Prof TC Melewar
As the Founder and Chair of the Corporate Branding, Identity, Image and Reputation Colloquium (COBIIR), Professor T C Melewar from Brunel Business School co-hosted the 2nd Colloquium at Middlesex University Business School recently. The Conference Chair, Dr Jyoti Navare organised the two day event which was attended by 30 delegates from several countries around the world. The event was opened by the Dean of the School, Professor Anna Kyprianou.
Papers were discussed on the collective concept of Brand, Identity, Image and Reputation management. The submitted papers, from the UK and other European, Asian, African and Canadian academics, considered research not only on the connectiveness of these constructs in varying consumer contexts but also the potential implications for economic and reputation sustainability. COBIIR opened up the dialogue on research into avenues not only in terms of impacts on consumers and relationship building but also impacts for managers (public, private and not for profit) in making sense of corporate brands for their organizations and their markets and indeed the wider context of new ideologies which affect organization identity and reputation build.
Selected papers from this event will be published in a Special Issue in the International Studies of Management and Organization journal.
Find out more about Prof TC Melewar and the Centre for Research in Marketing (CREAM)
To help graduates succeed in a competitive labour market Brunel Business School and the award winning Placement and Career Centre have developed a short, intensive 90 day programme starting on 7th January 2013. With opportunities to structure and improve job search strategies, graduates will get hands-on support from careers consultants from the Placement and Careers Service.
Brunel Business School alumni can register for this bespoke, exclusive and completely free Personal & Professional Development course now and start the countdown to success on 7th January 2013. This course is a part of Business Life on-going development phase and will help graduates get closer to the job they want from the comfort of their own home!
Get closer to the job you want – in only 90 days!
At the end of this course, graduates will:
- Have structure and focus required in job search efforts
- Be better equipped with the tools needed to conduct more successful job searches
- Understand what graduate employers are looking for in applicants especially in assessment centres
- Have confidence in their abilities and better manage their of expectations
Personalised assistance at time that suits you!
As this is a distance learning course graduates can complete the programme when and where convenient to them. Delivery is carried out remotely via a series of webinars and email and Skype 1-2-1 sessions with careers consultants.
Apply today and start your 90 Days to Job Success on 7th January!
To apply please complete the online application form. Alternatively, for further information, please contact firstname.lastname@example.org
As part of the Business Life Programme, Dr Grahame Fallon led a party of 12 MSc in Management students on this year’s BMW MINI Oxford Plant tour in December 2012.
Dr Fallon writes on behalf of the MSc Management tour party:
The day was cold and frosty but we all set out bright and early with considerable enthusiasm, arriving at BMW Mini’s Cowley, Oxford plant in good time for the 11am tour, leaving time for a welcome coffee stop en route. On arrival at the plant, we were kitted up with protective overalls and intercom equipment, so that we were able to hear the expert commentary from the tour guide during our walk around the assembly plant.
The tour took just over an hour, and we were able to track the assembly of a range of mini cars from arrival to final completion. We were all impressed by the state of the art quality and efficiency of the supply chain and operations management techniques that were used in the plant. It was fascinating to see the use of robotics at many stages of production, and the way in which teams of workers were organised using total quality management procedures and insights. The tour party asked many questions, leading to fascinating insights into the way that BMW MINI is run. MINI’s BMW inspired recruitment, training and development and apprenticeship schemes were explained to us during the tour, together with the impact of the BMW takeover on the company’s strategic and operational management, and on the continuing high levels of investment that have made the Oxford MINI plant sustainable. At the end of the tour, there was an opportunity for us to take photographs against the background of MINI cars from different eras.
This was a great tour, which we all thoroughly enjoyed!
Find our more about the MSc in Management programme in Brunel Business School by visiting our website.