Dr Grigorios Theodosopoulos investigates the management challenges faced by hospices in England

Approximately 70% of the available palliative care beds in England – that is, places offering end of life care for terminally ill patients – are managed by voluntary sector organisations. The great majority of these organisations, known as hospices, are independent local charities, which are subject to an increasing number of regulatory demands covering areas as diverse as health and safety, patient treatment, and value for money. There are also a number of key stakeholders, and associated relations, that impact on what hospices do, and how. Figure 1 illustrates these stakeholder relations.


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Dr Grigorios Theodosopoulos has researched the management challenges faced by hospices in England, and has recently published a paper on this topic. The paper reveals that hospices are called upon to provide an ever-increasing range of clinical and other services, for which they need to secure funding via innovative income generating initiatives. Drawing on interviews and financial data, the research conducted by Dr Theodosopoulos and his co-authors sheds light on:

  • The complexity of the funding model used by these organisations
  • The scarcity of appropriately skilled staff for clinical, nursing and fundraising work
  • The extended demand for hospice care driven by population demographics


Dr Grigorios Theodosopoulos is a Senior Lecturer in accounting, and a member of the Accounting and Auditing Research Centre, at Brunel Business School. He is a Fellow of the Higher Education Academy, member of the British Accounting and Finance Association, member of the Voluntary Sector Studies Network and has broad working experience in accounting, commercial auditing, and management. His research focuses on the development and application of an accounting business models’ framework within voluntary sector organisations. His teaching interests include: contemporary issues in accounting research, financial reporting and analysis, and introductory accounting.


The research paper is entitled ‘Accounting for voluntary hospices in England: A business model perspective’, and was published by the journal Critical Perspectives on Accounting. For further information about this work, or for a copy of the paper, please contact Dr Theodosopoulos here.

ANZMAC Best paper award for Dr Marcia Christina Ferreira

Dr Marcia Christina Ferreira, a lecturer in marketing at Brunel Business School, and researcher in the Marketing and Corporate Brand Management Research Group, won the best paper award in the Consumer Culture Theory track, at the prestigious marketing conference ANZMAC, organized by Australia and New Zealand Marketing Academy.

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The paper, titled “The Enmeshed Paths of Consumers as Collectors”, explores the publicisation of once-private collections on social media. This research investigates how the design, materials, and marketing efforts objectified in the branded products interweave consumers and objects through different levels of sociality, leading consumers to develop enmeshed individual and collective paths as collectors.

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Co-authored with Dr Daiane Scaraboto from Pontificia Universidad Católica de Chile, and Dr Emily Chung from RMIT University, this paper brings new insights into understanding collectors and their pathways towards becoming (or ceasing to be) devoted collectors. Their approach uses a more dynamic and integrative perspective that is different to the simplistic, linear manner adopted by prior research. The insights revealed by this study can also in turn help brand managers develop tools to better relate to its most loyal consumers.

Dr Andreas Georgiadis contributes to key resource for policy makers

Dr Andreas Georgiadis, Senior Lecturer (Associate Professor) in Economics at Brunel Business School, has contributed to the “Disease Control Priorities” (DCP) book series, which has been described by former prime minister of the UK, Gordon Brown, as a key resource for Ministers of Health and Finance.


Dr Andreas Georgiadis

Dr Andreas Georgiadis’s contribution to this series draws on empirical evidence regarding the impact of interventions on Health and Development during middle childhood and school age, and shows that:

“the effects of early deprivation do not necessarily persist throughout life, especially if environmental circumstances change, and the trajectories of child growth and cognitive development respond rather strongly to growth-promoting interventions after age two years.”


The central message of this contribution is, thus, that it is possible to reverse the effects of deprivation in early childhood, through coordinated growth promoting interventions. Given the readership of this book series, it is expected that this work will influence government policy and interventions around education and child health.

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Image source: @DCPThree


The latest volume in this important series was presented at an event which included representatives from the World Health Organisation, the Bill and Melinda Gates Foundation, and various other dignitaries and policy makers.


Image source: @DCPThree

More information about the book series is available here.



Cornerstone Anthology on Chinese Brands by Professor John MT Balmer and Dr Weifeng Chen

A landmark anthology Advances in Chinese Brand Management (2017), edited by Professor John M.T. Balmer and Dr. Weifeng Chen of the Marketing and Corporate Brand Research Group has recently been published by Palgrave Macmillan (an imprint of Springer): ISBN-13: 978-1352000108/ISBN-10: 1352000105

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A timely and singular addition to the canon, owing to the recent upsurge in interest in Chinese brands in the wake of China’s rise as a major economic and branding power, this cornerstone compendium – focussing on the development and management of brands in China- will be of interest to scholars and managers alike. Drawing on articles published in the leading brand management journal, the Journal of Brand Management, the editors have selected a fascinating range of up-to-date articles on branding in China (including Taiwan and Hong Kong).

The compendium includes research and scholarship undertaken by Chinese, British, European and American scholars. The anthology includes contributions by the editors vis-à-vis the development and management of brands in China along with a case study – based on their field research – of the centuries-old (established in 1669), and much-loved corporate heritage brand, Tong Ren Tang (celebrated as the country’s premier traditional Chinese Medicine brand).

Advances in Chinese Brand Management. covers a wide spectrum of topics including empirical studies on luxury brands, prominent cultural brands, counterfeiting, foreign brands in China, and brand-name and logo selection in China.

Professor John M.T. Balmer is Professor of Corporate Marketing at Brunel Business School and is often credited with formally introducing the corporate brand notion. He held the first chair in corporate brand management at Bradford University Business School and is the Chairman of Board of Senior Consultant Editors of the Journal of Brand Management.


Dr. Weifeng Chen is a lecturer within the business school and is known for his research and scholarship in International Business/Innovation and for his publications on branding in China.

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An expanded CIM Gateway Programme has an enthusiastic start in the new academic year 2017-18

I’m keen to know more and more…” exclaimed one of the participants in the CIM workshop ‘Customer Experience’ which is a required module for the CIM Certificate in Professional Marketing for the Business School postgraduate students on the Marketing pathway and the Applied Corporate Branding Management pathway.

Brunel Business School (BBS) has joined forces with the Chartered Institute of Marketing (CIM) in offering Marketing students the opportunity of doing the CIM Certificate in Professional Marketing alongside their degree as well as to Marketing Alumni within three years of graduation.

The Chartered Institute of Marketing (CIM) is the leading international professional marketing body, with 35,000 members across 90 countries. Their aim is to develop the marketing profession, maintain professional standards and to improve the skills of marketing practitioners world-wide, enabling them to deliver exceptional results for their organisations.

As a student on a CIM Gateway Programme, you have a unique opportunity to stand out from other marketing graduates by achieving CIM’s professional marketing qualifications and awards alongside your academic degree”, says Sarah Moriarty, CIM Network Manager.

The postgraduate students who participated at the workshop in November 2017 were Yi Zhang, Li-Jen Wu, Nichary Pongsomboon, Noopur Shah and Noopur Shah. The workshop has been a great success as seen from the feedback score of 9.5 out of 10 and enthusiastic feedback given to Jon Twomey of Student Support Group (SSG) who delivered the workshop. “It was just an amazing experience.  We got a chance to do a lot of hands-on stuff, look at what is going around in the market and how we can put all theories to practice.  It was great to know how we can prioritise our skills and put them to practice” said another participant. Caroline Twomey of SSG said, “What a lovely group of students. They clearly loved the CIM sessions with Jon this week.  We look forward to supporting them all through to the CIM’s April 2018 submission of Customer Experience assignment”.

The next workshop on ‘Digital Marketing’ which will take place 22nd – 25th January 2018 is aimed at the undergraduate Marketing students and the Graduate Alumni within three years of graduation.

For more information on CIM Gateway check the BBS website


or contact Dr Geraldine Cohen.

Professor John M. T. Balmer’s landmark book on Corporate Heritage “Foundations of Corporate Heritage”

Recently published by Routledge (2017), the pioneering book, “Foundations of Corporate Heritage” provides insights for both academic and managerial audiences in advancing their knowledge of the nascent corporate heritage territory. Edited by Brunel Business School’s Professor of Corporate Marketing, Professor John M.T. Balmer, the anthology includes contributions from prominent scholars in the field along with cornerstone articles, written by Professor Balmer.

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With Professor Stephen A. Greyser (Harvard Business School) and Dr Mats Urde (Lund University, Sweden), Professor Balmer formally introduced the corporate heritage notion in 1996 as a consequence of their landmark study of the Swedish Monarchy as a Corporate Brand.

In 2011 he established the International Corporate Heritage Symposium and it its Chairman and Conference Organiser: the inaugural symposium was launched at Brunel University and subsequent symposia have been held in Finland, France and Sweden.

Endorsing the book, celebrated US Professor Kevin Lane Keller of the Tuck School of Business at Dartmouth College commented:

“Undoubtedly some of the richest and most meaningful brands around, corporate heritage brand can also be the most challenging to fully understand and manage. In this scholarly tour de force, John Balmer assembles a fascinating collection of reading notable for their deep insight and sharp practical value.”


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Professor John MT Balmer (centre) at the last International Corporate Heritage Symposium held at Aix-Marseilles Graduate School of Business, France with co organisers Professor Virginie De Barnier and Dr Fabien Pecot)