New Faculty Members of the Marketing and Corporate Brand Research Group deliver inaugural addresses

Dr Christina Ferreira (PhD: Royal Holloway College, University of London) and Dr Jessica Chelekis (PhD: Indiana University, USA) – newly appointed faculty members of the marketing and corporate brand research group – celebrated their membership of the research group by delivering their innaugural research addresses to the group’s faculty and doctoral student membership.


Dr Ferreira‘s presentation focussed on her recent published output which looked, among others, on materiality in consumer consumption practices.

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Dr Chelekis who specialises in sustainability and global value chains, explained her anthropological approach apropos marketing research and made reference to her field work undertaken in Brazil.

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The delivery of innaugual presentations is a long-standing tradition of the marketing and corporate brand research group. Professor John MT Balmer (Director of the Marketing and Corporate Brand Research Group) organised the event and, on behalf of the group, congratulated Drs Chelekis and Ferreira on joining the faculty and thanked them for their insightful presentations. He also noted how they both had research interests in South America and explained this would furner burnish the international credential of the research group.


This event took place on November 15th, 2017.

PhD Student Workshop for Marketing and Corporate Brand Research Group Students

The Marketing and Corporate Brand Research Group hosted a workshop for the doctoral students linked to the group, on November 15th 2017.


Seven doctoral students at various stages of their studies attended the morning PhD workshop which focussed on two themes:

  1. Preparing for the Viva Voce Examination
  2. Developing a Publications Portfolio


Speaking to the first theme, Dr Geraldine Cohen drew on her many years’ experience as an external PhD examiner and PhD examination board chair to explain the importance, nature, and problems/opportunites vis-a-vis the PhD viva and advised on how to prepare for the examination.



The second presentation was delivered by Dr Christina Ferreira, who reflected on her recent experience as a young academic apropos the importance of developing a publications portfolio in terms of first academic appointments and scholarly development.


Dr Ana Canhoto, Dr Weifeng Chen and Professor John MT Balmer also made contributions to the above themes.


As part of the workshop, final-year PhD student, Natthida Jareankieatbovor gave a presentation of her research findings, and these were commented upon by marketing faculty.


The PhD workshop was organised by Professor John MT Balmer (Director of the Marketing and Corporate Brand Research Group), and was part of a programme of activities to support the research culture in the group and to support the development of its doctoral students and early career researchers.

Professor John MT Balmer contributes to Oxford Dictionary of National Biography

Professor John M.T. Balmer (Professor of Corporate Marketing, Brunel University London) has written what is arguably the definitive biography of Wally Olins CBE, doyen of the corporate brand/identity consultancy industry, for  the authoritative Oxford Dictionary of National Biography.


Wally-Olins-believed-bran-011Drawing on Professor Balmer’s discussions with Wally Olins dating back to the 1980s, and supplemented by archival and secondary sources, the biography details Olins’ family background; education; early career; his establishment – with Michael Wolff – of the world-famous Wolff Olins corporate identity/brand consultancy; provides an overview of his a consultancy work/published output/ and intellectual contributions; and reflects on his persona and style; and honours and distinctions.


Edited by the eminent historian, Professor Sir David Cannadine, and published by Oxford University Press, the Oxford Dictionary of National Biography is, arguably, the most authoritative source of key figures in British life from the Romans to the 21st century.


Professor Balmer notes: “It is a particular honour to be invited to write this biography. I first interviewed Wally Olins whist studying for my MBA at Durham University Business School in 1988 and we remained in contact over the last four decades. His reflections on corporate identity exerted a profound impact on my initial thinking on the corporate identity field.” 


Professor Balmer was appointed to a personal chair in corporate identity at Bradford University in 1999; was subsequently appointed to the chair in corporate branding at the same institution, and, in 2007 was appointed as Professor of Corporate Marketing at Brunel University: all are understood to be the first appoinments of their kind.

Brunel Business School student impresses at the National PAL/PASS Leader Conference 2017

Congratulations to Desislava (Daisy) Markova, for representing Brunel University at the National PAL/PASS Leader Conference, which took place in Ireland’s Cork Institute of Technology, earlier this month. The theme of the conference was ‘The Power of We: Exploring and Upskilling for Collaborative Learning’.


Daisy faced intense competition from a record number of applications across the University, but excelled with her answers in the application form. She was selected alongside three other students from Brunel University, to represent her institution at this prestigious conference.


Her excellent performance prompted the following letter from PAL’s project manager:

National PAL Leader Conference 2017 Daisy Markova


Congratulations, Daisy. And thank you for your contribution to the Brunel community.

Professor Catherine Wang co-authors key entrepreneurship textbook

Professor Catherine Wang has co-authored the second edition of the textbook “Exploring Entrepreneurship”, with Professor Richard Blundel from The Open University and Professor Nigel Lockett from Lancaster University. Professor Wang contributed her expertise in entrepreneurial learning, ethnic minority entrepreneurship and international entrepreneurship, as well as a number of international case studies and examples of entrepreneurship from China.



This textbook offers:

‘A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.’ (source: Sage Publishing)


Professor Catherine Wang’s research interests are in the areas of entrepreneurship, innovation and strategic management. She teaches Entrepreneurship and Strategy at Brunel Business School. Before joining academia, Professor Wang worked in small business support and consultancy, and international trade and investment. More information about her work is available here.


Dr Monomita Nandy’s work featured in Guadalajara International Book Fair

The book “Understanding Bankruptcy: Global Issues, Perspectives and Challenges” will be featured at Guadalajara International Book Fair, which takes place in Jalisco, Mexico from November 25th to November 30th, 2017.

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As described in the publisher’s website, this edited book ‘offers a global perspective and understanding on how to handle debt, manage finances efficiently and avoid bankruptcy both in business and at a personal level’.

Understanding Bankruptcy 978-1-53612-399-9


Dr Monomita Nandy, who is a Senior Lecturer in Accounting at Brunel Business School, contributed a chapter to this book, entitled ‘The Impact of International Financial Reporting Standards Adoption on Earnings Management: Evidence from EU Countries’.


Dr Monomita Nandy’s research interests are Banking, Emerging issues in Finance, Earnings Management, Current issues in Financial Accounting, Forensic Accounting and Auditing, and Corporate Social Responsibility. A list of her publications can be found here.