Visiting Professor Speaks on London Olympics and the Business of Sports

Professor Stephen A. Greyser (Visiting Professor to the Marketing Research Group) will give a presentation at a Brunel Business School’s Marketing Research Group event in Brighton at the end of May. Celebrated for his research on the business of sports, Professor Greyser will draw on his wide knowledge of the Olympics to explain the importance of the event in business terms and the significance of the event for the United Kingdom.