Jim is responsible for delivering robust brand strategies and appropriate creative solutions designed to help clients achieve their strategic ambitions. He has worked on major branding and communications projects for all sorts of clients in the public and private sectors. These include Balfour Beatty, Capita, P&O Cruises, Hermes, the NHS, Allied Irish Bank, Christian Salvesen, the British Council and more than 20 UK colleges and universities. He’s also held senior academic posts, running postgraduate graphic design at Central Saint Martins and visual communication at Ravensbourne College. He is a Visiting Professor of design at University of the Arts London and was a board member for The Centre for Creative Business (a joint venture between UAL and the London Business School).
This is the second business speaker this year on the MBA programme, where students already enjoyed the company of Dr Fran Beasley, Deputy Chief Executive, from the London Borough of Hillingdon.