Postgraduate students give presentations to CEO of consultancy firm

As part of the coursework assessment for the Strategic Corporate Brand Management BBS MSc Corporate Brand Management Presentations 5Aand Consultancy module, run by Dr. Sharifah Alwi and with Professor John Balmer co-teaching, the CEO from MountView Associates, Mr. Kim Cohen, was invited to be a panellist along with Brunel Business School academics, Dr. Dorothy Yen and Dr. Bidit Dey, for the MSc Applied Corporate Brand Management students’ presentation.

BBS MSc Corporate Brand Management Presentations 7A

The students were asked challenging questions and benefited from this great experience with an external guest to assess them.  The CEO, who has worked as Business Development Director at Rolls Royce and Managing Director at Deutsche Bank shared an insightful perspective from his many years of experience in the industry and made important comments related to corporate brand strategy.  The module is a practical approach to corporate brand management, where group of students are required to apply corporate brand knowledge using the ACID framework developed by Professor John Balmer. The students have proposed several interesting corporate brand strategies based on their research and the panel members were impressed by their ideas, presentation skills and professionalism.

Mr. Kim Cohen gave a special comment following the presentations:

“Thank you so much for including me in your corporate brand management presentations today. I was truly impressed by the high standard of your students and the ability to think on their feet. It was an enjoyable and stimulating experience.

For me, an additional element of real interest was to become acquainted with Professor Balmer’s ACID test and see its application in the students’ presentations. This approach would certainly have focused main board directors’ attention to corporate brand stewardship and protection had it been available to me in my corporate career.”

BBS MSc Corporate Brand Management Presentations 9A

The MSc Applied Corporate Brand Management programme covers issues of branding in blue chip companies, the service industry, banks, petroleum companies, lifestyle organisations, corporate brand heritage, nation and place branding.

BBS MSc Corporate Brand Management Presentations 4A

The core contents of branding are examined at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.  The programme also has an optional 16 week Professional Practice.  The unique feature of the work placement distinguishes the programme from other Masters in the country.

 

 

BBS to deliver ‘Micro-MBA’ to HM Treasury

Brunel Business School will be delivering a 5-month ‘Micro-MBA’ to HM Treasury Government Department, starting in March 2015. This opportunity builds on the relationship established by Professor Zahir Irani (Dean of College of Business, Arts and Social Sciences) during his full-time secondment to the Cabinet Office as Senior Policy Advisor during 2014 and subsequent on-going advisory role.

imagesThis innovative programme will cover areas ranging from leadership values through to strategic planning. There is also a strong personal development aspect to the programme, which involves sessions on personal and organisational resilience. Joh Kingman the second Permanent Secretary to the Treasury, has fully supported the initiative and commented on the ‘relevance and informative’ nature of the programme.

The Micro-MBA is a result of a collaborative design process of building a programme that meets the needs of HM Treasury, which is being sponsored by Ms Becky Wyse (Head of Growth Strategy, HMT) who commented that:

“The Micro-MBA enables future HMT leaders to develop a vital understanding of leadership and management techniques in the 21st century.  We’re enormously grateful to Brunel for bringing a wealth of expertise and experience to the course, which the department will benefit from for many years”.

The programme will kick-off with a 2 day residential programme at Brunel, where attendees that will have been selected through a rigorous process will be able to experience the look, feel and resources available across the University. Professor Irani commented:

“Brunel is developing strong links across Government and I am pleased to be able to find ways in which we are able to develop Civil Servants in being able to serve the public better through the excellent work that they do”.

Brunel Business School has a dedicated team of experienced staff responsible for delivering this Micro-MBA, with Dr Ramzi El-Haddadeh, who has been closely involved in the programme development, appointed as the Micro-MBA course director by the Dean.

My post-graduation story by MBA Alumnus Sam Adodra

My Post Graduation Story

“I joined the Brunel MBA in 2003 and specialised in entrepreneurship and international marketing. After graduating in the summer of 2005, I found work as a business consultant.

SamAdodra. 1pgFamily commitments meant that my salary was crucial and as the recession began to bite in 2008 my working days were becoming longer as I had to travel further to work. My family life began to suffer and around this time I decided that a good work/life balance was crucial to my well-being.

Opportunity Knocks

In both 2008 and 2009 I was headhunted as an MBA graduate and offered a golden chance to move abroad and work in Singapore for an investment bank.

Although the western world was in recession, the economy in much of Asia was booming. I would probably have taken the opportunity but I knew from friends that work in the City how long the hours can be in finance, working for the investment banks.

More importantly, finance wasn’t the path that I wanted to go down in my career. I’d been harbouring ambitions to set up my own business since finishing the MBA.

Breaking Free

In 2010, I finally took the plunge and left my full time job to start up a Digital Marketing agency, which is now called Imageshield. The first year was very tough. I was an unknown in my space and although I had confidence from the MBA, I had no one to guide me.

I took on freelance consulting projects to supplement my income because I was making very little from my business. I was determined to make it though and in 2011 I made a small breakthrough. After attending dozens of networking events and courting local businesses, I turned things around and began to make a profit.

Becoming An Author

In 2014, I finally realised an ambition of mine, which was to write and publish a book. My book has gone on to become an Amazon best seller since the launch in October 2014 and I’m very proud of this.SEO Expert Strategies

My online profile has significantly grown and by positioning myself as an expert, I have more business opportunities available and doors opening. Clients now approach me for business and as a result I am able to command higher fees.

 

I have also been recently invited to create a presentation, centred on the content in my book, to an online marketing firm that has an email database of over 60,000 corporate professionals on their books. That presentation is now live on the Internet.

Be Your Own Boss

The upsides of being your own boss are massive. It means that I’m in control of my own destiny. I get to work on my own terms, not someone else’s, and if I fail, I only have myself to hold blame.

If you are thinking of starting your own business then I’d highly encourage you to look for a mentor. Don’t make the mistake of thinking that you can do it all on your own. That just leads down the road to failure. Invest in yourself because your knowledge is your strongest asset.

Once you acquire a skill, it’s yours forever. People can strip you of your belongings but no one can take away what you’ve learned because it stays in your head.

Although many business skills are generic, every industry has its own nuances. It’s only when you master these that you’ll start to enjoy success. If you’re thinking of starting your own business and you get an opportunity to learn from someone else’s mistakes then grab it with both hands.

Key Learning Points

One very important lesson that I’ve learned in my entrepreneurial journey is the need to do something that you enjoy. If you don’t have a passion for the business that you’re setting up, why are you in it?

If you really enjoy the business that you’re in, then you’ll stand a better chance of success because it won’t feel like work. You will have a lot of struggles in the beginning but if you’re enjoy what you’re building then you’re much more likely to succeed.

I want to leave you with a few key takeaways:

  • Enjoy the journey. Find something you’re passionate about so that it sustains you when times are difficult.
  • Keep on top of your cash flow – sounds obvious but most new businesses fail within 5 years because they don’t look after their cash flow.
  • Build a system where you can delegate. If everything in your business only revolves around you, you’ll eventually burn out. If you build a system from the beginning then you’ll easily be able to grow.

The objective of any business owner should be to work ON their business, figuring out ways to make it grow, rather than IN the business – where you fulfil and then have no time left to generate new business.”

If you’d like to connect with me, you can do so below:
LinkedIn: http://www.linkedin.com/in/SamAdodra
Email: info@imageshield.co.uk

MBA students finalists in Mayor of London’s Low Carbon Entrepreneur 2015 Competition

crpThree Brunel MBA students (Rajan Dua, Chloe Zhen and Paul Ouro) are happy to share that their recently launched business venture, Stars Key And Hutch has been selected as one of the 10 finalists for Mayor of London Low Carbon Entrepreneur Competition 2015.

The competition asks London’s students and recent graduates to come up with idea’s to reduce London’s energy use and carbon emissions.

In total, 150 applications were received this year out of which only 10 teams will compete in the final round.

Splash

The final round, which is to be held at City Hall on 13th March 2015, Stars Key And Hutch will be pitching their idea in Dragon’s style (a two minute pitch) to the judging panel who picks the winner (a price of £20K!).

Low-Carbon-Spotlight

The 2015 panel includes Dame Elllen MacArthur DBE, award-winning solo yachtswoman; Charlene White, journalist & newsreader; Richard Reed, entrepreneur, co-founder of Innocent Smoothies; Siemens UK CFO Andrew Hall; Siemens Global Head of Urban Development Martin Powell; Morad Fareed, co-founder of Delos; and the Mayor’s Senior Adviser on Environment and Energy Matthew Pencharz.

This is the first time that a team from Brunel has made it to the first round! Brunel Business School wishes them the best of luck!

 

BBS Boot Camp Amazing, says Applicants

Brunel Business School held it’s sixth successful Boot Camp for university applicants, which took place from 17-19 February 2015.  A second Boot Camp for this year will be taking place by Brunel Business School in April 2015.

Bootcamp group 1

The Business Boot Camp  at Brunel Business School is an exclusive event for candidates holding an offer to pursue their Business Degree in Brunel University London. The Boot Camp is a residential event, allowing participants to truly experience being a student and living on campus.

This interactive event offers participants an opportunity to:

  • Engage within a stimulating learning environment
  • Be exposed to the latest business thinking
  • Develop aptitude and critical thinking skills
  • Be exposed to motivational speakers such as “Meet the Apprentice” Saira Khan, as seen on TV
  • Participate in business simulation games
  • Network with other high achieving applicants
  • Experience what it’s like being a University student before actually going to a University
  • Get a taste of Brunel Business Life Employability Programme

Bootcamp group 2

Here’s what some of the participants of the February ‘15 Boot Camp had to say about the event in the Boot Camp Facebook Group:

  • Grace Povey: Just firmed Brunel! Look forward to seeing some of you there x 🙂
  • Wosam Atrash: Great Uni, great teachers, great friends & one epic experience!
  • SJ Obadina: The bootcamp was an amazing experience.  I learnt so many new things and it was fun meeting new people.  Also, thank you to all the staff and student ambassadors.  You did a great job 🙂
  • Tj Higgs: Thanks guys for making the last three days so great, hopefully I will see some of you again soon and good luck for the future 🙂 Also, thanks to the group leaders for all your help! 🙂
  • Alex Downes: I’ve really enjoyed the past few days at Brunel, despite the early starts.  It has been great to meet you all, hopefully I’ll see some of you next year if not good luck in the future and whatever you decide to do.  Also a special thanks to the group leaders.
  • Smia Hussain: I loved the 2 and a half days at Brunel, they were amazing!  Definitely think my confidence has improved 🙂 Thank you to all the Business Ambassadors.  Good luck with whichever university you choose guys!
  • Jill Shah: Thanks guys! Really enjoyed it and thank you to all the Business Ambassadors! 🙂
  • Jack Irwin: Great three days guys! Well done to all the teams – and to the winners!
  • Michaela Williams: So much fun meeting you all and really enjoyed the opportunity to work alongside you all!  Thank you to the ambassadors and leaders!
  • Bizhan Neromand: It was a wonderful experience and an unforgettable boot camp! Best memories…Thanks everyone! 🙂

Bootcamp winning team