Think carefully before you tweet: it could be bad for your career.

Once again social media precipitates a clash of cultures as demonstrated by this week’s BBC news of the resignation of UK’s first youth police and crime commissioner following the discovery of her controversial twitter activity. Dr Chris Evans, Senior Lecturer in Brunel Business School specialising in Web 2.0, comments:

“Our research in Brunel Business School helps understand how Paris Brown is victim to the effects of social media as a disruptive innovation. Previous generations have been accustomed to a clear boundary between their public and private lives. Articulating prejudices could be confined to the privacy of a teenager’s bedroom. But social media now require us to rethink both what we say and how quickly we judge what others have said.”

Dr Chris Evans is a member of the Information Systems Evaluation and Integration (ISEing) research group in Brunel Business School and a lecturer on the MSc Business Intelligence and Social Media programme commencing in September 2013.


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