Prof John Balmer publishes in top U.S. management journal

Prof John Balmer

Professor John M.T. Balmer from Brunel Business School has successfully published to a top U.S. based management journal: California Management Review (CMR). The article entitled “Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration”, explores the strategic management of corporate brands and adopts an id based perspective. The article goes on to give an insight and examine case studies from major organisations. 

 
This is the third time Professor Balmer has published in CMR. In 2009 Professor Balmer was the lead author of another lead article of the California Management Review which focussed on the identity and brand change at British Airways. 
 
See: Balmer, J.M.T. (2012), “Corporate Brand Management Imperatives: Custodianship, Credibility and Calibration”, California Management Review, Vol. 54, No. 3, pp.1-32.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s