Looking after leadership skills in healthcare

healthcareDoctors and nurses are increasingly signing up for management qualifications – such as those offered by the Brunel Business School – to give their careers a boost.

Brunel’s specialist MBA in Healthcare Management is designed to give healthcare professionals the chance to study core modules with general MBA students and a choice of more specific healthcare modules.

Professor Francesco Moscone, Director of MBA programmes at Brunel, told The Independent’s i newspaper that leadership skills were now an important element within the healthcare industry because the public sector has begun to realise it needs people who can understand issues such as finance, prioritising and managing people.

Prof Francesco Moscone

Prof Francesco Moscone

Professor Moscone added:

“If you want to go for a leadership role, if, for example, you want to be CEO of Addenbrooke’s Hospital in Cambridge, you really will have to have leadership skills.

This MBA will give them the right skills, the combination of theory and practice they need and the focus on management and health policy. They would then be able to become a CEO or an entrepreneur.”

The full article was published in i newspaper on 21st May. For more information about the MBA in healthcare management visit here.

Professor Francesco Moscone is Director of the MBA programs and former head of the Centre of Research into Entrepreneurship, International Business in Emerging Markets. He has previously worked at the University of Leicester, University of Cambridge, and London School of Economics (LSE). He has held visiting scholar positions at University of California-Berkeley, University Pompeu Fabra, and LSE. He has worked as health economist for the National Collaborating Centre for Women and Children\’s Health, and the National Agency for Regional Health Services. Francesco is currently co-investigating a major EPSRC (UK government funding) grant entitled \”Semantic Credit Risk Assessment of Business Ecosystems\”. He has also been the principal investigator on an ESRC (UK government funding) research grant entitled \”Statistical Modelling of Interdependence in Economics\”, and on the UK part of a major EU grant entitled \”Biopool- Services associated to digitalise contents of tissues in Biobanks across Europe\”. Further, he has acted as co-investigator for the grant \”Economic Performance and Quality of Life in European Cities\” awarded by the Economics Education and Research Consortium. Francesco is associate editor of the journals Empirical Economics and Economic Modelling and a Member of ESRC Peer Review College.

Professor Ashley Braganza responds in the Thomas Cook boycott debate

The tragic death of two children, Christi and Bobby Sheperd, due to a faulty boiler in their holiday home in Corfu continues to spark controversy over Thomas Cook’s perceived initial handling of the case, and the subsequent calls for a boycott by members of the public.

BBS UKIERI Ashley Braganza 2AIn a BBC news report on Sunday, Ashley Braganza, Professor of Organisational Transformation at Brunel Business School, said Thomas Cook had “started to take steps to show a more compassionate side”.

“If that compassion comes across as being authentic and genuine, if the organisation were to say, ‘yes we made a mistake and we are genuinely looking to make up for this’, I think people are more likely to be forgiving,” he said.

“I can imagine that in the short term they will potentially suffer financially as people carry through their boycott.”

“In terms of what damage this has done to the brand in the longer term it’s going to be hard to assess.”

Full BBC News online report

Professor Neil Anderson Celebrates Most Read Online JoM Paper in 2014

A paper by Professor Neil Anderson of BBS and his colleagues has been named as the most read online paper by the Journal of Management for 2014.

The research paper, a major review of advances in creativity and innovation at work, was co-authored by Neil with Dr Kristina Potocnik (formerly of Brunel Business School) and Professor Jing Zhou (Rice University, Texas). The review has been the most read online paper of any published at JoM in recent years.

Delighted by this news, Professor Anderson commented,

Neil Anderson“This is a genuine honour, especially as JoM has just been raised in the latest ABS (Association of Business Schools) list to a 4-star, starred publication – one of only four in general management internationally to have “world elite” status conferred. My co-authors and I are delighted that our review has been so widely-read and is having such impact since its initial publication last year. The paper is a key output from our Leverhulme Trust funded centre into the psychological effects of workplace creativity and innovation, we are really encouraged by the impact our paper seems to be achieving.”

The paper and further information are available online at http://jom.sagepub.com/content/40/5/1297.short?rss=1&ssource=mfr

BBS’s Dr Sharifah Alwi has new book on corporate branding published

profileSharifahAlwiDr Sharifah Alwi, Lecturer in Corporate Brand Marketing at Brunel Business School, Brunel University London has co-authored a new book on ‘Corporate Branding: Areas, arenas and approaches’ along with Professor TC Melewar, Middlesex University.  The book was published on 1st May 2015.

9780415721127The growing interest in the subject of corporate branding in recent years amongst academics and practitioners lies in the belief that a business operating in a competitive market gains reputational value from a strong corporate brand image. However, there have been only limited empirical studies in understanding, what does the concept means, how it is operationalised and the type of research designs and methods used. The research examples of how it works in different countries or parts of the world are issues still unanswered. Thus, corporate branding as a business discipline is viewed to be timely given the above situation.

This book will be unique in its layout and focus in that it reveals the composite overview of the industry through rigorous research. That is, it combines theoretical and methodological aspects of corporate branding in different geographical areas across industries. Specifically, our book, ‘Corporate branding: areas, arenas and approaches’ addresses the following objectives:-

Areas: readers will be able to understand research studies on corporate branding from different geographical areas such as the USA, UK, Europe, and Asia etc. They will be able to compare, contrast and comprehend whether corporate brand values are delivered similarly or otherwise in different parts of the world.

Arenas: Readers will have the advantage to understand corporate brand topics from a wide ranging of commercial and non-commercial sectors covering business-to-business and business-to-consumers.

Approaches: The most exciting aspect of this book is that, readers will be exposed to differing methods and approaches applied to corporate brand research design. The methods could range from in-depth interviews, experimentations, case studies, survey, interpretivistic, social narrative etc.

Dr Alwi commented:

“As editors, we would like to mention that preparation of this book has been very stimulating experience for us. We would like to express our deepest gratitude to all our esteemed colleagues around the world who have contributed chapters to this book. A special thanks to Professor John M.T. Balmer (Brunel University London, UK) for his thorough analysis of the book as well as Professor Rossella Gambetti (Università Cattolica del Sacro Cuore, Italy), Professor Klaus-Peter Wiedmann (Leibniz Universität Hannover, Germany), Professor Don Edward Schultz (Northwestern University, USA) and Professor CB Bhattacharya (ESMT, USA) for their interesting reviews of the book.”