BBS Seminar Series: Is Word of Mouth all it is claimed to be?

Seminar with Professor Chanaka Jayawardhena

Word of Mouth (WOM) brings numerous benefits to firms. Some of these benefits are well established. But is WOM all it is claimed to be? The impact of WOM on recipients is more complex than what is commonly believed; and WOM received can in fact be a double edged sword, encouraging the generation of both positive and negative WOM.

The BBS Seminar Series explores some of the major challenges and opportunities facing organisations and managers in the early 21st century. Presentations are given by eminent speakers invited by the School’s research centres (CEIBIEM, CREAM, WORC, ISEing and OASIS). Speakers draw on their research specialism and practical experiences, reflecting on the implications of leading-edge developments for a general audience, with an opportunity for discussion. All are welcome. No advance booking is required.

Guest Speaker
Professor Chanaka Jayawardhena, Chair in Marketing, Director, Centre for Marketing Seminar with Professor Chanaka Jayawardhena 

Starts: Wednesday 14 March 2012 12:30 pm
Ends: Wednesday 14 March 2012 2:30 pm
BBS Research Seminar Room – 110

Further details: If you require further information, please email the seminar co-ordinator:

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