A very successful presentations day was held in the Brunel University’s Hamilton Centre on Friday 23rd March, representing the culmination of the term’s Business Planning module for MSc Management and MSc Marketing students of Brunel Business School.
This capstone event was generously supported by Business Life : Employability Programme and by the excellent contributions made by four judges recruited for the occasion from the business world. The students had earlier been divided into small groups with each being asked to research and develop a commercialisation plan. This was to provide a route to market for an innovative, new product concept developed by final year Engineering School students in association with the Made in Brunel programme. Each group was told to prepare a plan that could be used to attract outside investment in this venture from an outside investor or venture capitalist. Each plan was to form the basis of a 15 minute presentation for a panel of judges, followed by a question and answer session, based closely upon the BBC TV ‘Dragon’s Den’ format.
Brunel Business School assembled a panel of five judges, comprising entrepreneurs and venture capitalists as well as academic staff for the assessment of each group’s project. The judges were very impressed indeed by the standard of the presentations and for the sheer quality of many groups’ business and creative thinking.
A straw poll taken amongst a number of students who took part in the presentations also demonstrated that many regarded it as a highlight of their masters studies at Brunel. The links that they helped create between academic study, business and employability were particularly appreciated.