Top, rather than middle-ranking, business schools tend to be the focus of academic research. However, a seminal study by Rudaina Mahmoud (Brunel PhD marketing scholar) revealed the attractiveness dimensions valued by international postgraduate students within a prominent middle-ranking metropolitan, business school. Key factors valued by the students included not only a business school’s research profile and teaching, but also the country/city and physical campus.
Rudaina Mahmoud successfully defended her PhD thesis on 14th July and the quality of her work resulted in an exemplary pass (without the need for corrections). Her first supervisor was Professor John M.T. Balmer and her second supervisor Dr Weifeng Chen.