Brunel Business School will be hosting an interesting research seminar for healthcare professionals and researchers interested in the role of social media in healthcare services. The speaker, Gee-Woo Bock, a renowned Professor from Sungkyunkwan University in Seoul, Korea, will present the latest findings and talk about their application for the healthcare industry.
Prof Gee-Woo Bock will discuss how material resources, intellectual resources, and human resources in Structure-Process-Outcome framework affect both the technical process of care and the interpersonal process of care, and subsequently, the result of care.
The seminar will be of interest to healthcare professionals and researchers as well as Brunel MBA students pursuing the Healthcare Management specialisation.
- Date: Wednesday 15th January, 1-2pm,
- Location: Room 324, Eastern Gateway Building, Brunel University
- Register: Email firstname.lastname@example.org
Gee-Woo Bock is a full professor at Sungkyunkwan University in Seoul, Korea. He worked for Samsung Economic Research Institute for 7 years and at the National University of Singapore for 5 years. He has been an Associate Editor of I&M since 2012. His current research interests are knowledge management, virtual community, trust in electronic commerce, online rumors, and supply chain management. His papers published in MIS Quarterly, IEEE Transactions on Engineering Management, Information and Management, Communications of the ACM, International Journal of Electronic Commerce, European Journal of Information Systems, Journal of Information Science, Behavior & Information Technology, and many others.