Corporate Branding and Change in Times of Crisis

Brunel Business School is proud to initiate its annual Seminar Series with a seminar on corporate branding, an innovative area of research, which is spearheaded by world class academics in the Centre for Research in Marketing (CREAM) in the School.

The first in a series of seminars will take place on Wednesday 17th October 2012.

Limits of Transparency: Corporate Branding and Change in Times of Crisis

How is a brand affected by organizational crisis? How can it be protected by initiating organizational change? And what are the limits of organizational transparency in times of crisis and change? These are the timely questions addressed by Roy Langer, based on his two decades of experience in research and consultancy. In his presentation, he will present two qualitative in-depth-case studies applying innovative research methods and leading to a theoretical and conceptual discussion of transparency in corporate branding. Rather than providing final answers, he will finish his presentation by raising questions for future research in corporate branding and organizational change.

  • Speakers: Professor Roy Langer
  • Time: Buffet Lunch: 12.30 – 1pm / Talk: 1 – 2pm
  • Venue: Brunel University – London, Brunel Business School, Eastern Gateway Building, First Floor, room 103

Practitioners, academics and students are invited to participate. Please register your participation by emailing Stuart Sanford on Stuart.Sanford@brunel.ac.uk.

More information about CREAM – Centre for Research in Marketing

The Centre for Research in Marketing (CREAM) is directed by Professor John M.T. Balmer. The centre is the focus for the school’s marketing research community of around 30 PhD scholars and seven marketing faculty (including Professor T.C. Melewar and Visiting Professor Stephen A. Greyser of Harvard Business School). This lively, hard-working, and collegial group of scholars is active on a variety of research projects and scholarly initiatives. It is a group that, very much in the English University research tradition, “punches above its weight”.

The centre’s mission is to develop, facilitate and celebrate the marketing group’s research, scholarship and published scholarly output. The vision of Professor John M.T. Balmer, director of CREAM, is that the centre’s marketing research should be of international standing: research that should make a strong theoretical contribution and research that should, in addition, strive to “marry the cerebral with the practical”. As such, the centre seeks to produce research – especially ground-breaking pioneering research – that not only advances knowledge but, in addition, has a wide institutional and societal utility.  The latter is in accordance with the corporate brand ethos of Brunel University (and Brunel the man). It is a tradition which materially draws on many of the diverse precepts of the almost one thousand years old British University tradition.  The group are proud custodians of this unique provenance.

BBS Seminar Series: Is Word of Mouth all it is claimed to be?

Seminar with Professor Chanaka Jayawardhena

Word of Mouth (WOM) brings numerous benefits to firms. Some of these benefits are well established. But is WOM all it is claimed to be? The impact of WOM on recipients is more complex than what is commonly believed; and WOM received can in fact be a double edged sword, encouraging the generation of both positive and negative WOM.

The BBS Seminar Series explores some of the major challenges and opportunities facing organisations and managers in the early 21st century. Presentations are given by eminent speakers invited by the School’s research centres (CEIBIEM, CREAM, WORC, ISEing and OASIS). Speakers draw on their research specialism and practical experiences, reflecting on the implications of leading-edge developments for a general audience, with an opportunity for discussion. All are welcome. No advance booking is required.

Guest Speaker
Professor Chanaka Jayawardhena, Chair in Marketing, Director, Centre for Marketing Seminar with Professor Chanaka Jayawardhena 

Starts: Wednesday 14 March 2012 12:30 pm
Ends: Wednesday 14 March 2012 2:30 pm
BBS Research Seminar Room – 110

Further details: If you require further information, please email the seminar co-ordinator: afshin.mansouri@brunel.ac.uk