The Brunel MBA students have recently enjoyed a visit to Coca Cola Enterprises bottling facilities in Edmonton, North London where a presentation delivered by the Coca Cola host highlighted many aspects of running a large corporation, from marketing challenges, business operations management, sustainability, to human resource management. Although Coca Cola comes across as a standardised product across international markets, students learned that behind this standardised image, there are many adaptations to both the product, price and its packaging between markets.
Sustainability initiatives were also demonstrated and a discussion followed regarding the challenges presented by the widespread recycling options between and even within markets, notably in the UK where each local council drives their own recycling agenda.
Christina Scandelius, the Deputy MBA Director, who accompanied the students on the visit said:
“This visit gave our MBA students a great insight into the business operations of a very well known brand – our main objective of this industry visit and part of a series of corporate events taking place as part of the Brunel MBA programme. The students also enjoyed a tour of the state of the art bottling facilities which demonstrated a highly automated process with an average of 1 million bottles filled per day.”
As a part of the Business Life employability programme, the Brunel MBA students undertake regular visits to companies in the UK and many companies visit the students on campus as part of the MBA Guest Speaker Series: “Let’s Talk Business”.
The following companies have an on-going relationship with the Brunel MBA and our students have a chance to network with representatives from:
- British Airways
- Capital & Counties Properties PLC
- Enterprise Rent-a-Car
- Goldman Sachs
- Iraq Energy Institute
- Johnson and Johnson
- Lloyd Northover
- Microsoft UK
- Oxford Instruments
- Radley Yeldar