Brunel Business School is amongst the first few Business Schools in the UK to introduce postgraduate placements for students completing their Masters programmes as far back as 2011. This feature, pioneered in the UK for undergraduate students by Brunel University, is becoming more popular amongst more mature students, for whom such a placement can often serve as a springboard to often extremely competitive labour market. Postgraduate work placement employers cover all related expenses with many also providing a salary.
Two programmes are currently offering work placement for students on the postgraduate level:
- MSc in Management with Work Placement (since 2013)
- MSc in Applied Corporate Brand Management with Work Placement (since 2011)
Placements are an integral part of the courses and students receive support from the academic staff and the Placement & Careers Centre while on placement.
MSc in Applied Corporate Brand Management Work Placements
Students’ placement take place from September to January the following year and previous placements involved roles such as project manager, marketing executive, brand researcher, internal communication officer and marketing officer amongst others.
Work placements are offered to suitable candidates with companies represented in the Applied Corporate Brand Management Advisory Board amongst others:
- Heathrow Airport
- Telefónica Europe
- Radley Yeldar
- Jim Northover Limited
- Network Rail
- Right Management
- Tata Beverages
- Tetley Tea
MSc in Management Work Placements
Students will be beginning their placement starting in June 2014 through to September, with some starting their placements on a part time basis in January 2014 already.
Work placements where students will be taking up roles in e-marketing, HR, finance and client services have already been secured in the following companies:
- Grant Thornton
- Coats plc
- Better Lettings
Work Placement Testimonials
“During the summer of 2012, I had the opportunity to start my work placement at the successful brand agency BrandPie. I supported one of their top account managers in his day-to-day work and took on some of my own projects and research for the agency. I’ve work on an important project to rebrand an international technology company named ARM. The process included an audit of the market, interviews, re-defining their vision and purpose along with supporting the design team in designing the company’s new visual identity. I have also been involved in creating a new brand for a charity programme inspired by a pilot project the prince of Wales started in 2011. The programme was built for young kids to interest them in STEM. Finally, my work involved research and supporting the BrandPie to prepare for pitches. Working along creative strategist like Dave Allen, Roger Partington, Terry Moore, Sally Bye, Creative director Pete Widdup and Engagement consultant Kevin Keohane was a privileged.” Mai An Tran
“My work placement was done with the corporate marketing team of Network Rail, the company that is in charge of the British Rail infrastructure. My role was to blend business, consultancy and academic insights, in order to create scenarios and tools for corporate brand management in a context of ongoing devolution and strategic partnerships. The placement provided me with the opportunity to apply the newly acquired knowledge in a blue chip corporate environment and to develop valuable insight about the art of engaging a business audience with the science of branding.” Manuela Irimescu
“I had the unique opportunity to work as an inter n for Tata Global Beverages (TGB), one of the leading companies in hot beverages. At TGB, I got to work on a part of the course, the placement at TGB has made my portfolio stronger on the basis of being a foreign work experience. This placement gave me the opportunity to work on the client’s side and get a different kind of perspective of working in the Marketing department of a global conglomerate. This has lead me to come in close contact with a lot of new areas like working with Kantar and Nielsen research data where I got to work with consumer trends and sales figures. Tetley being a heritage brand has always been at the forefront of innovation and new product development and I have learnt the importance of innovation even though tea as an everyday product. Another insight that I gained during my internship was the understanding of television as a media vehicle in the UK. This was a very crucial lesson for me since TV remains one of the most used advertising mediums. Finally, I am very proud to mention that I was given the task to organise a small tea party celebrating Tetley’s 175th anniversary in the London office. Managing and coordinating with different people has definitely taught me how to deal with people and manage their expectations. All in all, I must say that the ACBM course gave me a specialised understanding of corporate brands and the placement at TGB complimented the course very well. “ Mushfique Mannan