Corporate Branding top of agenda for BBS co-hosted Colloquium

Prof TC Melewar

As the Founder and Chair of the Corporate Branding, Identity, Image and Reputation Colloquium (COBIIR), Professor T C Melewar  from Brunel Business School co-hosted the 2nd Colloquium at Middlesex University Business School recently.  The Conference Chair, Dr Jyoti Navare organised the two day event which was attended by 30 delegates from several countries around the world.  The event was opened by the Dean of the School, Professor Anna Kyprianou.

Papers were discussed on the collective concept of Brand, Identity, Image and Reputation management. The submitted papers, from the UK and other European, Asian, African and Canadian academics, considered research not only on the connectiveness of these constructs in varying consumer contexts but also the potential implications for economic and reputation sustainability. COBIIR opened up the dialogue on research into avenues not only in terms of impacts on consumers and relationship building but also impacts for managers (public, private and not for profit)  in making sense of corporate brands for their organizations and their markets and indeed the wider context of new ideologies which affect organization identity and reputation build.

Selected papers from this event will be published in a Special Issue in the International Studies of Management and Organization journal.

Find out more about Prof TC Melewar and the Centre for Research in Marketing (CREAM)

BBS graduates share stories of their university experience

Successful graduates from Brunel Business School look back at their time at Brunel University and share their memories and the experiences they gained while studying for a Bachelor Degree with BBS.

It’s been an amazing journey

Waleed Ahmed Marketing and Admissions Team Brunel Business School

After visiting Brunel, my final decision about my future university was very clear. The first thing that caught my interest was its campus. It has everything: restaurants, a bank, bars, coffee shops, a massive library, an incredible sports and athletics centre all in an easy reach for its students. This really appealed to me. It was clear to me that this would be where I would like to live and study and it wasn’t long before I became a student here. Read more….

Graduated from BSc (Hons) Business and Management (eBusiness Systems), 2012

The support to help me gain my placement was beyond my expectations

Angel Chen Business Analyst, Morgan Stanley

I did a year’s placement in Morgan Stanley. The experience was invaluable as I had first-hand experience in the Operations department.

During my placement year, my performance was monitored by the placement tutor and there were regular contacts from the university. I felt supported in my personal and professional development by the academic staff. Soon afterwards, I was offered a graduate job by Morgan Stanley based on my performance during my placement year. Read more…

Graduated from BSc Business and Management (Accounting), 2010

The opportunities available to me have been outstanding

Siobhan Feeney  Volunteered for Global Vision International

Throughout my time at Brunel, the academic standard of lecturing was exceedingly high. The Business Life programme in BBS gave me the opportunity to develop many skills such as team work, and leadership. It increased my confidence in communication and presenting. I was provided with endless amounts of development and networking opportunities. It lead me to meet and work with some really amazing people! Read more….

Graduated from BSc Business and Management, 2012


Brunel Business School has supportive academic staff

Phillip Hughes IM Project Manager & EMEA Sales IT Ops Leader GE Aviation

I wanted to study in a campus university where there are lots of student activities happening on campus hence I chose Brunel. I made the right choice. Brunel Business School has supportive academic staff and the curriculum was designed to help students to gain graduate employment. Many of the modules were tailored to develop students’ work skills that are sought after by employers

such as analysing financial data, preparing a marketing plan etc.

There are many business schools to choose from – but I am glad that I chose Brunel. Read more…

Graduated from BSc Business and Management, 2010

Read more of these and other stories on our website. For more information about our Undergraduate Courses visit our Course pages.

90 Days to Job Success Course starts for graduates in Jan 2013

To help graduates succeed in a competitive labour market Brunel Business School and the award winning Placement and Career Centre have developed a short, intensive 90 day programme starting on 7th January 2013. With opportunities to structure and improve job search strategies, graduates will get hands-on support from careers consultants from the Placement and Careers Service.

Brunel Business School alumni can register for this bespoke, exclusive and completely free Personal & Professional Development course now and start the countdown to success on 7th January 2013. This course is a part of Business Life on-going development phase and will help graduates get closer to the job they want from the comfort of their own home!

Business Life logoGet closer to the job you want – in only 90 days!

 At the end of this course, graduates will:

  • Have structure and focus required in job search effortsnewsPccLogo
  • Be better equipped with the tools needed to conduct more successful job searches
  • Understand what graduate employers are looking for in applicants especially in assessment centres
  • Have confidence in their abilities and better manage their of expectations

Personalised assistance at time that suits you!

As this is a distance learning course graduates can complete the programme when and where convenient to them. Delivery is carried out remotely via a series of webinars  and email and Skype 1-2-1 sessions with careers consultants.

Apply today and start your 90 Days to Job Success on 7th January!

To apply please complete the online application form. Alternatively, for further information, please contact

Students learn Operations Management in BMW’s Oxford facilities

Business Life logoAs part of the Business Life Programme, Dr Grahame Fallon led a party of 12 MSc in Management students on this year’s BMW MINI Oxford Plant tour in December 2012.

Dr Fallon writes on behalf of the MSc Management tour party:

The day was cold and frosty but we all set out bright and early with considerable enthusiasm, arriving at BMW Mini’s Cowley, Oxford plant in good time for the 11am tour, leaving time for a welcome coffee stop en route. On arrival at the plant, we were kitted up with protective overalls and intercom equipment, so that we were able to hear the expert commentary from the tour guide during our walk around the assembly plant.

MINI visit

MINI visit

The tour took just over an hour, and we were able to track the assembly of a range of mini cars from arrival to final completion. We were all impressed by the state of the art quality and efficiency of the supply chain and operations management techniques that were used in the plant. It was fascinating to see the use of robotics at many stages of production, and the way in which teams of workers were organised using total quality management procedures and insights. The tour party asked many questions, leading to fascinating insights into the way that BMW MINI is run. MINI’s BMW inspired recruitment, training and development and apprenticeship schemes were explained to us during the tour, together with the impact of the BMW takeover on the company’s strategic and operational management, and on the continuing high levels of investment that have made the Oxford MINI plant sustainable.   At the end of the tour, there was an opportunity for us to take photographs against the background of MINI cars from different eras.

This was a great tour, which we all thoroughly enjoyed!

Find our more about the MSc in Management programme in Brunel Business School by visiting our website.