within those communities. Moreover, their solutions tend to be self-reliant, participatory, and inclusive.

 

Specifically, the involvement of the local community in post-disaster operations has two main benefits:

First, the capacity, local knowledge, and resources possessed by CANs can support relief and recovery efforts significantly. The collaborative nature of local networks allows for improved dissemination of resources and information on needs. Furthermore, their ability to share information leads to more efficient and effective humanitarian operations, tailored specifically to the disaster-affected community. Local knowledge and expertise also has ensured proficient distribution of goods and competent navigation of the terrain.

 

Second, CANs support a more inclusive approach to long-term recovery, a process with which HOs often struggle. CAN involvement in humanitarian operations may increase the resilience of disaster-affected societies and decrease their vulnerability to hazard events in the future. By recognising the power and influence of community-driven supply chains, and the positive effects of community-led engagement in humanitarian operations, the effective communication of needs to a variety of stakeholders is facilitated in the face of adversity.

(source)

 

An open access (free) version of the paper can be accessed here.

 

Professor Mansouri is Professor of Operations and Supply Chain Management, and Director of Research at Brunel Business School. His research activities focus on improving the effectiveness, efficiency, and fairness of humanitarian operations, as well analysing trade-offs between the environmental, economic, and social sustainability dimensions in supply chains.

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Celebrating the 10th Anniversary of the ground-breaking MSc in Corporate Brand Management

Established in 2007, with Professor John M.T. Balmer as its first Director, the pioneering MSc in Corporate Brand Management has “come of age” as it celebrates its 10th anniversary.  Over the last 10 years, the course has attracted students from all parts of the globe and former students now hold prominent corporate brand management positions.

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MSc Corporate Brand Management Students (2015-2016) at the final group presentations for the Corporate Brand Management Consultancy Elective with Course Director, Dr Sharifah Alwi (front row centre) and the two external assessors from the consultancy industry.

A TRAILBLAZING DEGREE

Its launch – just 12 years after the formal introduction of the corporate brand concept in 1995 – was trailblazing in that it, arguably, was the first Master’s degree anywhere in the world to have corporate brands as its explicit focus.

 

AN UNSURPASSED PEDIGREE

The foundational work on corporate brand scholarship has taken place in the UK. Therefore, it was fitting that a British University should be the first to offer this degree. In launching this degree, Brunel University, as a prominent London-based University, was able to capitalise on London’s status as the capital of corporate brand management and consulting.

 

Moreover, the Marketing and Corporate Brand Research group at Brunel Business School then – and now – has an international profile vis-à-vis its research and scholarship in the corporate branding field.  Professor John M.T. Balmer is, sometimes, credited with formally introducing the corporate brand notion in 1995 and was the first academic to be appointed to a personal chair in corporate brand management at Bradford University. As such, the course is greatly informed by the research and scholarship undertaken by Marketing and Corporate Brand faculty.

 

A SPECIAL ANNIVERSARY

In remaking on the anniversary, the Director of MSc in Applied Corporate Brand Management, Dr Sharifah Alwi, commented: “The 10th anniversary of the degree is a time for real celebration and an opportunity for us to re-engage with our former students who are working across the globe. Thanks are also due to colleagues who have served as Directors of the programme including Professor Balmer, Professor Melewar, Professor Gupta and Dr Heller”

Professor John M.T. Balmer who, as the first director of the course (and who still teaches on the degree) notes: “It has been a huge privilege to be associated with this degree and to have taught so many excellent students, many of whom are now working in the corporate branding sector.”

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Professor John MT Balmer Founding-Director of the MSc in Corporate Brand Management

 

We would like to hear from past students – about your experiences and where you are now. If you are a graduate, contact the Director of the MSc in Applied Corporate Brand Management, Dr Sharifah Alwi: Sharifah.Alwi@brunel.ac.uk

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Director of the MSc in Applied Corporate Brand Management, Dr Sharifah Alwi