Held at the Seattle Hotel in Brighton Marina, East Sussex, five marketing faculty and five PhD students spent the two day retreat writing (and receiving writing support) on manuscripts aimed at top journal articles. An especial focus of the retreat was its focus on co-authored articles by marketing doctoral students and their supervisors.
The two day event was very productive and was a successful event. Professor Balmer noted:
“In addition to providing meaningful support for the research community of marketing scholars, this-and other analogous events-do much to burnish the already strong esprit de corps within the Centre for Research in Marketing. It was wonderful that so many faculty and their doctoral students supported this event: this was truly wonderful!”