Brunel Business School students to take part in a Korean Exchange Programme

We are pleased to announce that 4 of Brunel Business School students; Merisa Bishwakarma, Abubakr Chaudhry, Sara Kahsay and Claire Munday have been selected to take part in the Korea Aerospace University’s (KAU) foreign summer exchange programme from 35th June-20th July this year. This prestigious Korean institution is the first in Asia to be accredited by the Aviation Accreditation Board International (AABI). This exchange is a first such opportunity for our students and is sponsored by the Brunel Business School employability programme: Business Life.


KAU is the only Korean institution to specialise in cutting-edge aviation and aerospace technologies and management and our four lucky students have been selected through a gruelling application and interview process. Students will have the opportunity to learn specialised skills through KAU’s aviation programme. As well as attending fascinating lectures, students will experience unique field training at the Korean Air and Incheon International airport and learn about Korea’s rich cultural heritage on various day trips. Further announcements about this exciting venture will be posted shortly. You will also have the opportunity to read our students live experiences through their blogs.

Prof John Balmer publishes in top U.S. management journal

Prof John Balmer

Professor John M.T. Balmer from Brunel Business School has successfully published to a top U.S. based management journal: California Management Review (CMR). The article entitled “Corporate Brand Management Imperatives: Custodianship, Credibility, and Calibration”, explores the strategic management of corporate brands and adopts an id based perspective. The article goes on to give an insight and examine case studies from major organisations. 

This is the third time Professor Balmer has published in CMR. In 2009 Professor Balmer was the lead author of another lead article of the California Management Review which focussed on the identity and brand change at British Airways. 
See: Balmer, J.M.T. (2012), “Corporate Brand Management Imperatives: Custodianship, Credibility and Calibration”, California Management Review, Vol. 54, No. 3, pp.1-32.

Brunel begins collaboration in aviation education with Moscow university

A Memorandum of Understanding between Brunel Business School and Moscow State Technical University of Civil Aviation (MSTUCA), Moscow, Russia,  has been signed by the Vice Chancellor and Rector of MSTUCA on  a recent visit of Dr Abrahim Althonayan from Brunel Business School to Russia. 

This agreement is an important step towards the collaboration between the Brunel Business School and MSTUCA on the delivery of the Brunel MBA (Aviation Management). The Moscow State Technical University of Civil Aviation is a prestigious institution involved in training airport managers all over the Russian Federation having graduated more than 3000 aviation professionals on their state diploma.

Dr Abrahim Althonayan

Dr Althonayan has been in regular contact with MSTUCA and has been invited for a further visit in October 2012. This represents a large step for Brunel Business School towards knowledge transfer strategy for Russia and its Aviation sector in particular.

Dr Abrahim Althonayan teaches the Aviation modules on the Brunel MBA Programme and is an excellent researcher in his field.

Brunel MBA Student Profile

After 6 years of work in the media industry, Flavia decided she wanted to add a stronger theoretical business foundation to her experience. ‘I am looking to gain a critical perspective on business and industry structures, to be equipped with the strategies and tools
necessary to manage organizations competing in global markets.’

Flavia, MBA Ambassador 2011/12

Having worked as Project Manager for Interact, a media firm which ranks as among Italy’s leading developer of solutions for digital media, she joined the BBC in 2006. Here she developed her project management and finance skills working in various roles and departments, including Sales and Distribution, delivering projects and solutions for Motion Gallery’s licensing business, and Repeats Unit, managing the costs for BBC Channels.

Flavia was attracted to Brunel Business School owing to the excellent reputation of the Business School and the high ranking of the MBA programme. She hopes the course will help her to achieve her aspirations for the future. ‘I am thrilled about my MBA studies. Having started the programme in September 2011, I feel my horizons are already broadening and I see there are many new opportunities I can think about for my future. It seems like it will open doors to possibilities that I hadn’t considered before.”

For more information about our MBA students please visit this website:

MBA Students share their experience of the Brunel MBA

I am very passionate about medical healthcare management. My four years study, work experience and relevant volunteer experience have strongly confirmed healthcare management as the career choice for me. I am looking forward to a career focused on my passion for the environment and opportunities to work with people in need of medical services after completing the Brunel MBA (Healthcare Management). It is the perfect course for my future career. Min Hee An, MBA 2011/12, Republic of Korea

I was working as Vice General Manager of a small business consulting company in Shanghai, China. We specialize in providing Italian Textile machineries for Chinese customers. Determined to become a management leader on a higher level, I made up my mind to take up the MBA program in England. Brunel Business School has a very good reputation, its ranking is raised every year, and it’s in London with convenient location. In this sense, Brunel was my ideal place for further academic endeavor because of its high reputation of business education and perfect teaching system. I came across peers from every country in the world every single day in the classroom and on campus, which is quite exciting. Hongyan Zhao, MBA 2011/12, China

I chose Brunel Business School because of its good ranking and reputation and the AMBA accreditation of the course, plus the closeness to central London. Every moment here at Brunel is a great memory. Group work and laughing with colleagues, making friends from different countries, these are the things that I really cherish. The learning experience is very important as well. Plus this MBA will open up great opportunities for me to work in different countries or different industries. Our MBA lecturers are very approachable, and we are actually asked to challenge them and discuss what we are being taught. We learn more from the class discussions and each other than from a traditional lecture style. The care we are given individually as part of the career and development plan is the most surprising part for me. We can have a one-to-one session with a very experienced professional who is entirely dedicated to the MBA students. This made me learn more about myself, and made me think of some of my skills differently, and focus on improving my weaknesses. Very good course, very good staff, and great facilities. Mohamed Abdelkhalek Mahmoud, MBA 2011/12, Egypt

Funmi Obileye with two of her MBA classmates are proud Brunel MBA Ambassadors
Funmi Obileye with two of her MBA classmates are proud Brunel MBA Ambassadors

The Brunel MBA lectures are often in class discussions about current business issues which engage all the students to open up about their opinions and ideas which makes learning more challenging but useful in today’s business environment. Sometimes it feels as though we are in a board meeting! The Brunel MBA programme is making a significant contribution to helping me develop my career internationally through the people I met on the course and understanding their cultural differences. Employers are always looking for candidates with an international mind-set and having this international exposure on my CV has given me that step I ahead I need. Taking part in the Business Tour to India gave me an amazing international experience of one of today fastest growing economies. We visited companies of the likes of Merrill Lynch and Cadbury’s and learnt about what has contributed to India’s economy and what is going to push the Indian economy forward in the years to come. We also had the chance to meet with the MBA Alumni in India which was great they shared their insights of life after the Brunel MBA and how much of what they learned proved to be fundamental in business! Funmi Obileye, MBA 2011/12, United Kingdom

My greatest achievement so far was the transformation of my way of thinking from technical perspective, coming from IT working background, towards business/management thinking. It is challenging for me because switching from something that you are used to, to something that you are not familiar with, is not easy. The lecturers are very good and experts in their area, very approachable. I especially like lecturers that are practitioners in the current business world because I can relate to their experience and pick their brain and knowledge on UK and European markets. I also like that the Brunel MBA modules are relevant to current business needs. I had a great experience meeting student from various cultural backgrounds. I’m definitely proud to be part of the Brunel MBA network. The alumni are very friendly and down to earth. Being part of Brunel MBA Alumni is a good way to stay connected with the school and other students once my MBA is over. After all, in the business world networking is key. Mohd Faishah Sharil, MBA 2011/12, Malaysia

I have a Master of Engineering from Japan and I worked for Hitachi for 8 years as an Engineering Manager. I really enjoy the variety of modules on the MBA programme and the fact that I was able to meet many other professionals and business people. I simply like the MBA life! Nobuyuki Shinohara, MBA 2011/12, Japan

Great campus, MBA department has excellent facilities. I have never heard of any other university offering free printing services and free text books to MBA students. That is a deal breaker I suppose 🙂 Teachers are very good and hence our learning experience is great. I will cherish studying at one of the premiere institutes in UK. My classmates at Brunel are an excellent group. Very rarely will you see 30 managers from different parts of the world agreeing to a decision without questioning it. Less of ego and more rational thinking! Sayantan Das, MBA 2011/12, India

If you too would like to share your views on the Brunel MBA programme or other programmes at the Business School feel free to send us your reviews by email to:

Brunel Business School invited to help establish policy on student employability

Prof Zahir Irani, Head of Brunel Business School, has been invited to speak at the prestigious Westminster Employment Forum and Westminster Higher Education Forum, in recognition for our achievement in student employability. The event will take place on 18th October in Central London.

Bringing together key policymakers with stakeholders – including university leaders and careers advice staff, graduate recruiters and social mobility groups – delegates at this seminar will consider how universities and employers can work together to ensure that graduates have the abilities necessary to compete for employment in the knowledge-based economy. Delegates will assess the recommendations arising from Sir Tim Wilson’s Review of Business-University Collaboration, particularly the role of work placements, gap years and internships in enhancing employability and enterprise skills.

How to tell a branding story?

The students of Applied Corporate Brand Management have been learning to be leaders in the field of corporate brand management. The course has been intensive not just with contemporary theories to corporate branding, but also has been involved with research relating to the management of an organizations corporate reputation, its corporate identity and its corporate communications.

Corporate Brand Management Students in Radley Yeldar

As a part of the training, the Course Director, Professor T. C. Melewar, has designed many external visits to meet the pioneers in the industry of corporate branding, to enable students to understand the applications of their theories and the research they have been pursuing in class. One of such visits was to Radley Yeldar a corporation communication agency in the heart of London.

On the 28th of February 2012, the corporate brand managers in the making visited Radley Yeldar who distinguishes itself with the simple motto of helping corporations tell their story simply, in one clear voice, by whatever means works best. It was a visit full of intellectual experience.

Radley Yeldar Visit

Radley Yeldar Visit

The agency conducted a 2 hour seminar for the students, on how corporate branding concepts have been applied by them in achieving brand success for their existing clients. The seminar was an insight into the various hurdles that the corporate struggle to cross, and how corporate brand managers help them to do it. After the seminar there was an exercise conducted by the agency gurus to see how we the students of Brunel University analyse and tell the story of the ‘Brunel University’ brand, and as expected, with all the education that we had soaked in the last seven months, we excelled at it.

Radley Yeldar is an agency with over a 140 employees, and was an experience worth holding on to by all the students. Every student was inspired by their work, their philosophies, and their culture. They all agree that Radley Yeldar as a brand has been communicating their story beautifully, encompassing all the elements of corporate communications.

Innovative pastoral care for students @ BBS

We recognise that important relationships are forged whist at university.  These relationships are between students themselves, of course (friendships made at university are often lifelong) but there are also opportunities for personal enrichment, development and growth by way of engagement with academic members of staff.  The first few weeks or months at university can often be an anxious time for new students as they often have to deal with, at the same time, being away from home, living somewhere new, making new friends and setting in to what is a new learning environment.  University is not just a ‘big school’; university is, by its very nature, an intellectually demanding environment.  Whether a new student or one with longer experience of being at university, life can throw at us all, student or other, both ‘local’ and ‘background’ challenges as the literature terms them. 
Student study group

Student study group

We, in the School, fully understand and take account of this, and in addition to university-wide support we have in place internal mechanisms which demonstrate that what we provide to students goes well beyond the standard/norm in the higher education sector.  We, as academics, are as interested in supporting our students in their ‘personal journeys’ as much as we are in their ‘academic journeys’; and the two are interlinked.    

We have a bespoke, transition-focused programme.  It is novel and ground breaking in the sector.

Active Learning Opportunities

We have, for many years, designed in’ active learning opportunities.

We do not assign a personal tutor to a student at random, as is the case in all other universities with which we are familiar.  Instead, in the Business School, we carefully select those academic members of staff who are ideally suited to the role of being a personal tutor.
At other universities, the engagement with a personal tutor is usually by way of one-to-one, student-initiated, meetings in a personal tutor’s office.  Whilst such meetings have some merit (and we offer them), during the first term of the first year, students in the Business School have opportunities for engagement with fellow students and their personal tutor in timetabled seminars that are part and parcel of the normal, standard ‘diet’ of lectures and seminars, that is, it is part of a ‘normal’ module forming part of the ‘normal’ degree programme.

BBS Student Group

BBS Student Group

Students have specific, targeted activities designed to assist them in taking greater responsibility for organising their own work than was the case before they came into higher education.  
The motivation behind our first term, first year module is to help students improve some of the interpersonal skills which employers, and others in the community more widely, so value.  This ‘support at the ‘point of delivery’ has many advantages.  The Business School’s approach to the curriculum is novel, ground breaking.  

Personal Tutoring

This ‘personal tutoring’ continues throughout a student’s studies, that is, until they graduate.  In addition to a personal tutor, Brunel Business School has a unique, dynamic and dedicated team of academic members of staff known as ‘BBS Student Support’, who are able to offer support and guidance on every single aspect of a student’s study, including:

  • Personal development, social and non academic matters
  • Academic matters independent of that provided by module leaders
  • Academic-related matters
  • Progression and concerns with their programme
  • Their future career and plans 
  • When things go wrong (personal problems or illness affecting their studies, difficulties with student life)
  • Information on where to get qualified advice and help within the university

And, rather than wait for days (or perhaps weeks) for a response, as can be the case in other universities with which we are familiar, BBS Student Support provides a guaranteed response within 1 working day.  If it is a matter of great urgency, often within a matter of hours, or, as we have done on occasion, even minutes.  BBS student Support also offers dedicated weekly drop-in sessions, no appointment needed, to meet a personal tutor on a one-to-one basis.  

BBS Academic Support Staff

The School has a large, specially trained team of highly supportive and approachable administrative staff in what is known as the ‘Academic Programmes Office’ (APO).  Available five days a week, all day every day except for public holidays when the University is closed, they are well placed to offer both excellent advice and support.

To conclude, we, in the Business School, understand the symbiotic relationship between ‘academic learning’ and ‘personal learning’ within the ‘academic process’. We have in place robust, tried-and-tested teaching and support systems which attest to our excellence in helping students develop their ‘capacity for success’.

Management and Marketing students face corporate judges in Capstone Event 2012

A very successful presentations day was held in the Brunel University’s Hamilton Centre on Friday 23rd March, representing the culmination of the term’s Business Planning module for MSc Management and MSc Marketing students of Brunel Business School.

BBS Capstone Event

BBS Capstone Event

This capstone event was generously supported by Business Life : Employability Programme and by the excellent contributions made by four judges recruited for the occasion from the business world. The students had earlier been divided into small groups with each being asked to research and develop a commercialisation plan. This was to provide a route to market for an innovative, new product concept developed by final year Engineering School students in association with the Made in Brunel programme. Each group was told to prepare a plan that could be used to attract outside investment in this venture from an outside investor or venture capitalist. Each plan was to form the basis of a 15 minute presentation for a panel of judges, followed by a question and answer session, based closely upon the BBC TV ‘Dragon’s Den’ format.

BBS PG Capstone event

BBS Capstone Event

Brunel Business School assembled a panel of five judges, comprising entrepreneurs and venture capitalists as well as academic staff for the assessment of each group’s project. The judges were very impressed indeed by the standard of the presentations and for the sheer quality of many groups’ business and creative thinking.

Capstone Judges
Capstone Judges

 A straw poll taken amongst a number of students who took part in the presentations also demonstrated that many regarded it as a highlight of their masters studies at Brunel. The links that they helped create between academic study, business and employability were particularly appreciated.

Please visit our website for more information about the Msc in Management and Msc in Marketing.  You can also view the full album of images from the event on Brunel Business School Facebook Page.

Brunel Business School Blog

Funding for higher education study is always a hot topic – especially for postgraduate study, where the fees are typically high.

Over the years we have seen a subtle but noticeable shift in how students are funding themselves for their postgraduate studies. Whilst in the early 2000’s, many firms were only too happy to support developing their top managers and leaders of the future by paying their fees, now the landscape has changed to that of a greater proportion of self-funded students. In particular we have seen a growing number of students who are not only funding themselves through bank-based loans, but increasingly through family support as well.

We have the ongoing economic crises from 2008 to blame for that of course, and whilst corporate sponsorship for students is dramatically reducing, the desire for postgraduate study is not. Hence a funding gap exists and is growing ever wider.

Additionally over…

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