BBS to deliver “mini-MBA” for SMEs as part of research initiative established by Prime Ministers of UK and India

Brunel Business School is helping develop management capacity for UK and Indian SMEs in the engineering and manufacturing sector in a project funded by the UK-India Education Research Initiative (UKIERI).  UKIERI was established by Prime Ministers David Cameron and Manmohan Singh.

One of the outcomes of the project is a workshop, not unlike a “mini-MBA”, for UK and Indian SMEs organised by Brunel Business School, Brunel University – London, along with the National Institute of Technology in Trichy, India and Uxbridge College which has been developed over the past 18 months and tested with various SME groups in India.  The workshop is open for registration and will take place on 15th May in Brunel Business School.

The joint workshop brings together UK and Indian SMEs to learn about the latest thinking in the development of future SME capacity. The workshop also provides an opportunity to explore mutual business opportunities for the workshop attendees.

Workshop Programme

  • 1100 Coffee and Registration
  • 1115 Welcome and opening remarks
  • 1130 Marketing and Business Development –  Prof Suresh Paul Antony and Dr. Maged Ali
  • 1215 SCM and Operation  –  Prof  Godwin Tennyson
  • 1300 Lunch
  • 1345 Business Strategy and Technology Management – Prof  Sundarrajan
  • 1430 Accounting and Finance –  Dr. Jill Collis
  • 1515 Tea Break
  • 1630 HR and culture – Prof Ashley Braganza
  • 1715 Information Technology and Quality – Prof Ganesan Kannabiran & Dr Sam Al-Jajjoka
  • 1800 Wrap up and Close
  • 1830 Dinner and Refreshments


The workshop is open to owners/managers of UK and Indian SMEs and their valued employees. SMEs can register for this event held on 15th May in Brunel Business School by sending name, designation, organization, nature of business, address and contact details (email and telephone) to . The workshop is funded through UKIERI and there is no registration fee. Refreshments and dinner will be provided. Please inform us of any dietary requirements.

For full details on the workshop please click on the picture below.

Full details of the workshop

Full details of the workshop

Our top pick of fun activities for 7 days of Easter break

Here’s our top pick of the fun and often free activities you can partake in during the 7 days of Easter Break. Some local, some requiring a little travel – but all great fun for you and friends!


  • Wednesday: Take part in the Guided Walks organised by the Brunel Museum. Click here.
  • Thursday: Arrange a visit with your mates to the Battle of Britain RAF Bunker in Uxbridge. Click here.
  • Friday: Celebrate 50 years of Willy Wonka and Charlie Bucket and discover fascinating facts about the history of chocolate in Kew Gardens on this hop-on hop-off train. Click here.
  • Saturday: Apple extravaganza with straw bales, hot smoked meats and some fine deep south Americana steeped blues in Hackney’s Cider Fest. Click here.
  • Sunday: Decorate an egg, make a pom-pom chick & meet the Easter Bunny on this Annual Trip: Hidden Depths Canal Cruise from King’s Cross via Islington Tunnel. Click here.
  • Monday: Come and celebrate St George’s Day in Trafalgar Square on bank holiday Monday! Click here.
  • Tuesday : Hunt one of the 650 deer with your camera in the beautiful Richmond Park. Click here.

BBS researchers present work towards reducing energy consumption by using ICT

Brunel Business School researchers set off to Karlsruhe, Germany in March 2014 to attend the second of six planned Consortium meetings of the DAREED project. DAREED is a multi-million pound EU funded project that aims to develop an innovative ICT service platform to foster energy efficiency and low carbon activities at neighbourhood, city and district level.


The consortium meeting took place on the 11th and 12th of March 2014 and was hosted by The Karlsruhe Institute of Technology (KIT) situated in the city of Karlsruhe, Germany. The meeting brought together 22 participants representing the 12 organisations of the DAREED Consortium spread across 4 European countries – UK, Germany, Spain and Italy.

BBS researchers who are responsible for leading two work packages:

  • (1) System Design and Knowledge modelling and
  • (2) Promotion, project dissemination and commercial exploitation of the project,

presented their progress at the meeting which was well received by the consortium.

DAREED project  was initiated on 1st of September 2013, and is supported by 2.9 million euros from the European Commission under the Seventh EU Framework Programme (FP7). DAREED‘s goal is to reduce energy consumption in buildings by using ICT, anticipating savings of between 7% and 10%.

OUR RESEARCH: British monarchy – the ultimate heritage brand.

What are the key aspects of heritage brands? Professor John Balmer‘s ground breaking research on the British monarchy addresses this question.

The Royal family imageCorporate heritage institutions give successive generations a sense of identity. Professor John Balmer of Brunel Business School has coined the term “corporate heritage marketing” to describe organisations that have a rich history, and ability to link the past to the present. Heritage branding is concerned with the marketing of history with brands that represent a particular period – such as the British Monarchy, London Taxis and Harris Tweed.

Professor Balmer used a case study on the monarchy in Britain and Sweden to investigate key components of heritage brands. He argues that heritage marketing has become a core competency of many brands – capable of generating positive public emotions.

Trust, affinity and authenticity were found to be the competencies which maintain corporate heritage. Trust concerns the level of confidence between the brand and the public. Affinity relates to awareness of the public’s concerns and authenticity suggests the importance of the enduring identity traits. His work has led to a new conceptual model within the field of marketing.

Professor Balmer has been approached by many Royal households, as well as the Japanese and Spanish media, to comment on Royal families across the world in the context of heritage branding. This work allows long standing brands to become more effective– enabling them to grow and develop during changing times. Professor Balmer’s work has given academics and organisations a new way of conceptualising established organisations with a history in order to increase consumer loyalty and satisfaction.

This is just one stream of research on marketing and branding from CREAM (Centre for Research in Marketing), a research group in Brunel Business School.

BBS dedicated Career Consultants – on standby for all your career needs

Brunel Business School students have an excellent resource in a dedicated team of Career Consultants, part of the award winning Placement and Career Centre in Brunel University. Consultants can talk to students about their career options, check applications, give interview advice, and so much more. They help students in their career planning and provide resources and workshops to help them recognise and articulate their skills to employers.

Brunel Business School Careers Consultants can provide advice about the job hunting process, such as feedback on CVs, preparation for interviews and much more. To find out about the services the Careers team offer and how to make an appointment to see your Careers Consultant, please visit the Careers pages.

Calli Amiras, Careers Consultant for Business and Management students says:

Calli Amiras“As an international and postgraduate careers consultant, my role is to help international and postgraduate students improve their chances of getting a good job after graduation, either in the UK or internationally. I also specialise in Business & Management general and IT pathways and share economics and Finance.”

Helen Slingsby, the MBA Career Coach explains:

Helen Slingsby“My role is to help students understand how to tell their own story to employers and potential business partners. If they don’t know who they are, what makes them thrive, where do they want to be, then how can they convince others at, let’s say, a networking event or at an interview for that all important job. I want to help students discover what the MBA can do for them in the UK but also in more buoyant job markets abroad. They need to learn how to create their own luck from the word go.”

Recent Brunel graduates can also get help from the dedicated Careers Consultants for up to two years after graduation though it’s best to get in touch with them sooner rather than later to maximise the help they can give you.

Meeting your Careers Consultant

If you are looking for careers advice and guidance there are two ways that you can talk individually with a Careers Consultant.

Designed for short discussions, 15 minute appointments on a one-to-one basis are available daily, and you can book a time on the day that you would like to see a Consultant. Longer appointments are for more in depth discussions and are booked in advance with the Careers Consultant who is responsible for your course. If you can let them know what you would like to discuss,

To book please email your Careers Consultant or

Spotlight on gender in organisations in latest publication from BBS scholars

Savita Kumra and Ruth Simpson from Brunel Business School have co-authored the latest handbook from Oxford University Press: The Oxford Handbook of Gender and Organizations.

bookThe Oxford Handbook of Gender and Organizations is a comprehensive analysis of thinking and research on gender in organizations with original contributions from key international scholars in the field. The focus of examination is inequality of opportunity between the genders and the impact this has on organizations, individual men and women and society as a whole. The Handbook comprises four sections. The first looks at the theoretical roots and potential for theoretical development. The second section focuses on leadership and management and the gender issues arising from this field. The third section considers the gendered nature of careers while the final section examines masculinity to assess the diversity of masculinities evident in organizations. By bringing together a broad range of research and thinking on gender in organizations across a number of disciplines and conceptual perspectives, the Handbook provides a comprehensive account of both contemporary thinking and future research directions.

Dr Savita Kumra is a Senior Lecturer at Brunel Business School. Savita completed her doctorate at Cranfield School of Management Savita is co-track chair of the Gender in Management Track at BAM, Associate Editor of Gender, Work and Organization and an Editorial Board Member of Gender in Management: An International Journal. She is also International Research Fellow in the Novak Druce Centre for Professional Services at the Said Business School, University of Oxford. Savita has published a textbook with Oxford with colleague Simonetta Manfredi, ‘Managing Equality and Diversity: Theory and Practice’ which won the CMI Management and Leadership Textbook of the year in 2013. She has published in British Journal of Management, Gender, Work and Organization, Journal of Business Ethics and Gender in Management: An International Journal.

Ruth Simpson is Professor of Management at Brunel Business School, Brunel University (London, UK). Drawing on her work on gender and organizations, she has published 7 books and a large number of journal articles. Her most recent co-authored book Emotions in Transmigration explored the intersection of gender, emotions and migration in a number of case studies across the United States, Europe and Southeast Asia. She has published in Human Relations, Work Employment and Society, Gender Work and Organization, Academy of Management (Learning and Education), Management Learning and Organization among others. She is associate editor of Gender Work and Organization and editorial board member of other journals including Journal of Managerial Psychology.

Prof Mustafa Ozbilgin co-authors latest International Human Resource Management textbook

9781107669543Mustafa Özbilgin, Professor of Organisational Behaviour and Human Resource Management at Brunel Business School, Brunel University, has co-authored the latest textbook on International Human Resource Management.

“International Human Resource Management offers a contemporary and multilayered introduction to international and comparative human resource management for university study. It critically analyses the core issues and emerging trends in the field, with a consistent emphasis on real-world scenarios and concerns. At the macro level, the book examines how IHRM fits within and adapts to the ever-changing environment of international relations and global development. At the firm level, it elucidates the strategic goals served by IHRM and the processes used to achieve them. At the individual level, the analysis extends beyond the traditional focus on expatriates to encompass the various IHRM actors and their motivations. Each chapter features a case study, tutorial activities and discussion questions. The book concludes with three extended case studies, each based on a specific region, to help students consolidate their understanding.”

Authors: Mustafa Özbilgin, Brunel University, Dimitria Groutsis, University of Sydney, and William Harvey, University of Exeter

ISBN: 9781107669543

Mustafa Özbilgin is Professor of Organisational Behaviour and Human Resource Management at Brunel Business School, Brunel University (London, UK). Drawing on his research on equality, diversity and inclusion at work from comparative and relational perspectives, he has published more than 10 books and large number of journal articles. His most recent book, Equality, Diversity and Inclusion (Edward Elgar) brings together papers from over 30 scholars in the field and his other text, Global Diversity Management (co-authored with Ahu Tatli, Palgrave) provides evidence from international field studies. He has authored and edited ten books and published large number of papers in journals such as Academy of Management Review, Academy of Management Learning and Education, British Journal of Management, Human Resource Management (US), Journal of Vocational Behavior, International Journal of Human Resource Management, Human Relations, Gender Work and Organization among others.

He is the Editor-in-Chief of the British Journal of Management (Wiley-Blackwell, 2010 to date) and he serves as an associate editor for Gender Work and Organization. He sits on the Editorial Advisory Boards of the Academy of Management Learning and Education (AMLE), Journal of Managerial Psychology and Equality, Diversity and Inclusion: an international journal among others.

Having worked at University of Hertfordshire, University of Surrey, Queen Mary, University of London and University of East Anglia over the last 12 years, Professor Özbilgin has held visiting posts at the Cornell University (USA), CEPS-Instead (Luxembourg), Japan Institute of Labour Policy and Training (Japan). He currently holds visiting professorships at the University of Paris (Pantheon-Assass) and Dauphine University in France and St Gallen University in Switzerland.

OUR RESEARCH: Minimising disasters – can supply chain management help?

With natural disasters becoming more frequent, can supply chain management help? Dr Mansouri used mathematical modelling to assess how to increase the number of people receiving relief in the face of natural disasters.

aHow victims of natural disasters get the materials and lifesaving equipment they need is a question that many ask when the news of a natural disaster is broken. Over the last 20 years earthquakes have been responsible for over 800,000 deaths globally.

Linking supply chain management (supplying affordable products to the right people in a timely manner) to humanitarian aid efforts may be a way to help more victims of natural disasters. Dr Afshin Mansouri of Brunel Business School investigated a way to reduce response time and costs of humanitarian relief in Iran through mathematical modelling. Using traffic information, costs of relief items and analysis of earthquake scenarios he found that the current humanitarian network can only supply 20% of the demand for disaster relief in Tehran (about 2,000,000 people). Dr Mansouri’s research found a solution which can lead, potentially, to a 24% increase in capacity – capable of helping an extra 500,000 people.

Getting humanitarian aid to those in desperate need can seriously increase rates of survival and reduce levels of suffering. The research has contributed to the applied research at the University of Tehran on humanitarian operations. Dr Mansouri shows humanitarian aid efforts can learn from commercial organisations when it comes to logistics and supply of relief and medical materials.

This and other research is conducted in Operations and Supply Chain Systems research group in Brunel Business School.

Marketing research group writing retreat in Brighton

A new initiative, a two day writing retreat for marketing faculty and marketing PhD scholars, has been organised by Professor John M.T. Balmer (Director of the Centre for Research in Marketing).

brightonHeld at the Seattle Hotel in Brighton Marina, East Sussex, five marketing faculty and five PhD students spent the two day retreat writing (and receiving writing support) on manuscripts aimed at top journal articles. An especial focus of the retreat was its focus on co-authored articles by marketing doctoral students and their supervisors.

This initiative is part of series of events organised by Professor Balmer which has the objective of supporting the research and publishing activities of Brunel Business School‘s marketing scholars.

The two day event was very productive and was a successful event. Professor Balmer noted:

“In addition to providing meaningful support for the research community of marketing scholars, this-and other analogous events-do much to burnish the already strong esprit de corps within the Centre for Research in Marketing. It was wonderful that so many faculty and their doctoral students supported this event: this was truly wonderful!”

Top 10 things about Brunel Campus you simply must know

Brunel is a campus-based university, so virtually everything you need is moments away. You are never more than a ten minute walk from halls of residence, catering, social, sports and study facilities, lecture theatres, the Library and support services. From restaurants, bars and a club to gardens, the Atrium and the Quad, there really is something for everyone – whether you want to relax and unwind, pursue your interests, have a night out or try something new.

Here’s our top 10 things you simply must know as a student coming to study in Brunel University.

  1. You can have friends stay overnight on campus or join you in one of our nightclubs on campus or in Uxbridge
  2. You can study foreign languages for FREE during your studies in Brunel
  3. There are many places for that lunchtime snack: on our campus you will find Subway, Costa, Starbucks and much more
  4. Brunel is a University where Sport and Fitness matters
  5. Our students get placements with some really BIG businesses: IBM, Lloyds TSB, PriceWaterhouse Coopers, Adidas, Walt Disney, Microsoft and many more!
  6. We welcome the artistic types: sing, dance, draw, create, learn to play a new instrument!
  7. You can join tens of societies (or set up your own) and make new friends who share your interests from Anime to Zombie!
  8. The University Medical Centre is friendly, approachable, with doctors who are interested in student health
  9. We have our own on-campus shops and services: HSBC bank, Costcutter, pharmacy and more
  10. Our Halls of Residence are all on campus within 10 minutes walk of your lectures. There’s wi-fi, bedding, 24h security, en-suite rooms and shared kitchens.